About

David Wallace, co-founder and CEO of SearchRank, is a recognized expert in the industry of search and social media marketing. Since 1997, David has been involved in developing successful search engine and social media marketing campaigns for large and small businesses. In additions to his duties at SearchRank, David is editor in chief at Infographic Journal, a blog featuring some today's best infographics and data visualizations.

Latest Posts

The Reign of Email
Email Marketing

The Reign of Email

If you are of the of the opinion that email is dead or dying, think again!. Not only was email the most popular online activity of 2012, it also generated higher click-through and conversion rates as well as good ROI than all other channels. This trend is only going to continue as 56% of marketers plan to increase their email marketing budgets during 2013, which makes email the leading source of marketing investments.

Why Every Business Should Use Facebook
Facebook

Why Every Business Should Use Facebook

The majority of businesses have some kind of presence on Facebook but how many are really utilizing the social media giant for its full potential? Probably a lot less than you think. For those who are missing out, I have to imagine that they fail to understand the benefits that Facebook marketing can bring to their businesses. In the following infographic, GroSocial looks at some key Facebook numbers that clearly show why businesses marketing efforts and Facebook should be closely connected.

How Social Media is Changing the World
Social Media

How Social Media is Changing the World

It shouldn’t be any big surprise that social media is a huge part of our daily lives. It has certainly changed the way we communicate with those around us, how we get news that is important to us and even how we learn. The popularity of social medias has no doubt had a major impact on our culture and how many view the world.

How To Create the Perfect Post on Social Platforms
Content Marketing 101

How To Create the Perfect Post on Social Platforms

Posting on social media sites such as Facebook, Google + and others isn’t rocket science. Or is it? Could there be a method to the madness of posting and publishing content with so many social options available? There is if you want results! There is the dilemma of what type of content works best, how to properly format posts, whether to use images or not and if so, what kind of images to use, focusing energies on the most productive times of any given day and so much more.

The Pinterest Effect: From Pin to Purchase
Pinterest

The Pinterest Effect: From Pin to Purchase

Did you know that from 2011 – 2012, unique visitors on Pinterest grew a whopping 286% from 700,000 to over 20 million? In fact, a recent Pew study has shown that 15% of Internet users are now on Pinterest, making it the third most-popular social media site in the United States. Pinterest is now even making a localized effort in the United Kingdom. Some say that it is disrupting the social media landscape but is it influencing online purchase behavior as well?

Advertising: A Brief History
Digital Advertising

Advertising: A Brief History

In the following infographic, Ocean Media presents several key events in history that help define advertising, and lead it to where it is today. Various countries are represented as they developed new methods to get information across to their audiences and helped pave the way for more development in the advertising, and promotional realm. Also featured is what future possibilities might be for the next generation of advertising.

Is Social Media Bad For Your Phone
Social Media

Is Social Media Bad For Your Phone

No doubt many of you reading this use social media sites such as Facebook, Twitter, Instagram, Pinterest and others on a daily, if not hourly basis. However, have you ever stopped for a minute to think about the negative impacts that this kind of social media usage has on both our phones and mobile devices, not too mention our lives?

The Evolution of Modern Marketing Automation
SEO

The Evolution of Modern Marketing Automation

From radio, to television, to the Internet and smart phones, savvy marketers have found ways over time to be creative in order to reach potential buyers through all the noise. Many continue to struggle with the ever-expanding network of engagement, but marketing automation technology has provided a way for marketers to spread their word across an continually increasing variety of channels.

The Ultimate Guide to Monitoring Your Online Reputation
Online Reputation Management

The Ultimate Guide to Monitoring Your Online Reputation

Monitoring online reputation for businesses, brand names, and even persons is a necessary evil in today’s world of consumer generated content via blogs, social media and review sites. It’s not just the search results that one has to worry about anymore but blogs, Twitter, Facebook, Yelp and the list goes on. One negative review can bring a small business to its knees. Monitoring what is being said about your company, its products and services and even its people, can be quite overwhelming to say the least.

Super Bowl Ads: Are They Really Worthwhile?
Paid Search

Super Bowl Ads: Are They Really Worthwhile?

The cost of everything seems to be on the increase these days, with Superbowl ads being no exception. Sure if you are like me, Superbowl ads are one of the main highlights of the game but with a 30 second spot going for over $4 million dollars, one has to ask themselves is it really worth it? The short answer is “yes for some while no for others.”

R.I.P. – Top 10 Failed Social Media Sites
Social Media

R.I.P. – Top 10 Failed Social Media Sites

As you read this, more than likely Facebook, Twitter and even LinkedIn are as common to you as the Internet itself. However, many have already forgotten the large social media players of the past that have utterly failed. It doesn’t seem that long ago when names like MySpace, Friendster, and even Digg were all the rage. These monster social media sites had their “time in the spotlight” but now they are long forgotten, slowly dying or even worse, drifting along with little to no growth.

SEO Top Trumps: Know Who To Follow
SEO 101

SEO Top Trumps: Know Who To Follow

With the vast amount of SEO content available on the Internet, how do you know what is valuable, what is relevant, who is knowledgeable, and ultimately in learning from others, who to follow? Let’s face facts: there is a lot of information out there and sadly, some of it is not good. That’s why it is vitally important to make sure you are listening to those who know their stuff, those who have years of experience, those who have been in the trenches.

Holiday Shopping Trends Every Marketer Needs To Know [infographic]
SEO

Holiday Shopping Trends Every Marketer Needs To Know [infographic]

While the holidays are typically a time where we slow down, relax a bit, and spend more time with family and friends, it is also a time when consumers are looking for great deals in their gift buying. Long before the masses hit the malls and online stores, smart marketers have their eyes on the shopping trends of the season that will determine the direction of their marketing efforts.