Facebook Ads vs. Google Ads: Which Is Better?
Confused about how to divide up your marketing budget? Here are some tips on determining how to spend between Google Ads and Facebook Ads.
About
Susan is the Paid Media Reporter for Search Engine Journal. A marketing veteran of almost 20 years, she has managed tens of millions of dollars in the span of her career.
She speaks and teaches internationally at conferences on effective paid media strategies, and has worked with businesses of all kinds, from Fortune 100 companies to local businesses.
With an additional background in email marketing and content, she delivers unique and creative perspectives on using paid media to not just generate sales, but foster lifelong customer relationships.
Articles
15 Ways to Optimize a Paid Search Campaign
There are many levers to pull in paid search that will get your results going in the right direction. Here are 15 of them.
5 Facebook Advertising Tips for Service Businesses
Facebook Ads can be an effective way for service businesses to connect with their ideal customers. Here are five ways to use them correctly.
CPM vs. eCPM vs. RPM: What’s the Difference?
Confused about CPM, eCPM, and RPM? Learn what these acronyms mean, where they fit into the paid media ecosystem, and how they are calculated.
Digiday Reveals 56% of Advertisers Paused Facebook Spend in July
A survey of media buyers covered reduction in spend, client sentiment, and expectations when July ends.
Q3 Ad Revenue Results: Snap and the Facebook Anticipation
Despite healthy growth due to the Covid quarantine, signs are pointing to a bumpy Q3 for Snap and Facebook.
Google Adds Increased Visual Options for Shoppers and Brands
Google has embraced the increase in online shopping by adding Image Extensions, Smart Shopping campaign additions, and some upgrades to visuals in display ads.
Hulu Launches Beta for Self-Serve Advertising Platform
Businesses can apply for the beta and start advertising for $500.
Google Adds New Features to Responsive Search Ads
The new features include customizer insertion for location and countdowns, enhanced reporting, and a Covid-updated suggestion engine.
Google Ads to Ban Spying Products & Software
Enforcement starts on August 11 of this year. After that, accounts will be given a 7-day warning before suspension.
Google Analytics Adds Predictive Features for Advertisers
The two new features aim to give greater audience insights for more robust targeting in Google Ads.
YouTube Continues Testing Immersive Product Experiences
Live Stream display ads, 3D Swirl ads, and Beauty Try On all aim to keep bringing the outside world in to users at home.
TikTok Self-Serve Ads Available Globally & $100 Million in Ad Credits
Advertisers can now freely place ads on TikTok, the fastest-growing social app in history.
CCPA Roll-Out Causes Havoc for Facebook Advertisers
Buyers experience plummeting results as Facebook automatically removes California user data for targeting.
Facebook Ad Ban Heats Up Heading into July, Stock Drops 8%
Unilever is the latest to deliver a $7b blow to Facebook Ads’ revenue.
New Instagram Advertisers No Longer Need a Facebook Page
The change comes at an interesting time for Facebook, with talk of boycotting and ongoing fury over political content stances.
TikTok Debuts TikTok for Business, Signals Larger Move for Ad Dollars
The launch comes amidst expected U.S. revenue of $500m for the year 2020.
Why Google Ads Might Not Be Working for You
Google Ads account performance can struggle and be difficult to diagnose. Find out the most common reasons accounts struggle and how to address them.
Users Now Able to Block Political Ads on Facebook and Instagram
Users will be able to opt out of political and social issues ads within the News Feed, or in the Ad Preferences area.
Snapchat Launches Ads Certification Program
Training is divided into six modules, and continues to show the platform’s commitment to growth both on-platform and in advertising revenue.
Google Ads’ Policy Crackdowns Continue
The latest in policy updates from Google include clickbait ad disapprovals and account pauses during violation investigations.
Google Banning Certain Categories for Employment, Housing and Credit Ads
The changes come in conjunction with partnership via HUD.
8 Simple Google Ads Tips That Will Make You More Money
Optimizing these eight important elements of PPC campaigns will drive more qualified online traffic to your business and increase your revenue.
Facebook Relaxes Ban on Ads for Non-Medical Masks
Advertisers meeting certain criteria will now be able to advertise non-medical grade face masks on the platform.
Why You Should Be Using Google Discovery Campaigns
Google’s global roll-out of Discovery Ads spurs conversation about results and tips for thriving in their latest offering.
Diagnose Google Ads’ Performance Changes Faster With Explanations
The new feature will help managers quickly find the root cause in larger fluctuations for their ad account metrics.
Snapchat Rolling Out Dynamic Ads Globally
Successful beta tests in Europe and ecommerce demand during Covid-19 push the offering worldwide.
LinkedIn Adds Engagement Remarketing for Video and Lead Ads
After years of website-only remarketing options, LinkedIn Ads is providing the option to retarget based around on-platform user behaviors.
Ads Appearing on Google’s Network Alongside COVID-19 Misinformation
The latest discovery reignites the debate around what responsibility an ad platform has to monitor the publishers in its network.
IGTV Announces Monetization for Creators
IGTV makes a move to gain ground on YouTube’s creator community by outlining its initial test in monetization partnerships.