Responsive Search Ads Are Now Default Type for Google Ads
Google Ads made it official: Responsive Text Ads are now the default ad type for advertisers.
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Psychographic Marketing for PPC: A Beginner’s Guide
Brands have rich ad targeting options, but where do you start? Learn how to use psychographic marketing on Google Ads, Facebook & more.
Breaking: Google Ads to Phase Out Modified Broad Match
Modified broad match types will be phasing out, with phrase match expanding to cover these instances. The roll-out will be complete in July.
Google Releases Data on Cookie Replacement Mechanism Called FloC
FLoC will rely on aggregated groups of site user data, instead of individual-level cookie data in Chrome.
Facebook Updates Account Quality In the Midst of Its Own Failures
The new Account Issues section quietly rolled out during a week where many feel Facebook’s own lack of quality is brazenly showing.
Gmail Ads Absorbing Into Discovery Campaigns
Advertisers have until July 1 to run Gmail Ads. After that, they will become read-only, and Discovery campaigns will be the only option.
Facebook Advertisers Brace for iOS 14 Tracking Prompt Fallout
Recommendations for the days leading up to iOS 14 adoption have been issued by Facebook, along with what to expect in results & measurement.
10 Common Mistakes In Google Ads
Staying on top of Google Ads features and potential problems can be challenging. Here are 10 common issues in accounts to watch out for.
Google Ads Unveils Enhancements to Lead Form Extensions
Automation and efficiency for advertisers are welcome updates to the Lead Form Extension feature for Google Ads.
Black Friday’s High Stakes Ad Environment in 2020
2020 presented unique challenges for the biggest selling season of the year. Here are the factors, and some creatives that stood out in the noise.
How to Win in Competitive & Costly PPC Environments
Winning in high-cost verticals requires leveraging different tools and a marketing mindset. Here are six ways to get started.
Google Ads’ Smart Bidding Enhances Predictions & Insights
Google Ads’ Smart Bidding is adding additional transparency around the data it uses to make account bidding decisions.
What Is a Conversion in Paid Media?
Conversions in paid media come in many forms. Learn how to define a conversion for your campaigns and the value of your PPC marketing dollar.
Facebook Ads to Remove 28-Day Attribution Model
Facebook Ads will no longer have a 28-day attribution model option after October 12th. Advertisers are encouraged to take several steps to prepare.
Reddit Announces Inventory Type Options for Advertising
Reddit rolled inventory control options for advertisers to align with their comfort level of brand safety standards.
Facebook Removes the 20% Text Limit on Ad Images
First noticed by buyers as a lack of warnings and disapprovals, many are now sharing their Facebook reps have confirmed it’s gone.
Remarketing vs. Retargeting: Are They The Same Thing?
Remarketing and retargeting are used interchangeably, but there are key differences paid media advertisers should be aware of. Learn more here.
Google Combines Custom Affinity and Custom Intent Into Custom Audiences
Custom Audiences will replace two previous audience definitions, and are available for display, YouTube, Discovery, and Gmail campaigns.
4 Essential Tips for Auditing Google Ads Accounts
Maximizing efficiency in Google Ads can sometimes mean digging in dark corners. Review these four areas to ensure you’re not leaking cash nor wasting opportunities.
Breaking: Facebook to Impose Limits on Number of Ads
Advertisers can expect to start seeing their ad volume limits enforced in February of 2021.