Google, Facebook an Microsoft all posted their Q1 results this week, reflecting a somewhat universal experience: growth halted by COVID-19.
TikTok has green lit their first advertising API connection with Sprinklr as a partner.
Snapchat is now offering to let for advertisers to be the first ad a user sees that day in their first Snap show session.
Microsoft Ads has added cookie-based audience specifications to their Experiment feature.
Google will begin requiring documentation of user identity and geographic location for advertisers. Here’s why and what’s changing
Facebook sources have confirmed that there will no longer be a required migration to Campaign Budget Optimization.
Today Google has announced specifics on the COVID-19 SMB ad credit that was originally announced at the end of March.
YouTube publishers are experiencing up to 20% CPM loss due to larger ad issues related to COVID-19.
The expanded capability in Seller Central means reaching shoppers who are browsing similar and/or complementary product types and categories.
Plunging CPMs might look bad on the surface, but practitioners say they’re seeing strong results in some sectors.
Consumer Reports tested Facebook Ads’ claim they would reject ads spreading COVID-19 misinformation.
Microsoft Ads is rolling out options for View-through and “Include in Conversions” settings.
Google Ads sent an announcement they are suspending the planned changes to their Partners program until 2021.
Spotify’s Ads Studio product is rolling out of its beta offering to 18 markets worldwide.
Google Ads and Twitter are the latest to address advertising policies surrounding COVID-19 communications.