CPM vs. eCPM vs. RPM: What’s the Difference?
Confused about CPM, eCPM, and RPM? Learn what these acronyms mean, where they fit into the paid media ecosystem, and how they are calculated.
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Digiday Reveals 56% of Advertisers Paused Facebook Spend in July
A survey of media buyers covered reduction in spend, client sentiment, and expectations when July ends.
Q3 Ad Revenue Results: Snap and the Facebook Anticipation
Despite healthy growth due to the Covid quarantine, signs are pointing to a bumpy Q3 for Snap and Facebook.
Google Adds Increased Visual Options for Shoppers and Brands
Google has embraced the increase in online shopping by adding Image Extensions, Smart Shopping campaign additions, and some upgrades to visuals in display ads.
Hulu Launches Beta for Self-Serve Advertising Platform
Businesses can apply for the beta and start advertising for $500.
Google Adds New Features to Responsive Search Ads
The new features include customizer insertion for location and countdowns, enhanced reporting, and a Covid-updated suggestion engine.
Google Ads to Ban Spying Products & Software
Enforcement starts on August 11 of this year. After that, accounts will be given a 7-day warning before suspension.
Google Analytics Adds Predictive Features for Advertisers
The two new features aim to give greater audience insights for more robust targeting in Google Ads.
YouTube Continues Testing Immersive Product Experiences
Live Stream display ads, 3D Swirl ads, and Beauty Try On all aim to keep bringing the outside world in to users at home.
7 Google Ads Shortcuts for Better Results with Less Effort
Be on your way to better PPC results. Just use these seven Google Ads shortcuts to help you save time and give you insights faster.
TikTok Self-Serve Ads Available Globally & $100 Million in Ad Credits
Advertisers can now freely place ads on TikTok, the fastest-growing social app in history.
CCPA Roll-Out Causes Havoc for Facebook Advertisers
Buyers experience plummeting results as Facebook automatically removes California user data for targeting.
Facebook Ad Ban Heats Up Heading into July, Stock Drops 8%
Unilever is the latest to deliver a $7b blow to Facebook Ads’ revenue.
New Instagram Advertisers No Longer Need a Facebook Page
The change comes at an interesting time for Facebook, with talk of boycotting and ongoing fury over political content stances.
TikTok Debuts TikTok for Business, Signals Larger Move for Ad Dollars
The launch comes amidst expected U.S. revenue of $500m for the year 2020.
Why Google Ads Might Not Be Working for You
Google Ads account performance can struggle and be difficult to diagnose. Find out the most common reasons accounts struggle and how to address them.
Users Now Able to Block Political Ads on Facebook and Instagram
Users will be able to opt out of political and social issues ads within the News Feed, or in the Ad Preferences area.
Snapchat Launches Ads Certification Program
Training is divided into six modules, and continues to show the platform’s commitment to growth both on-platform and in advertising revenue.
Google Ads’ Policy Crackdowns Continue
The latest in policy updates from Google include clickbait ad disapprovals and account pauses during violation investigations.
Google Banning Certain Categories for Employment, Housing and Credit Ads
The changes come in conjunction with partnership via HUD.