Susan is the Paid Media Reporter for Search Engine Journal. A marketing veteran of almost 20 years, she has managed tens of millions of dollars in the span of her career.
She speaks and teaches internationally at conferences on effective paid media strategies, and has worked with businesses of all kinds, from Fortune 100 companies to local businesses.
With an additional background in email marketing and content, she delivers unique and creative perspectives on using paid media to not just generate sales, but foster lifelong customer relationships.
Facebook Ads can be an effective way for service businesses to connect with their ideal customers. Here are five ways to use them correctly.
A survey of media buyers covered reduction in spend, client sentiment, and expectations when July ends.
Despite healthy growth due to the Covid quarantine, signs are pointing to a bumpy Q3 for Snap and Facebook.
Google has embraced the increase in online shopping by adding Image Extensions, Smart Shopping campaign additions, and some upgrades to visuals in display ads.
Businesses can apply for the beta and start advertising for $500.
The two new features aim to give greater audience insights for more robust targeting in Google Ads.
Live Stream display ads, 3D Swirl ads, and Beauty Try On all aim to keep bringing the outside world in to users at home.
Be on your way to better PPC results. Just use these seven Google Ads shortcuts to help you save time and give you insights faster.
Advertisers can now freely place ads on TikTok, the fastest-growing social app in history.
Buyers experience plummeting results as Facebook automatically removes California user data for targeting.
Unilever is the latest to deliver a $7b blow to Facebook Ads’ revenue.
The change comes at an interesting time for Facebook, with talk of boycotting and ongoing fury over political content stances.
The launch comes amidst expected U.S. revenue of $500m for the year 2020.
Users will be able to opt out of political and social issues ads within the News Feed, or in the Ad Preferences area.
The changes come in conjunction with partnership via HUD.
Optimizing these eight important elements of PPC campaigns will drive more qualified online traffic to your business and increase your revenue.
Google’s global roll-out of Discovery Ads spurs conversation about results and tips for thriving in their latest offering.
The new feature will help managers quickly find the root cause in larger fluctuations for their ad account metrics.
After years of website-only remarketing options, LinkedIn Ads is providing the option to retarget based around on-platform user behaviors.