Facebook announced yesterday they will be rolling out a new “streamlined” look for company Pages on the desktop version of their site. The new look is designed to benefit users and Page admins alike by emphasizing important information and making the most commonly used tools more accessible. This announcement comes just a few days after Facebook unveiled a new design for their News Feed.
The Page timeline design has been updated to make posts look consistent to how they would appear in the News Feed. Anyone who’s ever managed a Facebook page before knows how frustrating it after spending time crafting a great post only to have it appear differently in the News Feed to how it looks in the Page timeline. Now you can be certain your posts look just as good across the entire platform.
The new design also makes company pages look a lot more like personal pages. There’s a left column dedicated to your Page’s posts and a right column dedicated to your business’s information. Here’s an example of how it looks:
New Features For Page Admins
The new design brings with it several new features just for Page admins. If you look on the very top right hand corner of the above example you’ll see the current week’s Facebook activity at a glance. This includes ads running, amount of new likes, Page reach, and notifications. You can click on any of these for more detail. You’ll see a few new navigation options across the top as well.
The most intriguing new feature is the Pages to Watch section. Pages to Watch allows you to make a list of other business pages and compare your performance against theirs. This is a great way to keep an eye on your competitors, clients, and other businesses you care about.
The “Overview” tab of Page Insights displays some key stats about the Pages they are watching. The “Posts” tab of Page Insights includes a feature to view the past week’s most engaging posts from the Pages you’re watching.
What do you think about the new Facebook Page design? Is it better? Worse? Should they have kept it they way it was? Let me know your thoughts in the comments section!