What Is a Conversion in Paid Media?
Conversions in paid media come in many forms. Learn how to define a conversion for your campaigns and the value of your PPC marketing dollar.
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Facebook Ads to Remove 28-Day Attribution Model
Facebook Ads will no longer have a 28-day attribution model option after October 12th. Advertisers are encouraged to take several steps to prepare.
Reddit Announces Inventory Type Options for Advertising
Reddit rolled inventory control options for advertisers to align with their comfort level of brand safety standards.
Facebook Removes the 20% Text Limit on Ad Images
First noticed by buyers as a lack of warnings and disapprovals, many are now sharing their Facebook reps have confirmed it’s gone.
Remarketing vs. Retargeting: Are They The Same Thing?
Remarketing and retargeting are used interchangeably, but there are key differences paid media advertisers should be aware of. Learn more here.
Google Combines Custom Affinity and Custom Intent Into Custom Audiences
Custom Audiences will replace two previous audience definitions, and are available for display, YouTube, Discovery, and Gmail campaigns.
4 Essential Tips for Auditing Google Ads Accounts
Maximizing efficiency in Google Ads can sometimes mean digging in dark corners. Review these four areas to ensure you’re not leaking cash nor wasting opportunities.
Breaking: Facebook to Impose Limits on Number of Ads
Advertisers can expect to start seeing their ad volume limits enforced in February of 2021.
Google to Pass UK’s Digital Service Tax to Advertisers
Advertisers in the UK, Austria, and Turkey will all absorb the new Digital Sales Tax starting November 1.
5 Essential ROI Formulas PPC Managers Should Master
Understanding the PPC auction process is crucial for a successful Google Ads campaign. Here are five must-learn ROI formulas every PPC marketer should know.
Microsoft Ads Integrates LinkedIn Ads Targeting
Advertisers can now observe audience performance and adjust bids based on certain LinkedIn criteria.
Google Ads to Start Hiding Some Search Query Data
The announcement sparked spirited debate and real-life examples from managers who are concerned about further loss of PPC control.
Microsoft Ads Rolls Out Redesign of Management Interface
Advertisers will likely find this interface very familiar, and a welcome change for efficiency.
The Most Common Way PPC Ad Budget Is Wasted
Some Google Ads accounts are doomed from reaching their potential right when they launch. The common culprit? Definitions of a conversion.
Apple’s iOS 14 Poised to Slash Facebook Audience Network
Facebook is proactively announcing iOS 14’s impact to app advertisers, and putting mechanisms in place for the future of the placements.
Facebook Closing U.S. Election Ad Loophole
News organizations backed by political entities will be playing by a different set of rules vs. 2016.
5 Amazing Google Ads Tools You Need to Use
As Google Ads continues to evolve, so do the tools Google provides. Here are five tools within the platform to try out.
Facebook Ads vs. Google Ads: Which Is Better?
Confused about how to divide up your marketing budget? Here are some tips on determining how to spend between Google Ads and Facebook Ads.
15 Ways to Optimize a Paid Search Campaign
There are many levers to pull in paid search that will get your results going in the right direction. Here are 15 of them.
5 Facebook Advertising Tips for Service Businesses
Facebook Ads can be an effective way for service businesses to connect with their ideal customers. Here are five ways to use them correctly.