If you are of the of the opinion that email is dead or dying, think again!. Not only was email the most popular online activity of 2012, it also generated higher click-through and conversion rates as well as good ROI than all other channels. This trend is only going to continue as 56% of marketers plan to increase their email marketing budgets during 2013, which makes email the leading source of marketing investments.
The majority of businesses have some kind of presence on Facebook but how many are really utilizing the social media giant for its full potential? Probably a lot less than you think. For those who are missing out, I have to imagine that they fail to understand the benefits that Facebook marketing can bring to their businesses. In the following infographic, GroSocial looks at some key Facebook numbers that clearly show why businesses marketing efforts and Facebook should be closely connected.
The local search ranking algorithm can seem like a mystery at times. There are so many factors that […]
It shouldn’t be any big surprise that social media is a huge part of our daily lives. It has certainly changed the way we communicate with those around us, how we get news that is important to us and even how we learn. The popularity of social medias has no doubt had a major impact on our culture and how many view the world.
Posting on social media sites such as Facebook, Google + and others isn’t rocket science. Or is it? Could there be a method to the madness of posting and publishing content with so many social options available? There is if you want results! There is the dilemma of what type of content works best, how to properly format posts, whether to use images or not and if so, what kind of images to use, focusing energies on the most productive times of any given day and so much more.
Did you know that from 2011 – 2012, unique visitors on Pinterest grew a whopping 286% from 700,000 to over 20 million? In fact, a recent Pew study has shown that 15% of Internet users are now on Pinterest, making it the third most-popular social media site in the United States. Pinterest is now even making a localized effort in the United Kingdom. Some say that it is disrupting the social media landscape but is it influencing online purchase behavior as well?
As Facebook Graph Search is being rolled out to it user base, it’s important to be aware of […]
In the following infographic, Ocean Media presents several key events in history that help define advertising, and lead it to where it is today. Various countries are represented as they developed new methods to get information across to their audiences and helped pave the way for more development in the advertising, and promotional realm. Also featured is what future possibilities might be for the next generation of advertising.
Facebook’s latest innovation – Graph Search, went live in January. Currently it covers four basic searches but it […]
No doubt many of you reading this use social media sites such as Facebook, Twitter, Instagram, Pinterest and others on a daily, if not hourly basis. However, have you ever stopped for a minute to think about the negative impacts that this kind of social media usage has on both our phones and mobile devices, not too mention our lives?
From radio, to television, to the Internet and smart phones, savvy marketers have found ways over time to be creative in order to reach potential buyers through all the noise. Many continue to struggle with the ever-expanding network of engagement, but marketing automation technology has provided a way for marketers to spread their word across an continually increasing variety of channels.
Monitoring online reputation for businesses, brand names, and even persons is a necessary evil in today’s world of consumer generated content via blogs, social media and review sites. It’s not just the search results that one has to worry about anymore but blogs, Twitter, Facebook, Yelp and the list goes on. One negative review can bring a small business to its knees. Monitoring what is being said about your company, its products and services and even its people, can be quite overwhelming to say the least.
The cost of everything seems to be on the increase these days, with Superbowl ads being no exception. Sure if you are like me, Superbowl ads are one of the main highlights of the game but with a 30 second spot going for over $4 million dollars, one has to ask themselves is it really worth it? The short answer is “yes for some while no for others.”
As you read this, more than likely Facebook, Twitter and even LinkedIn are as common to you as the Internet itself. However, many have already forgotten the large social media players of the past that have utterly failed. It doesn’t seem that long ago when names like MySpace, Friendster, and even Digg were all the rage. These monster social media sites had their “time in the spotlight” but now they are long forgotten, slowly dying or even worse, drifting along with little to no growth.
With the vast amount of SEO content available on the Internet, how do you know what is valuable, what is relevant, who is knowledgeable, and ultimately in learning from others, who to follow? Let’s face facts: there is a lot of information out there and sadly, some of it is not good. That’s why it is vitally important to make sure you are listening to those who know their stuff, those who have years of experience, those who have been in the trenches.
With many Facebook marketing campaigns, while content is king, success is oftentimes dependent on the details of the […]
We love our clients! This indeed is a true statement for without clients, there can be no success […]
While the holidays are typically a time where we slow down, relax a bit, and spend more time with family and friends, it is also a time when consumers are looking for great deals in their gift buying. Long before the masses hit the malls and online stores, smart marketers have their eyes on the shopping trends of the season that will determine the direction of their marketing efforts.
Remember the good ol’ days of high school where there were particular “groups” of people? In my school, […]
Typically, when we thing of “brands,” the thought of McDonalds, Ford, Bing, Amazon and the like come to […]