How to Effectively Build Your Brand Online

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Typically, when we thing of “brands,” the thought of McDonalds, Ford, Bing, Amazon and the like come to mind. They are called big brands. Companies like these spend millions upon millions of dollars building, promoting, and maintaining their brands. This is common knowledge.

What about the small business? How can small businesses effectively build their brands online in the midst of these gigantic companies that seem to have bottomless adverting dollars to spend? Is there any hope on the horizon and if there is, where do they start? How about the Internet!

In the following infographic, originally published by, discover some very valuable tips on building your brand online. They include tips like “custom tailoring your message,” “standing out in the marketplace,” “utilizing social media,” and so much more. It’s not going to be a walk in the park but it is certainly obtainable and should be the goal of any small business.

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How To Effectively Build Your Brand Online

David Wallace
David Wallace, co-founder and CEO of SearchRank, is a recognized expert in the industry of search and social media marketing. Since 1997, David has been involved in developing successful search engine and social media marketing campaigns for large and small businesses. In additions to his duties at SearchRank, David is editor in chief at Infographic Journal, a blog featuring some today's best infographics and data visualizations.
David Wallace

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  • Peter G. Goral


    It’s unfortunate that on what would ordinarily be considered an informative piece of writing , that four words into the introduction there sits an in your face typo.

    I’ll be honest with you, based on the associated subject matter, I would have expected much better.

    For me, it ruined the entire read.

    I know that you know this, but your “brand” is dependant on getting the message right and even slight oversights such as these adjust credibility .

  • Eric Scism

    I think consistent messaging is great advice. Too often you see mixed messages from email newsletters and social media. I know I’ve done it myself, and I’m a one man shop. I think you have to stay consisten and use the same verbiage everywhere to really get your USP across to your customers.