Pinterestingly Enough: Interesting Pinterest Stats

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Who hasn’t heard about Pinterest? At 10.4 million users, it is the fastest growing social media site in history. Many of those users are recent additions, as the site is experiencing  a whopping 400% month-over-month growth. One of the questions asked by many is, “Is Pinterest good for my business?” In other words, should businesses jump on board?

There have been many stories of businesses doubling revenue after joining Pinterest. I have personally seen Pinterest become the 5th largest referral site of traffic for one particular e-commerce site,  just behind Google, their affiliate program, and their newsletter. That’s pretty outstanding results, considering they’ve only been there for a few months!

With these kinds of success stories out there, should your business be on Pinterest? Before you answer that question, check out the following infographic that was published by Buzz Referrals. Then you can decide if your business is a fit. The infographic provides some interesting Pinterest user demographics, a comparison of how Pinterest fares against other social media sites, and even some tips on what works best when utilizing Pinterest for business.

Pinterestingly Enough

David Wallace
David Wallace, co-founder and CEO of SearchRank, is a recognized expert in the industry of search and social media marketing. Since 1997, David has been... Read Full Bio
David Wallace

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  • Interesting stats!

  • Fernando Harshaw

    My experience with pinterest:

    I’ve used pinterest to optimize my site’s ranking and the outcome was awesome, it jumped from #112 to #5 within 3 weeks.

    I found that the seller named “pinterest”, which ranked first when you search “pinterest” at Fiverr, has produced the best results on my websites. The seller pins my site with 75 different people, not sure how he did this, but it has improve my SERP’s ranking. I’ve tried 5 other sellers who offer pinterest gigs on Fiverr but they can’t improve my site’s ranking. I don’t know why.

    3 benefits of pinterest for seo:
    – Google loves social media signal.
    – Each pin is considered as 3 inbound links.
    – Links and images from pinterest are dofollow!

  • Another place for Social Addiction! 🙂

  • If your business works with home owners Interest is a great way to get more business.

  • I’ve noticed more and more businesses using Pinterst and not just the bigger companies. A lot of people are seeing the value in it.

  • I frequent Pinterest mostly because of DIY and house interior pins.

  • Very interesting for Pinterest Stats.

  • Good job pulling all that info together! Pinterest is a bit of a black hole right now as far as metrics go.

  • Thanks for the clear, concise overview about Pinterest’s growth…would have been good to see just how many users Pinterest now has as most of the stats are from Q1 2012 and how the demographic is shaping up with regards to similarities or differences to the USA.

  • My Pins do not show up in Pinterest search.
    I have uploaded around 24 pins but none of my pins show up in Pinterest search result. If i google the same keywords it shows my pinterest page but when i search it on Pinterest it dosent show me my pins. I have been working hard on it but nothing has worked out as of now. I really want to fix this issue urgently. Please help me out.

  • Very interesting stats. As with the high activity in repins, I see a lot of post sharing in Facebook which is analogous to Pinterest repinning. I do wonder how much SEO benefit do I get from the Pinterest no-follow links.

  • I jus tstarted using PinInterest and I’m amazed at the traffic I’ve been able to pull in since. I really do think this is the next step in not only marketing but online opt ins overall. Great social media site!