If you are of the of the opinion that email is dead or dying, think again!. Not only was email the most popular online activity of 2012, it also generated higher click-through and conversion rates as well as good ROI than all other channels. This trend is only going to continue as 56% of marketers plan to increase their email marketing budgets during 2013, which makes email the leading source of marketing investments.
“What about the whole mobile movement?” you might ask. That only seems to be fueling the popularity of email, now that people can send and receive email whenever and wherever they want.
If you weren’t convinced about how awesome email was before, the following infographic by the folks at Litmus may sway you. After looking through the infographic, let us know your thoughts in the comments – that is whether you agree or suggest other facets of marketing and customer care that you feel are better performers.
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