Susan Wenograd

Consultant

STAFF

Susan Wenograd

Consultant

About
I am awesome at
Favorite Tools

About

Susan is the Paid Media Reporter for Search Engine Journal. A marketing veteran of almost 20 years, she has managed tens of millions of dollars in the span of her career.

She speaks and teaches internationally at conferences on effective paid media strategies, and has worked with businesses of all kinds, from Fortune 100 companies to local businesses.

With an additional background in email marketing and content, she delivers unique and creative perspectives on using paid media to not just generate sales, but foster lifelong customer relationships.

I am awesome at

Social Media, PPC, Blogging, Email Marketing

Favorite Tools

SEMRush, Google Analytics, Agora Pulse, TweetDeck, Asana

Digital Advertising

Black Friday’s High Stakes Ad Environment in 2020

2020 presented unique challenges for the biggest selling season of the year. Here are the factors, and some creatives that stood out in the noise.

Susan Wenograd
7 hours ago
5 min read

Paid Search

How to Win in Competitive & Costly PPC Environments

Winning in high-cost verticals requires leveraging different tools and a marketing mindset. Here are six ways to get started.

Susan Wenograd
11/25/2020
3.2K Reads
8 min read

Paid Search

Google Ads’ Smart Bidding Enhances Predictions & Insights

Google Ads’ Smart Bidding is adding additional transparency around the data it uses to make account bidding decisions.

Susan Wenograd
11/19/2020
4.9K Reads
3 min read

Paid Search

What Is a Conversion in Paid Media?

Conversions in paid media come in many forms. Learn how to define a conversion for your campaigns and the value of your PPC marketing dollar.

Susan Wenograd
10/7/2020
1.0K Reads
6 min read

News·Facebook

Facebook Ads to Remove 28-Day Attribution Model

Facebook Ads will no longer have a 28-day attribution model option after October 12th. Advertisers are encouraged to take several steps to prepare.

Susan Wenograd
9/28/2020
30K Reads
3 min read

News·Reddit

Reddit Announces Inventory Type Options for Advertising

Reddit rolled inventory control options for advertisers to align with their comfort level of brand safety standards.

Susan Wenograd
9/24/2020
721 Reads
3 min read

News·Facebook

Facebook Removes the 20% Text Limit on Ad Images

First noticed by buyers as a lack of warnings and disapprovals, many are now sharing their Facebook reps have confirmed it’s gone.

Susan Wenograd
9/23/2020
65K Reads
3 min read

Digital Advertising

Remarketing vs. Retargeting: Are They The Same Thing?

Remarketing and retargeting are used interchangeably, but there are key differences paid media advertisers should be aware of. Learn more here.

Susan Wenograd
9/17/2020
6.7K Reads
7 min read

News·Paid Search

Google Combines Custom Affinity and Custom Intent Into Custom Audiences

Custom Audiences will replace two previous audience definitions, and are available for display, YouTube, Discovery, and Gmail campaigns.

Susan Wenograd
9/15/2020
3.1K Reads
3 min read

Marketing Analytics·Paid Search

4 Essential Tips for Auditing Google Ads Accounts

Maximizing efficiency in Google Ads can sometimes mean digging in dark corners. Review these four areas to ensure you’re not leaking cash nor wasting opportunities.

Susan Wenograd
9/11/2020
7.0K Reads
8 min read

News·Facebook

Breaking: Facebook to Impose Limits on Number of Ads

Advertisers can expect to start seeing their ad volume limits enforced in February of 2021.

Susan Wenograd
9/9/2020
17K Reads
4 min read

News·Paid Search

Google to Pass UK’s Digital Service Tax to Advertisers

Advertisers in the UK, Austria, and Turkey will all absorb the new Digital Sales Tax starting November 1.

Susan Wenograd
9/9/2020
1.3K Reads
3 min read

Paid Search

5 Essential ROI Formulas PPC Managers Should Master

Understanding the PPC auction process is crucial for a successful Google Ads campaign. Here are five must-learn ROI formulas every PPC marketer should know.