Creative, hard-working, and a natural self-starter? Love researching and learning online? You might make the perfect content marketer. Learn the top 10 signs and characteristics of a modern-day content marketer here.
With so many resources, there is little excuse for us to choose to remain stuck in the same old methods and day-old practices. As the New Year approaches, learn the top 10 mistakes that are easy to make, but easy to avoid if you’re on guard.
A look back at the content that “made it” in content marketing, with tens of thousands of shares, is the perfect recipe for inspiration as we end 2016.
Seth Godin once said: content marketing is the only marketing that’s left. Effectively done, it gives a brand an image and a voice that speaks volumes to the audience’s direct needs and problems, with a solution. Learn 8 strong statistics on why content marketing is today’s marketing.
Some still think they’ll succeed by rattling off cheap content built solely to maintain a link or two. Here’s why that couldn’t be further from truth, and the 8 types of content to seriously invest in that will grow your online presence.
Not sure if press release syndication is worth it? What about duplicate content? Learn the truth of how Google looks at both in this up-to-date guide.
Today, guest blogs are a major pathway to online success, fame, reputation and ROI. Learn why guest blogging can boost your brand and how to find and approach your best-fit guest blogger platforms, in this in-depth guide.
I think that 2017 is going to be the year when blogging is more sought-out than ever. The only problem? The unprecedented levels of content saturation and new material.
Learn why content marketing isn’t an easy overnight achievement: but, why the long-term dividends could mean your highest-value marketing.
Check out this post to learn the top email hacks you can start using now for more reads, higher open rates, and increased click-throughs.
Could short-tail keywords be phasing out? Are you hitting up the right keywords when you prepare to optimize your content? Learn more in Julia McCoy’s post.
Not all web writers are created equally. Know what to look for in a great online writer with this list of eight key standards.
Ebooks are all the rage right now. Termed “fat content,” they provide what a simple blog can’t: an upgrade. Here’s what exactly constitutes a great ebook.
Are you storytelling? Today’s marketing revolves around engaging a fast-paced, busy audience. Learn how to engage brilliantly with authentic stories.
Julia McCoy, bestselling author and content marketing expert, discusses how SEO fits into the overall aspects of content and inbound marketing.
Julia McCoy discusses why keywords were a focus in old SEO days, and why they aren’t today. Learn what you should be focusing on for better online content.
Why is content marketing not as simple as just getting content out? Julia McCoy explains what it takes to create a winning, long-term content strategy.
Today, SEO is far more than just a bunch of methods. It’s dynamic; personal; and exciting. Learn about today’s SEO copy standards in a post by Julia McCoy.
What made print so attractive back in the day, and how can you apply what worked in that era to your content marketing today? Julia McCoy has a guide.
Prioritizing content creation can be difficult but it’s pivotal in focusing on one topic rather than stumble over many. This allows you to better serve one population of readers and become an expert in your industry.