Google Ads and Twitter are the latest to address advertising policies surrounding COVID-19 communications.
Google Ads is discontinuing dedicated agency support for some Premier Partners, starting April 1.
Experts see opportunity with YouTube during coronavirus in the form of increased demand, lower ad rates, and higher creative output.
Despite sharing the same ad manager interface, performances on Facebook and Instagram vastly differ. Here’s what it means for advertisers.
Here’s how you can use Facebook Insights and Analytics to get insights on what your audience needs and wants.
Do these five simple things to better coordinate your paid media efforts across multiple channels.
Want to turbocharge your Facebook Ads performance? Watch these three metrics that apply to almost any campaign type.
Here are five ways clients can get an edge by letting an agency have the reins on their PPC campaigns.
Here’s everything you need to know about the Facebook Ad Relevance Score and improve your score for better performance.
Taking a fresh look at your AdWords account is the best way to look for cracks. Here are some ways to audit your account.