The latest discovery reignites the debate around what responsibility an ad platform has to monitor the publishers in its network.
Susan is the Paid Media Reporter for Search Engine Journal. A marketing veteran of almost 20 years, she has managed tens of millions of dollars in the span of her career.
She speaks and teaches internationally at conferences on effective paid media strategies, and has worked with businesses of all kinds, from Fortune 100 companies to local businesses.
With an additional background in email marketing and content, she delivers unique and creative perspectives on using paid media to not just generate sales, but foster lifelong customer relationships.
YouTube continues its moves to grab a share of traditional TV dollars with its new YouTube Select program.
Facebook has confirmed they are testing mid-roll video ads, and livestream video ad placements. Here’s what this tells us about their plans in video.
Google Ads has updated their policy on their identity verification program, shortening the time frame businesses have to submit documentation.
Facebook has expanded four brand safety tools announced yesterday, specific to the in-stream ad placements.
Google Ads has released an update to help local businesses trying to move inventory during COVID-19: a curbside pickup indicator.
Google’s Smart Shopping product is beta testing a new Conversion goal: New Customer Acquisition.
Google, Facebook an Microsoft all posted their Q1 results this week, reflecting a somewhat universal experience: growth halted by COVID-19.
TikTok has green lit their first advertising API connection with Sprinklr as a partner.
Snapchat is now offering to let for advertisers to be the first ad a user sees that day in their first Snap show session.
Microsoft Ads has added cookie-based audience specifications to their Experiment feature.
Facebook sources have confirmed that there will no longer be a required migration to Campaign Budget Optimization.
Today Google has announced specifics on the COVID-19 SMB ad credit that was originally announced at the end of March.
YouTube publishers are experiencing up to 20% CPM loss due to larger ad issues related to COVID-19.
The expanded capability in Seller Central means reaching shoppers who are browsing similar and/or complementary product types and categories.
Plunging CPMs might look bad on the surface, but practitioners say they’re seeing strong results in some sectors.
Consumer Reports tested Facebook Ads’ claim they would reject ads spreading COVID-19 misinformation.
Microsoft Ads is rolling out options for View-through and “Include in Conversions” settings.
Google Ads sent an announcement they are suspending the planned changes to their Partners program until 2021.
Spotify’s Ads Studio product is rolling out of its beta offering to 18 markets worldwide.
Google Ads and Twitter are the latest to address advertising policies surrounding COVID-19 communications.