8 Simple Google Ads Tips That Will Make You More Money
Optimizing these eight important elements of PPC campaigns will drive more qualified online traffic to your business and increase your revenue.
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Facebook Relaxes Ban on Ads for Non-Medical Masks
Advertisers meeting certain criteria will now be able to advertise non-medical grade face masks on the platform.
Why You Should Be Using Google Discovery Campaigns
Google’s global roll-out of Discovery Ads spurs conversation about results and tips for thriving in their latest offering.
Diagnose Google Ads’ Performance Changes Faster With Explanations
The new feature will help managers quickly find the root cause in larger fluctuations for their ad account metrics.
Snapchat Rolling Out Dynamic Ads Globally
Successful beta tests in Europe and ecommerce demand during Covid-19 push the offering worldwide.
LinkedIn Adds Engagement Remarketing for Video and Lead Ads
After years of website-only remarketing options, LinkedIn Ads is providing the option to retarget based around on-platform user behaviors.
Ads Appearing on Google’s Network Alongside COVID-19 Misinformation
The latest discovery reignites the debate around what responsibility an ad platform has to monitor the publishers in its network.
IGTV Announces Monetization for Creators
IGTV makes a move to gain ground on YouTube’s creator community by outlining its initial test in monetization partnerships.
Google Ads Incorporates Retail Category Reporting
Retailers can now see Retail Category performance across different delivery avenues in Google Ads.
YouTube’s Continued Land Grab for TV Dollars: YouTube Select
YouTube continues its moves to grab a share of traditional TV dollars with its new YouTube Select program.
Facebook Is Testing Mid-Roll & Livestream Video Ads: What It Means
Facebook has confirmed they are testing mid-roll video ads, and livestream video ad placements. Here’s what this tells us about their plans in video.
Google Ads Shortens Business Identity Verification Time
Google Ads has updated their policy on their identity verification program, shortening the time frame businesses have to submit documentation.
Facebook Continues Creating In-Stream Ad Transparency
Facebook has expanded four brand safety tools announced yesterday, specific to the in-stream ad placements.
Google Ads Beta Testing Curbside Feature Pickup in Shopping
Google Ads has released an update to help local businesses trying to move inventory during COVID-19: a curbside pickup indicator.
YouTube Expands Ad Formats for TV Screens
YouTube’s announcement capitalizes on sharp YoY growth and anticipated consumption increases during COVID-19.
Google Smart Shopping Beta Testing New Customer Only Goal
Google’s Smart Shopping product is beta testing a new Conversion goal: New Customer Acquisition.
Amazon Ads: Skyrocketing Growth in Q1
Q1 started off with major gains year-over-year for Amazon Ads, with overall 44% growth to $3.9b.
Google, Facebook, and Microsoft Release Q1 Earnings with Similar Stories
Google, Facebook an Microsoft all posted their Q1 results this week, reflecting a somewhat universal experience: growth halted by COVID-19.
TikTok Finally Opens Ads API to a Partner: Sprinklr
TikTok has green lit their first advertising API connection with Sprinklr as a partner.
Snap Launches First Commercial Option on Snapchat Shows
Snapchat is now offering to let for advertisers to be the first ad a user sees that day in their first Snap show session.