Remarketing and retargeting are used interchangeably, but there are key differences paid media advertisers should be aware of. Learn more here.
Custom Audiences will replace two previous audience definitions, and are available for display, YouTube, Discovery, and Gmail campaigns.
Advertisers can expect to start seeing their ad volume limits enforced in February of 2021.
Advertisers in the UK, Austria, and Turkey will all absorb the new Digital Sales Tax starting November 1.
Understanding the PPC auction process is crucial for a successful Google Ads campaign. Here are five must-learn ROI formulas every PPC marketer should know.
Advertisers will likely find this interface very familiar, and a welcome change for efficiency.
Facebook is proactively announcing iOS 14’s impact to app advertisers, and putting mechanisms in place for the future of the placements.
Facebook Ads can be an effective way for service businesses to connect with their ideal customers. Here are five ways to use them correctly.
A survey of media buyers covered reduction in spend, client sentiment, and expectations when July ends.
Despite healthy growth due to the Covid quarantine, signs are pointing to a bumpy Q3 for Snap and Facebook.
Google has embraced the increase in online shopping by adding Image Extensions, Smart Shopping campaign additions, and some upgrades to visuals in display ads.