How to Use Personas to Boost Your PPC Performance
While often underutilized, personas can actually boost your PPC campaigns. Follow these tips to leverage personas for paid search.
How to Use Facebook to Learn More About Your Audience
Here’s how you can use Facebook Insights and Analytics to get insights on what your audience needs and wants.
5 Quick Tips to Improve Your Paid Media Multi-Channel Strategy
Do these five simple things to better coordinate your paid media efforts across multiple channels.
The 3 Facebook Ad Metrics You Aren’t Looking At, But Should Be
Want to turbocharge your Facebook Ads performance? Watch these three metrics that apply to almost any campaign type.
5 Advantages of Using an Agency to Manage Google AdWords Campaigns
Here are five ways clients can get an edge by letting an agency have the reins on their PPC campaigns.
4 Powerful Facebook Ads Targeting Options
Here are four ways you can create Facebook Ads to target users and move them through your sales funnel.
The Top 10 Most Common AdWords Mistakes
Use this list to help avoid making the most common mistakes in your own Adwords account.
How to Move From Paid Search to Facebook Ads
Paid search is nothing like Facebook Ads. Here are some tips to make the transition as painless as possible.
Everything You Need to Know About Facebook Ad Relevance Score
Here’s everything you need to know about the Facebook Ad Relevance Score and improve your score for better performance.
My 4 Essential Tips for Auditing an AdWords Account
Taking a fresh look at your AdWords account is the best way to look for cracks. Here are some ways...