Christi is the Head of Evangelism for Bing at Microsoft and is a member of the board of SEMPO. For over a decade Christi has led Digital Marketing teams at Microsoft, Expedia, Harry & David, Pointmarc and Point It. She is passionate about search marketing and has spent her career helping businesses solve their marketing challenges and goals through studying and analyzing data to develop actionable insights and strategies. Christi has been recognized by PPC Hero and her peers as one of the top 25 Most Influential PPC Experts in 2015, 2016 and 2017.
Here are five tactics to do in the short term to have a lasting impact on your PPC campaigns.
Discover what native advertising is and why PPC marketers should consider running native ad campaigns.
Here’s why search marketers must trade their outdated funnels for more inclusive flywheels.
Buy Online & Pick up In-Store: How It’s Changing Everything from Daily Groceries to Holiday Shopping
Let’s explore the growth of the “Buy Online, Pick Up In-Store” experience and how retailers can leverage it.
Learn why you need to understand your funnels to create great remarketing campaigns (and five simple ways to do so).
Here’s how you can boost the quality of your keywords, ads, and landing pages for a higher score.
Learn the top five skills that every PPC professional needs in order to succeed.
Here are tactics retailers must do to keep up with the new customer experience lifecycle.
How can you stay competitive when CPCs are ridiculously high? These 10 tips will help you out.