YouTube’s Struggle: Soaring Views, Declining Revenue
YouTube publishers are experiencing up to 20% CPM loss due to larger ad issues related to COVID-19.
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Strategies for Amazon’s New Product Targeting on Seller Central
The expanded capability in Seller Central means reaching shoppers who are browsing similar and/or complementary product types and categories.
Reddit to Publicly Disclose Political Ad Details
Reddit will be publicly disclosing all political ads, along with a few other service requirements. See what has changed here.
What’s Happening to Paid Media Performance During COVID-19
Plunging CPMs might look bad on the surface, but practitioners say they’re seeing strong results in some sectors.
Facebook Ads Fails to Reject COVID-19 Misinformation
Consumer Reports tested Facebook Ads’ claim they would reject ads spreading COVID-19 misinformation.
Microsoft Ads Expands Conversion Inclusion Options for Advertisers
Microsoft Ads is rolling out options for View-through and “Include in Conversions” settings.
Google Delays Launch of New Partners Program to 2021
Google Ads sent an announcement they are suspending the planned changes to their Partners program until 2021.
Spotify’s Self-Serve Ad Studio Exits Beta to 18 Markets Worldwide
Spotify’s Ads Studio product is rolling out of its beta offering to 18 markets worldwide.
Google Ads, Twitter Amend COVID Ad Policies and Resources
Google Ads and Twitter are the latest to address advertising policies surrounding COVID-19 communications.
Microsoft Ads Redesign Adds New Features
Microsoft has added additional features to the Ad interface redesign. Here’s a look at the latest improvements rolling out.
Google Ads Pulls Plug on Dedicated Support for Many Premier Partners Starting April 1
Google Ads is discontinuing dedicated agency support for some Premier Partners, starting April 1.
YouTube Ad Revenues, Creative Output May Grow During Coronavirus
Experts see opportunity with YouTube during coronavirus in the form of increased demand, lower ad rates, and higher creative output.
How the Facebook & Instagram Divergence Impacts Your Media Spend
Despite sharing the same ad manager interface, performances on Facebook and Instagram vastly differ. Here’s what it means for advertisers.
How to Use Personas to Boost Your PPC Performance
While often underutilized, personas can actually boost your PPC campaigns. Follow these tips to leverage personas for paid search.
How to Use Facebook to Learn More About Your Audience
Here’s how you can use Facebook Insights and Analytics to get insights on what your audience needs and wants.
5 Quick Tips to Improve Your Paid Media Multi-Channel Strategy
Do these five simple things to better coordinate your paid media efforts across multiple channels.
The 3 Facebook Ad Metrics You Aren’t Looking At, But Should Be
Want to turbocharge your Facebook Ads performance? Watch these three metrics that apply to almost any campaign type.
5 Advantages of Using an Agency to Manage Google AdWords Campaigns
Here are five ways clients can get an edge by letting an agency have the reins on their PPC campaigns.
4 Powerful Facebook Ads Targeting Options
Here are four ways you can create Facebook Ads to target users and move them through your sales funnel.
The Top 10 Most Common AdWords Mistakes
Use this list to help avoid making the most common mistakes in your own Adwords account.