Since e-commerce sites are different from news sites, a case must be made for the necessity of implementing AMP pages on an e-commerce site.
There are many paid promotion strategies that should be considered when marketing a new app. What other earned media tactics have you used for app promotion?
For the first time, Google has released its Search Quality Rating guidelines and the result is 160 pages of SEO Gold. Here is what you need to know.
Marking up product information using structured data to enhance search results with rich snippets has long provided a […]
Converting a challenger brand into a market leader nationally is a difficult yet rewarding accomplishment. The dedication, expertise […]
The SEO world was abuzz late last week with speculation that Google is on the path to encrypting […]
Make no mistake about it: SEO is getting tougher. A lot tougher With Google becoming increasingly sophisticated at […]
The search marketing landscape has changed dramatically in recent years. Gone are the days of a walled garden between […]
Facebook’s Graph Search will change the search marketing game. Search results are increasingly about connections. They are heavily […]
An important element in any SEO campaign is the ability to adjust strategy based on actual results. Tracking the […]
Knowing what your competitors are doing and how they perform is key to developing a strategy to surpass […]
The evolution of search engine algorithms has added to the complexity of search engine optimization. More significantly, it […]
It’s not uncommon in today’s SEO landscape to wake up and find a sudden drop of organic search […]
To learn more about keyword research, check out the keyword chapter of our recently updated SEO guide. Choosing the […]
In recent months, content marketing has moved beyond trendy buzzword to a full-fledged marketing strategy. Increasingly, the discussion […]
SEO can be challenging for small businesses. They must compete for the same market share against larger brands […]
Knowledge is power, as the old saying goes. So what do marketers need to know about Google’s Knowledge […]
Every webmaster’s and SEO professional’s nightmare is seeing a sudden plummet of those hard-earned Google rankings. The chaos […]
The key to remaining competitive in organic search is to always be two steps ahead of the search […]
When considering major trends that will impact SEO in 2013 it’s clear that AuthorRank will play an increasingly […]