Susan Wenograd

Susan Wenograd

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Susan is the Paid Media Reporter for Search Engine Journal. A marketing veteran of almost 20 years, she has managed tens of millions of dollars in the span of her career.

She speaks and teaches internationally at conferences on effective paid media strategies, and has worked with businesses of all kinds, from Fortune 100 companies to local businesses.

With an additional background in email marketing and content, she delivers unique and creative perspectives on using paid media to not just generate sales, but foster lifelong customer relationships.

Articles

4 Powerful Facebook Ads Targeting Options

10 Common Mistakes In Google Ads

Staying on top of Google Ads features and potential problems can be challenging. Here are 10 common issues in accounts to watch out for.

  • 9 min read
  • 10K Reads
4 Powerful Facebook Ads Targeting Options

What Is a Conversion in Paid Media?

Conversions in paid media come in many forms. Learn how to define a conversion for your campaigns and the value of your PPC marketing dollar.

  • 6 min read
  • 2.1K Reads
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