Get the latest news and updates on the world’s largest social network, plus actionable advice and ideas for optimizing for Facebook’s news feed and using Facebook Ads.

How a Fortune 1,000 Company Got 88,000 Facebook Fans in 4 Weeks, and Only Paid For Half of Them
Facebook Ads, I Think I Love You My major focus the last three months has been Facebook advertising. I’ve been trying to figure out how...

How to Get Facebook Fans: 5 Facebook Fan-Acquisition Strategies
These are the only five ways to get Facebook fans. If you have another way, it’s wrong. Just kidding. These 5 fan-getting techniques are part...

Pay Per Fan: What Big Brands Are Paying For Facebook Fans
Although it may sound weird or repulsive to some purists, brands have been buying fans on a cost per fan basis for months (some for...

Pay Per Face: 52 Facebook Advertising Tips & Best Practices
Facebook Ads Are Interesting… and Profitable Combine AdWords’ copywriting and analytics with image-oriented linkbait, and you’ve got Facebook ads. And it’s a new system to...

Why Facebook Marketing Slaps Twitter Marketing In the Face
And beats its pants off. [Sorry we were just brainstorming linkbait titles about John Daly’s pants.] I was asked to speak about “Capitalizing on the...

Facebook: What, Why, Who, How?
I’ve noticed more and more Facebook Fan Pages popping up and it’s great. Fan Pages are a great way to connect with people, build your...

What’s A Facebook Fan Worth? Definitely Not $3.60!
Last week, Mashable published an article about the value of a Facebook fan. This article has been shared thousands of times and reposted all over...

Facebook Drive More Loyal Visitors to News and Media Sites
Well, it looks like Facebook is not only beating Google in terms of being the most visited site in the U.S. as well as for...