Sensible Social Media Checklist for Businesses v2.0 [Infographic]

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Once in a while, I come across a company that has yet to embrace social media. They get the same scolding that companies who did not have a Web presence 10 years ago received, which is, “Better evolve and get with the program or lose to the competition!” Even many who ARE using social media to one degree or another, do not have a consistent strategy that will enable them to get the most out of their social networks.

Common excuses are, “I don’t have time,” “I don’t know what to say,” or even “None of our customers are using social media.” However, given the fact that many people do use social media on a day-to-day basis, not too mention that search engines such as Google now factor social signals (social media users referencing your brand or products) heavily in their ranking algorithms, the excuses may be valid, but at the same time they will hinder the growth of any business.

To make things a bit easier for companies looking to get on the social media bandwagon, the folks over at The Whole Brain Group have put together the second edition of their handy social media checklist, which helps businesses take a sensible approach to setting goals on the most popular social media networks, including Facebook, Twitter, Google+, LinkedIn, YouTube, and even the newcomer, Pinterest.

So what are you waiting for? As you will see below, engaging your audience through social media is not all that difficult. Click on the infographic itself to access a larger downloadable version so you may use as an actual checklist.

Sensible Social Media Checklist for Businesses v2.0

David Wallace
David Wallace, co-founder and CEO of SearchRank, is a recognized expert in the industry of search and social media marketing. Since 1997, David has been involved in developing successful search engine and social media marketing campaigns for large and small businesses. In additions to his duties at SearchRank, David is editor in chief at Infographic Journal, a blog featuring some today's best infographics and data visualizations.
David Wallace

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  • Chris Hughbanks

    I noticed that you didn’t include flicker. I know it’s not the biggest photo sharing site, but it does help in getting product shots included into google.

  • David Wallace

    I believe they are simply focusing on some of the largest social media sites at the moment. Tumblr could have been added to the list as well but only for more image-driven content IMO.

  • Marisa Smith (@wholebrainprez)

    Thanks for posting our Infographic, David! You’re correct that we could include Flickr & Tumblr, but since a lot of business owners are already overwhelmed by social media, we didn’t want to freak them out by including 20 networks ūüôā We’ve got some other social media worksheets planned to help people develop strategies that will guide their use of the checklist – keep an eye on our site for more!

    – Marisa Smith (Owner of The Whole Brain Group)

  • Casey Dennison

    I love it. I still dont use social media, myself, other than for personal use. This has shown me what to do, or how to start.

  • Ben

    Informative with great pics cudos!

  • Anil Valvi

    Thank you for sharing informative graphics. Thumbs up. I missed myspace

  • Joe Wells

    Great information. I don’t really use social media personally or in business. (besides having a Facebook account) But I’m reading more and more about how important it can be for businesses. Your tips on how to effectively use them are a real help. So I think I’m going to have to take a serious look at sites like twitter and pinterest and see how I can incorporate them into my business.

  • Marisa Smith (@wholebrainprez)

    This infographic was such a huge hit (thanks in large part to its appearance here on the Search Engine Journal!!) that we decided to create a Sensible Blogging Checklist for Businesses too! You can find it over on our blog –

    Thanks again for sharing our first one!