Optimizing these eight important elements of PPC campaigns will drive more qualified online traffic to your business and increase your revenue.
Google’s global roll-out of Discovery Ads spurs conversation about results and tips for thriving in their latest offering.
The new feature will help managers quickly find the root cause in larger fluctuations for their ad account metrics.
After years of website-only remarketing options, LinkedIn Ads is providing the option to retarget based around on-platform user behaviors.
The latest discovery reignites the debate around what responsibility an ad platform has to monitor the publishers in its network.
YouTube continues its moves to grab a share of traditional TV dollars with its new YouTube Select program.
Facebook has confirmed they are testing mid-roll video ads, and livestream video ad placements. Here’s what this tells us about their plans in video.
Google Ads has updated their policy on their identity verification program, shortening the time frame businesses have to submit documentation.
Facebook has expanded four brand safety tools announced yesterday, specific to the in-stream ad placements.
Google Ads has released an update to help local businesses trying to move inventory during COVID-19: a curbside pickup indicator.
Google’s Smart Shopping product is beta testing a new Conversion goal: New Customer Acquisition.
Google, Facebook an Microsoft all posted their Q1 results this week, reflecting a somewhat universal experience: growth halted by COVID-19.
TikTok has green lit their first advertising API connection with Sprinklr as a partner.
Snapchat is now offering to let for advertisers to be the first ad a user sees that day in their first Snap show session.