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Facebook to Show More Relevant Ads in News Feed
Facebook released an update about the changes it is making to the way it displays ads in users’ news feeds, according to Hong Ge, Engineering...
Why Every Business Should Use Facebook
The majority of businesses have some kind of presence on Facebook but how many are really utilizing the social media giant for its full potential?...
Facebook Developing AI Team to Better Understand Users
According to MIT’s Technology Review, Mike Schroepfer, CTO of Facebook, claims that a need for better understanding the type of content users are searching for...
Why You Don’t Need to be a Great Writer to Develop a Strong Personal Brand
Best practices and the dogma that has spread throughout the web from the gurus, thought leaders, and usual suspects might have you believe that you...
Could Facebook VIP Be a Useful Marketing Tool?
We’re going to be brutally honest here. With a few exceptions, no one on Facebook cares if your car breaks down or that you’re having...
Ten Factors To Consider Before Spending Money On Facebook Ads
If you’re reading this, then it’s probably because you or your company has been thinking about launching a Facebook page. This social network currently boasts...
You Can Now Embed Posts From Facebook
Two years ago, one of our authors, Harrison Jones said that traffic potential is increased when a YouTube video is embedded. We’ve all...
Why Best Practices Might Be Hurting You
Anyone can learn how to write or paint or play music, but the virtuosos who have historically merited our most thorough exegesis have been...
5 Lesser Known Secrets to Building Influential Connections
Spend enough time on the web and you’ll hear the advice that you need somebody influential to take an interest in what you’re doing. That’s...
5 Methods to Put the Guest Back into Guest Blogging
The release of Google’s latest major algorithm update, Penguin 2.0, has ruffled the feathers of many professional bloggers and SEO experts. Cries have gone up...
3 Ways to Leverage Facebook’s Graph Search
Facebook’s Graph Search will change the search marketing game. Search results are increasingly about connections. They are heavily reliant on consumers to share their experiences with...
How To Get More Exposure For Your Videos On Facebook
Video marketing is killer, right? It’s one thing to spend all this time making a video for no one to know about it, let alone...
4 Pillars of Thriving Online Communities
Community and engagement are popular buzzwords that scatter the social web on almost a weekly basis. But until we sit down and define what it...
How is Social Media Changing Search Marketing?
In this month’s video segment I decided to compile several 30 second soundbytes from the recent Social Media Marketing World Conference. I asked several content...
How Facebook Graph Search Affects User Privacy
As Facebook Graph Search is being rolled out to it user base, it’s important to be aware of the “searchable” content you post. Public information...
Free Ways To Reach More People On Facebook
It’s been interesting to see the increase in social media ad spending as of late. A recent study based on a survey of over 500...
4 Ways to Improve Performance Marketing on Facebook
Recently, a group of professional direct response experts held a meeting at Facebook to determine the best practices on how performance marketing and Facebook can...
How to Increase Engagement with Your Audience
At its core engagement boils down to one key idea. You have to remember that there is a human being on the other end...
Facebook Launches CPA Bidding
Facebook just announced that it will start allowing Advertisers to CPA bid. CPA is commonly known as Cost Per Action or Cost Per Acquisition to people in the Affiliate...
What Could Facebook Hashtag Adoption Mean for the Social Giant?
The hashtag, which has long been ubiquitous with Twitter as a way to group tweets into specific conversations, and has also been employed by Google+...
What Facebook’s Graph Search Can Offer Brands
Facebook introduced the new Graph Search, a term derived from social graphs and search. This new feature is a long leap from the old Facebook...
Can Facebook Graph Make You Money?
Facebook’s latest innovation – Graph Search, went live in January. Currently it covers four basic searches but it is expected to expand over the coming...
Facebook’s Graph Search and Google+ for Social: Does One Have to Prevail?
Facebook and Google have been seen as separate online necessities for quite some time, but it seems as though both companies are beginning to close...
A Glimpse into Facebook’s Graph Search
Upon returning from my lunch meeting today I noticed a new icon on my Facebook profile asking me if I wanted to start using Graph...
Increase Facebook Interaction Wall Post Cheat Sheet
With many Facebook marketing campaigns, while content is king, success is oftentimes dependent on the details of the execution itself. Besides knowing what kind of...
Facebook Pages Feed: What Does It Mean for Page Owners?
If you haven’t noticed already, Facebook has implemented the shiny new ‘Pages Feed.’ If you don’t see it right now, you will shortly, the network...
Facebook SEO and BeastRank: 12 Potential Ranking Factors for the Upcoming Facebook Search Engine
We all know it’s coming. Actually, many of us in digital marketing are surprised it’s taken so long. I’m referring to a real Facebook search...
What if Albert Einstein Used Facebook and Twitter?
I’m still on my high from Walter Isaacson’s book on Steve Jobs. The high is so great that I decided to buy his book on...
Discussion of Personal Privacy and Facebook on #SocialChat
#SocialChat is a weekly discussion of the best practices in Social Media Marketing hosted every Monday night at 9:00 p.m. Eastern by Alan K’necht (@aknecht)...
#Facebook CEO Addresses Stock, Mobile, and Search
Yesterday afternoon, Mark Zuckerberg made his first public appearance since the IPO this spring. He sat down with TechCrunch founder Michael Arrington at the Disrupt Conference...