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How to Increase Engagement with Your Audience
At its core engagement boils down to one key idea. You have to remember that there is a human being on the other end...
Facebook Launches CPA Bidding
Facebook just announced that it will start allowing Advertisers to CPA bid. CPA is commonly known as Cost Per Action or Cost Per Acquisition to people in the Affiliate...
What Could Facebook Hashtag Adoption Mean for the Social Giant?
The hashtag, which has long been ubiquitous with Twitter as a way to group tweets into specific conversations, and has also been employed by Google+...
What Facebook’s Graph Search Can Offer Brands
Facebook introduced the new Graph Search, a term derived from social graphs and search. This new feature is a long leap from the old Facebook...
Can Facebook Graph Make You Money?
Facebook’s latest innovation – Graph Search, went live in January. Currently it covers four basic searches but it is expected to expand over the coming...
Facebook’s Graph Search and Google+ for Social: Does One Have to Prevail?
Facebook and Google have been seen as separate online necessities for quite some time, but it seems as though both companies are beginning to close...
A Glimpse into Facebook’s Graph Search
Upon returning from my lunch meeting today I noticed a new icon on my Facebook profile asking me if I wanted to start using Graph...
Increase Facebook Interaction Wall Post Cheat Sheet
With many Facebook marketing campaigns, while content is king, success is oftentimes dependent on the details of the execution itself. Besides knowing what kind of...
Facebook Pages Feed: What Does It Mean for Page Owners?
If you haven’t noticed already, Facebook has implemented the shiny new ‘Pages Feed.’ If you don’t see it right now, you will shortly, the network...
Facebook SEO and BeastRank: 12 Potential Ranking Factors for the Upcoming Facebook Search Engine
We all know it’s coming. Actually, many of us in digital marketing are surprised it’s taken so long. I’m referring to a real Facebook search...
What if Albert Einstein Used Facebook and Twitter?
I’m still on my high from Walter Isaacson’s book on Steve Jobs. The high is so great that I decided to buy his book on...
Discussion of Personal Privacy and Facebook on #SocialChat
#SocialChat is a weekly discussion of the best practices in Social Media Marketing hosted every Monday night at 9:00 p.m. Eastern by Alan K’necht (@aknecht)...
#Facebook CEO Addresses Stock, Mobile, and Search
Yesterday afternoon, Mark Zuckerberg made his first public appearance since the IPO this spring. He sat down with TechCrunch founder Michael Arrington at the Disrupt Conference...
SEO for Facebook – New Video Revealed
Facebook is probably not the first place you would think to go for SEO advice. However, the social media giant is looking to change that. With...
Facebook’s Immunity to User Fatigue
Lately, there has been a lot of talk about social media fatigue. Research has shown that some users are simply burnt out from the phenomenon...
10 Companies Using Facebook To Grow Their Likes
Growing the number of “Likes” on your company’s Facebook page isn’t just a matter of pride. In fact, the social proof generated by an active...
Top 10 Reasons Your Facebook Campaign Isn’t Working
To most PPC marketers, the Facebook paid ads program represents an ideal marketing opportunity. Finally, you aren’t limited to targeting your ads based on geographic...
Facebook Actions – How It Impacts SEO
At the f8 conference in September, Facebook announced the addition of Timeline and Open Graph. These new tools let users tell a more detailed story...
How to improve your Facebook page?
If you have a corporate Facebook page, here are some tips for making it extra effective… Treat it Like a Website Your Facebook profile is...
[POLL] Have you ever unfriended a family member on Facebook? Have advice?
I know many people have at least one family member they would like to unfriend, but how does one do this without causing problems? Have...
![The Evolution of Facebook Features [INFOGRAPHIC]](https://cdn.searchenginejournal.com/wp-content/uploads/2011/12/Facebook-Growth-760x400-384x202.png)
The Evolution of Facebook Features [INFOGRAPHIC]
GroSocial and Reid Johns created this infographic. Fantastic timeline of data to use for research.
Hate Facebook? 3 Glaring Reasons Not To Expose Your Community
Image © laurent hamels – Fotolia (Dot) com With social media penetration at an apex internationally, niche’ communities are being built surrounding businesses of all...
Is Relationship Building on Facebook More Important Now with the Recent News Feed Changes?
Facebook has recently made some huge updates to its interface, changes neither users nor brands have necessarily embraced. In fact, parties from both sides have...
Best Conference Session Award: Mastering Facebook Marketing #OMSSF
Dennis Yu and company brought down the OMS house last week in a session on how to get a black belt in Facebook marketing.
Google+ Review – Can It Beat Facebook?
A good friend of mine who was one of the first people on Google+ shared a photo of his wife with me yesterday. As he...
Facebook Ads Give a Little More
Over the last year I have seen a big shift upwards in the average Facebook CPC bid price but almost as fast as they have...
Integrate Your Blog, Facebook Page and Group with WPBook
If you’re like me, you have a difficult time deciding which to focus your efforts on – a Facebook page or a Facebook group. I...
Facebook Marketing: No Search Intent? No Problem
I was surprised to see an SEO expert recently post one about how Facebook’s lack of search intent (a la Google keywords) is why it...
Likeonomics: How Facebook Is Changing Online Business
Likeonomics (n.): The study of how affinities and passions affect the production, distribution, and consumption of goods and services. The Keyword Made The Web What...
iDumb: Why You Should Stop Giving Away iPads on Twitter and Facebook
The following conversation is happening in at least 25 offices right now: Executive: “We need more fans and followers!” Social Media Person: “Ok, let’s run...