Susan Wenograd

Consultant

STAFF

Susan Wenograd

Consultant

About
I am awesome at
Favorite Tools

About

Susan is the Paid Media Reporter for Search Engine Journal. A marketing veteran of almost 20 years, she has managed tens of millions of dollars in the span of her career.

She speaks and teaches internationally at conferences on effective paid media strategies, and has worked with businesses of all kinds, from Fortune 100 companies to local businesses.

With an additional background in email marketing and content, she delivers unique and creative perspectives on using paid media to not just generate sales, but foster lifelong customer relationships.

I am awesome at

Social Media, PPC, Blogging, Email Marketing

Favorite Tools

SEMRush, Google Analytics, Agora Pulse, TweetDeck, Asana

News·Paid Search

Microsoft Ads Rolls Out Redesign of Management Interface

Advertisers will likely find this interface very familiar, and a welcome change for efficiency.

Susan Wenograd
9/2/2020
840 Reads
3 min read

Marketing Analytics·Paid Search

The Most Common Way PPC Ad Budget Is Wasted

Some Google Ads accounts are doomed from reaching their potential right when they launch. The common culprit? Definitions of a conversion.

Susan Wenograd
8/27/2020
6.6K Reads
6 min read

Social Media·Facebook

Apple’s iOS 14 Poised to Slash Facebook Audience Network

Facebook is proactively announcing iOS 14’s impact to app advertisers, and putting mechanisms in place for the future of the placements.

Susan Wenograd
8/27/2020
2.8K Reads
4 min read

News·Facebook

Facebook Closing U.S. Election Ad Loophole

News organizations backed by political entities will be playing by a different set of rules vs. 2016.

Susan Wenograd
8/12/2020
840 Reads
3 min read

Paid Search·Tools

5 Amazing Google Ads Tools You Need to Use

As Google Ads continues to evolve, so do the tools Google provides. Here are five tools within the platform to try out.

Susan Wenograd
8/10/2020
14K Reads
6 min read

Paid Search·Facebook

Facebook Ads vs. Google Ads: Which Is Better?

Confused about how to divide up your marketing budget? Here are some tips on determining how to spend between Google Ads and Facebook Ads.

Susan Wenograd
8/4/2020
17K Reads
8 min read

Paid Search

15 Ways to Optimize a Paid Search Campaign

There are many levers to pull in paid search that will get your results going in the right direction. Here are 15 of them.

Susan Wenograd
7/30/2020
6.1K Reads
8 min read

Facebook

5 Facebook Advertising Tips for Service Businesses

Facebook Ads can be an effective way for service businesses to connect with their ideal customers. Here are five ways to use them correctly.

Susan Wenograd
7/29/2020
4.5K Reads
8 min read

Digital Advertising

CPM vs. eCPM vs. RPM: What’s the Difference?

Confused about CPM, eCPM, and RPM? Learn what these acronyms mean, where they fit into the paid media ecosystem, and how they are calculated.

Susan Wenograd
7/27/2020
3.0K Reads
6 min read

News·Facebook

Digiday Reveals 56% of Advertisers Paused Facebook Spend in July

A survey of media buyers covered reduction in spend, client sentiment, and expectations when July ends.

Susan Wenograd
7/27/2020
1.7K Reads
4 min read

News·Facebook

Q3 Ad Revenue Results: Snap and the Facebook Anticipation

Despite healthy growth due to the Covid quarantine, signs are pointing to a bumpy Q3 for Snap and Facebook.

Susan Wenograd
7/22/2020
680 Reads
3 min read

News·Paid Search

Google Adds Increased Visual Options for Shoppers and Brands

Google has embraced the increase in online shopping by adding Image Extensions, Smart Shopping campaign additions, and some upgrades to visuals in display ads.