YouTube publishers are experiencing up to 20% CPM loss due to larger ad issues related to COVID-19.
The expanded capability in Seller Central means reaching shoppers who are browsing similar and/or complementary product types and categories.
Plunging CPMs might look bad on the surface, but practitioners say they’re seeing strong results in some sectors.
Consumer Reports tested Facebook Ads’ claim they would reject ads spreading COVID-19 misinformation.
Microsoft Ads is rolling out options for View-through and “Include in Conversions” settings.
Google Ads sent an announcement they are suspending the planned changes to their Partners program until 2021.
Spotify’s Ads Studio product is rolling out of its beta offering to 18 markets worldwide.
Google Ads and Twitter are the latest to address advertising policies surrounding COVID-19 communications.
Google Ads is discontinuing dedicated agency support for some Premier Partners, starting April 1.
Experts see opportunity with YouTube during coronavirus in the form of increased demand, lower ad rates, and higher creative output.
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