Snapchat
Get the latest news updates about Snapchat and learn how to incorporate the popular messaging app into to your social media marketing mix to strengthen your brand.
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Snapchat Launches My AI: A New Social Media Chatbot
Learn more about Snapchat’s newest feature, My AI, and how to use it to better engage with your Snapchat audience.
Snapchat Marketing: An In-Depth Guide
This guide to Snapchat marketing, is an overview of an often misunderstood channel for marketers and how to start using it effectively.
Snapchat+ Adds New Features, Reaches 1 Million Subscribers
In six weeks post-launch, Snapchat+ has amassed over a million subscribers. Building on this momentum, Snapchat+ is launching four new features at no added cost.
Snapchat Launches On Desktop For Premium Members
Snapchat is now available for the first time on desktop browsers as a bonus feature for Snapchat+ subscribers.
Here’s What We Learned From TikTok, Meta, Snap & Twitter At IAB NewFronts
Snap, Twitter, Meta, and TikTok all shared interesting updates from the IAB NewFronts digital content showcase. Here’s what you may have missed.
Snapchat vs Instagram Stories: Which One Is Best For You?
Snapchat Stories, Instagram Stories, or both? Check out this guide to finding the best platform for your brand’s stories.
Snapchat Trends Shows Most Popular Keywords
Snapchat is introducing a tool called Snapchat Trends that highlights the most popular keywords shared with users in public stories.
How to Find People to Follow on Snapchat
Stuck trying to figure out Snapchat? Here’s an easy guide to making new friends and finding awesome Snapchats to follow.
Snapchat Now Reaches 70% of 13 to 24 Year Olds
Snapchat is now reaching over 70% of 13 to 24 year olds in the world’s most lucrative digital ad markets.
Snapchat Reports Increase in Mobile Video Viewing
Snapchat users are watching more video on mobile devices, and a report from the company claims the change in viewing behavior is here to stay.
Snapchat Year in Review: 20 Stats for UK Marketers
A report published by Snapchat is filled with statistics UK marketers can use to better understand the app’s avid users.
Twitter Lets Users Share Tweets to Snapchat
Snapchat users can now share tweets from Twitter directly in their Snapchat story. This eliminates the need to take screenshots of tweets.
Snapchat is Paying Users $1 Million a Day to Use a New Feature
Snapchat is investing heavily in promoting its new Spotlight feature, to the tune of $1 million per day to users who submit the best content.
Snapchat Rolls Out More Ads Certification Courses
Snapchat is adding more courses to its marketer education platform which offers free certifications for different types of direct-response advertising.
Snapchat Lets Users Display Follower Counts
Snapchat is finally giving users the option to display how many followers they have on their pubic profile.
Snapchat Lets Users Add Music to Snaps
Snapchat is launching a new feature called “Sounds” which allows users to add licensed music to their Snaps.
Q3 Ad Revenue Results: Snap and the Facebook Anticipation
Despite healthy growth due to the Covid quarantine, signs are pointing to a bumpy Q3 for Snap and Facebook.
Snapchat Launches Ads Certification Program
Training is divided into six modules, and continues to show the platform’s commitment to growth both on-platform and in advertising revenue.
Snapchat Rolling Out Dynamic Ads Globally
Successful beta tests in Europe and ecommerce demand during Covid-19 push the offering worldwide.
Snap Launches First Commercial Option on Snapchat Shows
Snapchat is now offering to let for advertisers to be the first ad a user sees that day in their first Snap show session.
Snapchat Usage Up During COVID-19, Data Shows How User Behavior is Changing
Snapchat gained 11 million daily active users in the first quarter of 2020, bringing the total count to 229 million.
How to Find Influencers to Follow on Snapchat
You can find a ton of influencers in your niche on Snapchat. Learn how to determine who to follow.
Snapchat’s New Ad Unit Prompts Users to Call or Text Businesses
Snapchat launched an ad unit that, rather than linking to a website, directs users toward calling or texting a business.
10 Ways Businesses Can Use Snapchat
Here are 10 ways your business can take advantage of Snapchat and its engaged user base.
25 Surprising Facts You Didn’t Know About Snapchat
Here are some fun facts about Snapchat that should convince you to use it to attract Gen Zs.
Snapchat Usage Projected to Grow Over 14% This Year
Snapchat is projected to grow more than anticipated by the end of this year, according to eMarketer.
Snapchat Lets Advertisers Run Video Ads Up to 3 Minutes in Length
Snapchat is rolling out new options for advertisers, allowing them to run ads as long as three minutes.
Snapchat Introduces a New Ad Unit for Ecommerce Advertisers
Snapchat is rolling out Dynamic Ads – new ad unit designed specifically for eCommerce advertisers.
Snapchat Extends Length of Video Ads from 10 Seconds to 3 Minutes
Snapchat has substantially increased the maxmimum duration of video ads from ten seconds to three minutes.
Snapchat Introduces 3D Effects for Selfies
Snapchat is introducing a 3D camera mode that adds depth to photos taken with the front-facing cameras of certain phones.