Is AdWords Express Hurting Your Small Business?
I love AdWords. I recommend it for many businesses. It’s a powerful tool, and can be very profitable. In the right situation, if an expert is...
How To Get More SEO and AdWords Clients in 2011
How do you get more clients? I went freelance just about a year ago (for the second time in my career), and though it’s been...
Facebook Marketing: No Search Intent? No Problem
I was surprised to see an SEO expert recently post one about how Facebook’s lack of search intent (a la Google keywords) is why it...
Likeonomics: How Facebook Is Changing Online Business
Likeonomics (n.): The study of how affinities and passions affect the production, distribution, and consumption of goods and services. The Keyword Made The Web What...
iDumb: Why You Should Stop Giving Away iPads on Twitter and Facebook
The following conversation is happening in at least 25 offices right now: Executive: “We need more fans and followers!” Social Media Person: “Ok, let’s run...
How PR People Are Destroying Social Media
This is by definition a controversial post and a bit of a rant. So I want to be clear what I’m saying, and who towards...
Facebook Marketing ROI: 3 Case Studies
If you’ve been in Social Media for the last three to four years, you’re well acquainted with the controversy and skepticism surrounding Social Media ROI:...
Twitter Killer? Why Your Business Should Make a Facebook Group
Facebook launched their newer version of Facebook Groups back in October 2010. But it wasn’t until the last couple months of being personally involved in...
How to Get Facebook Fans: The Easy Way and The Hard Way
Have you ever found an easy and superior way to do something, then watched in bafflement as people insist on doing it the hard way?...
SMS Marketing Conversions From Facebook and Twitter
Although text message marketing isn’t my specialty, I’ve been hearing some impressive results. I had an opportunity to interview with Justin Rockwell of OIR Interactive...
How To Monetize The Twitter/Facebook Bubble Before It Bursts
I had an interesting discussion with Jeremy Koch of Pertnear (the guy responsible for 88,000 fans, in 4 weeks, at half price) to try to...
How a Fortune 1,000 Company Got 88,000 Facebook Fans in 4 Weeks, and Only Paid For Half of Them
Facebook Ads, I Think I Love You My major focus the last three months has been Facebook advertising. I’ve been trying to figure out how...
How to Get Facebook Fans: 5 Facebook Fan-Acquisition Strategies
These are the only five ways to get Facebook fans. If you have another way, it’s wrong. Just kidding. These 5 fan-getting techniques are part...
Pay Per Fan: What Big Brands Are Paying For Facebook Fans
Although it may sound weird or repulsive to some purists, brands have been buying fans on a cost per fan basis for months (some for...
Why More of Your Employees Should Be On Twitter, Facebook and LinkedIn
Why aren’t more companies leveraging the power of social networking? Here are the obstacles: They don’t understand the benefits They are afraid to empower employees...
Beware The Local Search Glass Ceiling
When I drive, I get to thinking. And then I usually record what I’m thinking in a way other people can benefit from. So I...
Tweet With Your FACE: Why Big Brands Need Social Brand Ambassadors
This is something Zappos has done for years that really needs to catch on more than it has, because: The rewards for corporations are huge,...
Pay Per Face: 52 Facebook Advertising Tips & Best Practices
Facebook Ads Are Interesting… and Profitable Combine AdWords’ copywriting and analytics with image-oriented linkbait, and you’ve got Facebook ads. And it’s a new system to...
5 Simple Steps to Viral Video Results
Let’s start off funny. The following are NOT the 5 steps to viral video results: Sit around drinking and talking about funny video ideas. List...
The 5 Fools You Meet In Social Media
I’ve been very busy, up to my knees in Social Media lately. In addition to regular client work and developing my Social Media teaching materials,...
Why Facebook Marketing Slaps Twitter Marketing In the Face
And beats its pants off. [Sorry we were just brainstorming linkbait titles about John Daly’s pants.] I was asked to speak about “Capitalizing on the...
10 Deadly Online Marketing Mistakes
I love authoritative titles… These are the most horrendous 10 online mistakes you can make. Ever. And they’ll probably ruin your entire business. I created...
Why Buzz Beats Twitter, Facebook, and Friendfeed
UPDATE 10/06/2010: In retrospect, I was completely wrong. It had to happen sooner or later. Read the rest at your own risk. —————– Buzz is...
7 Tips for Local SEO and PPC Success
I count my lucky stars that my fortunes don’t rely on SEO and PPC alone. I’m happy to be part of a couple of agencies...
Local PPC: Google AdWords GeoAttribution Is Inaccurate
We discovered in 2009 that AdWords inaccurately attributes the geolocation of your AdWords visitors. I previously wrote a blog post about AdWords geotargeting’s inadequacies in...
New Research On AdWords Broad-Session-Based Match Type Results
Google not too long ago added another sort of broad match called “session-based”. This is the AdWords side of personalized search results. What happens is: searchers...
SEOmoz 2009 SEO Tips & Tricks Seminar Kicks Off
Is the most exciting thing that happened at SEOmoz’s 2009 advanced seminar that Rand almost fell off the stage on the first morning despite his...
Your AdWords ROI Is Better Than You Think
If you understand the AdWords conversion tracking cookie, you know you can’t report a monthly AdWords ROI accurately until 30 days after the month ends....
How Many PPC Ads Should You Test?
There are many essential ways to improve your AdWords account’s performance, but one of my favorites is ad testing. When I review people’s existing AdWords...
Quality Score Surprise! #1 Ad Position Doesn’t Improve QS
What I love about being an Advanced Experienced AdWords Expert as I have been for years now (and I am using the word LOVE sarcastically...