Winning in high-cost verticals requires leveraging different tools and a marketing mindset. Here are six ways to get started.
Google Ads’ Smart Bidding is adding additional transparency around the data it uses to make account bidding decisions.
Reddit rolled inventory control options for advertisers to align with their comfort level of brand safety standards.
Remarketing and retargeting are used interchangeably, but there are key differences paid media advertisers should be aware of. Learn more here.
Custom Audiences will replace two previous audience definitions, and are available for display, YouTube, Discovery, and Gmail campaigns.
Advertisers can expect to start seeing their ad volume limits enforced in February of 2021.
Advertisers in the UK, Austria, and Turkey will all absorb the new Digital Sales Tax starting November 1.
Understanding the PPC auction process is crucial for a successful Google Ads campaign. Here are five must-learn ROI formulas every PPC marketer should know.
Advertisers will likely find this interface very familiar, and a welcome change for efficiency.
Facebook is proactively announcing iOS 14’s impact to app advertisers, and putting mechanisms in place for the future of the placements.