Responsive Search Ads Are Now Default Type for Google Ads

Google Ads made it official: Responsive Text Ads are now the default ad type for advertisers.
Google Ads made it official: Responsive Text Ads are now the default ad type for advertisers.
Brands have rich ad targeting options, but where do you start? Learn how to use psychographic marketing on Google Ads, Facebook & more.
Modified broad match types will be phasing out, with phrase match expanding to cover these instances. The roll-out will be complete in July.
FLoC will rely on aggregated groups of site user data, instead of individual-level cookie data in Chrome.
The new Account Issues section quietly rolled out during a week where many feel Facebook’s own lack of quality is brazenly showing.
Advertisers have until July 1 to run Gmail Ads. After that, they will become read-only, and Discovery campaigns will be the only option.
Recommendations for the days leading up to iOS 14 adoption have been issued by Facebook, along with what to expect in results & measurement.
Staying on top of Google Ads features and potential problems can be challenging. Here are 10 common issues in accounts to watch out for.
Automation and efficiency for advertisers are welcome updates to the Lead Form Extension feature for Google Ads.
2020 presented unique challenges for the biggest selling season of the year. Here are the factors, and some creatives that stood out in the noise.
Winning in high-cost verticals requires leveraging different tools and a marketing mindset. Here are six ways to get started.
Google Ads’ Smart Bidding is adding additional transparency around the data it uses to make account bidding decisions.
Conversions in paid media come in many forms. Learn how to define a conversion for your campaigns and the value of your PPC marketing dollar.
Facebook Ads will no longer have a 28-day attribution model option after October 12th. Advertisers are encouraged to take several steps to prepare.
Reddit rolled inventory control options for advertisers to align with their comfort level of brand safety standards.
First noticed by buyers as a lack of warnings and disapprovals, many are now sharing their Facebook reps have confirmed it’s gone.
Remarketing and retargeting are used interchangeably, but there are key differences paid media advertisers should be aware of. Learn more here.
Custom Audiences will replace two previous audience definitions, and are available for display, YouTube, Discovery, and Gmail campaigns.
Maximizing efficiency in Google Ads can sometimes mean digging in dark corners. Review these four areas to ensure you’re not leaking cash nor wasting opportunities.
Advertisers can expect to start seeing their ad volume limits enforced in February of 2021.