Don’t get caught up in terminology; focus on their shared strategic goals. Discover the nuances between remarketing and retargeting in paid media advertising.
Susan is the Paid Media Reporter for Search Engine Journal. A marketing veteran of almost 20 years, she has managed tens of millions of dollars in the span of her career.
She speaks and teaches internationally at conferences on effective paid media strategies, and has worked with businesses of all kinds, from Fortune 100 companies to local businesses.
With an additional background in email marketing and content, she delivers unique and creative perspectives on using paid media to not just generate sales, but foster lifelong customer relationships.
Google Ads made it official: Responsive Text Ads are now the default ad type for advertisers.
Brands have rich ad targeting options, but where do you start? Learn how to use psychographic marketing on Google Ads, Facebook & more.
Modified broad match types will be phasing out, with phrase match expanding to cover these instances. The roll-out will be complete in July.
FLoC will rely on aggregated groups of site user data, instead of individual-level cookie data in Chrome.
The new Account Issues section quietly rolled out during a week where many feel Facebook’s own lack of quality is brazenly showing.
Recommendations for the days leading up to iOS 14 adoption have been issued by Facebook, along with what to expect in results & measurement.
Automation and efficiency for advertisers are welcome updates to the Lead Form Extension feature for Google Ads.
Winning in high-cost verticals requires leveraging different tools and a marketing mindset. Here are six ways to get started.
Google Ads’ Smart Bidding is adding additional transparency around the data it uses to make account bidding decisions.
Reddit rolled inventory control options for advertisers to align with their comfort level of brand safety standards.
Custom Audiences will replace two previous audience definitions, and are available for display, YouTube, Discovery, and Gmail campaigns.
Advertisers can expect to start seeing their ad volume limits enforced in February of 2021.
Advertisers in the UK, Austria, and Turkey will all absorb the new Digital Sales Tax starting November 1.
Understanding the PPC auction process is crucial for a successful Google Ads campaign. Here are five must-learn ROI formulas every PPC marketer should know.
Advertisers will likely find this interface very familiar, and a welcome change for efficiency.
Facebook is proactively announcing iOS 14’s impact to app advertisers, and putting mechanisms in place for the future of the placements.