About

David Wallace, co-founder and CEO of SearchRank, is a recognized expert in the industry of search and social media marketing. Since 1997, David has been involved in developing successful search engine and social media marketing campaigns for large and small businesses. In additions to his duties at SearchRank, David is editor in chief at Infographic Journal, a blog featuring some today's best infographics and data visualizations.

Content Marketing

The Reign of Email

If you are of the of the opinion that email is dead or dying, think again!. Not only was email the most popular online activity...

David Wallace
10/25/2013
1.4K Reads
1 min read

Facebook

Why Every Business Should Use Facebook

The majority of businesses have some kind of presence on Facebook but how many are really utilizing the social media giant for its full potential?...

David Wallace
9/27/2013
5.2K Reads
1 min read

Local Search

Infographic: Local Search Ranking Factors 2013

The local search ranking algorithm can seem like a mystery at times. There are so many factors that are involved leaving many local marketers to...

David Wallace
8/30/2013
11K Reads
1 min read

Social Media

How Social Media is Changing the World

It shouldn’t be any big surprise that social media is a huge part of our daily lives. It has certainly changed the way we communicate...

David Wallace
7/26/2013
5.7K Reads
1 min read

Content Marketing

How To Create the Perfect Post on Social Platforms

Posting on social media sites such as Facebook, Google + and others isn’t rocket science. Or is it? Could there be a method to the...

David Wallace
6/21/2013
3.6K Reads
1 min read

The Pinterest Effect: From Pin to Purchase

Did you know that from 2011 – 2012, unique visitors on Pinterest grew a whopping 286% from 700,000 to over 20 million? In fact, a...

David Wallace
6/7/2013
2.5K Reads
1 min read

Facebook

How Facebook Graph Search Affects User Privacy

As Facebook Graph Search is being rolled out to it user base, it’s important to be aware of the “searchable” content you post. Public information...

David Wallace
5/10/2013
2.3K Reads
1 min read

Digital Advertising

Advertising: A Brief History

In the following infographic, Ocean Media presents several key events in history that help define advertising, and lead it to where it is today. Various...

David Wallace
4/19/2013
6.0K Reads
1 min read

Facebook

Can Facebook Graph Make You Money?

Facebook’s latest innovation – Graph Search, went live in January. Currently it covers four basic searches but it is expected to expand over the coming...

David Wallace
3/22/2013
1.5K Reads
1 min read

Social Media

Is Social Media Bad For Your Phone

No doubt many of you reading this use social media sites such as Facebook, Twitter, Instagram, Pinterest and others on a daily, if not hourly...

David Wallace
3/15/2013
1.2K Reads
1 min read

SEO

The Evolution of Modern Marketing Automation

From radio, to television, to the Internet and smart phones, savvy marketers have found ways over time to be creative in order to reach potential...

David Wallace
2/22/2013
3.0K Reads
1 min read

Digital Experience

The Ultimate Guide to Monitoring Your Online Reputation

Monitoring online reputation for businesses, brand names, and even persons is a necessary evil in today’s world of consumer generated content via blogs, social media...

David Wallace
2/8/2013
2.9K Reads
2 min read

Paid Search

Super Bowl Ads: Are They Really Worthwhile?

The cost of everything seems to be on the increase these days, with Superbowl ads being no exception. Sure if you are like me, Superbowl...

David Wallace
2/1/2013
677 Reads
1 min read

SEO

SEO Top Trumps: Know Who To Follow

With the vast amount of SEO content available on the Internet, how do you know what is valuable, what is relevant, who is knowledgeable, and...

David Wallace
1/18/2013
2.7K Reads
1 min read

Facebook

Increase Facebook Interaction Wall Post Cheat Sheet

With many Facebook marketing campaigns, while content is king, success is oftentimes dependent on the details of the execution itself. Besides knowing what kind of...

David Wallace
12/28/2012
13K Reads
1 min read

Social Media

Social Stereotypes: You Are What You Share

Remember the good ol’ days of high school where there were particular “groups” of people? In my school, the majority of people were either jocks,...

David Wallace
11/23/2012
3.8K Reads
1 min read

Content Marketing

How to Effectively Build Your Brand Online

Typically, when we thing of “brands,” the thought of McDonalds, Ford, Bing, Amazon and the like come to mind. They are called big brands. Companies...

David Wallace
11/16/2012
6.3K Reads
1 min read

Mobile Search

Mobile Has Changed Us: The Couch Potato is Extinct

Back in August of this year, Real officially launched their RealPlayer app for Android . As part of the development process for the video application,...

David Wallace
10/26/2012
1.5K Reads
1 min read

SEO

Pubcon Presentation: Proactive Link Building Tactics

In the session at Pubcon Las Vegas 2012, I spoke about link building, essentially revealing what works and what does not in a post-penguin world....

David Wallace
10/23/2012
2.1K Reads
4 min read

Careers & Education

The Convergence of Social & Search

In this session at PubCon Las Vegas, I speak about how one can impact their overall search visibility utilizing social media. The two are becoming...

David Wallace
10/19/2012
1.8K Reads
4 min read

SEO

The Barcode Turns 60 Years Old

I can’t remember a world in which we did not have barcodes and I’ve been around for awhile! And yet, I haven’t been around quite...

David Wallace
10/5/2012
1.1K Reads
1 min read

SEO

Outbound Marketing: There’s No School Like the Old School

If you’re like many marketers, you’ve no doubt heard all about the latest trends regarding “new school” inbound content marketing. Inbound marketing is based on...

David Wallace
10/3/2012
757 Reads
1 min read

Twitter

Tweet Chat Checklist for Business

The Whole Brain Group has put together a handy “Tweet Chat Checklist for Businesses” in infographic style which should provide you all the basic information...