About

Brian is author of The Like Economy: How Businesses Make Money With Facebook and Facebook Marketing: Leveraging Facebook's Features For Your Marketing Campaigns, How to Get More Fans on Facebook, and LinkedIn For Business: How Advertisers, Marketers and Salespeople get Leads, Sales and Profits from LinkedIn

Brian has 12 years experience as a freelance consultant and digital marketing agency director. His hands-on business experience, cutting edge insights, background in improv and stand up comedy culminate in a keynote speaker, and social media trainer who leaves every audience not only entertained, but armed with powerful strategies and tactics.

SEO

Is AdWords Express Hurting Your Small Business?

I love AdWords. I recommend it for many businesses. It’s a powerful tool, and can be very profitable. In the right...

Brian Carter
3/26/2012
22K Reads
201 shares

SEO·Social Media

How To Get More SEO and AdWords Clients in 2011

How do you get more clients? I went freelance just about a year ago (for the second time in my...

Brian Carter
7/6/2011
4.0K Reads
82 shares

Facebook

Facebook Marketing: No Search Intent? No Problem

I was surprised to see an SEO expert recently post one about how Facebook’s lack of search intent (a la...

Brian Carter
6/2/2011
1.2K Reads
125 shares

SEO·Social Media

Likeonomics: How Facebook Is Changing Online Business

Likeonomics (n.): The study of how affinities and passions affect the production, distribution, and consumption of goods and services. The...

Brian Carter
5/19/2011
1.3K Reads
191 shares

Social Media·Facebook

iDumb: Why You Should Stop Giving Away iPads on Twitter and Facebook

The following conversation is happening in at least 25 offices right now: Executive: “We need more fans and followers!” Social...

Brian Carter
5/2/2011
1.8K Reads
170 shares

Social Media·Facebook

How PR People Are Destroying Social Media

This is by definition a controversial post and a bit of a rant. So I want to be clear what...

Brian Carter
4/5/2011
9.2K Reads
977 shares

Social Media·Facebook

Facebook Marketing ROI: 3 Case Studies

If you’ve been in Social Media for the last three to four years, you’re well acquainted with the controversy and...

Brian Carter
3/2/2011
15K Reads
383 shares

Social Media·Facebook

Twitter Killer? Why Your Business Should Make a Facebook Group

Facebook launched their newer version of Facebook Groups back in October 2010. But it wasn’t until the last couple months...

Brian Carter
1/25/2011
2.4K Reads
127 shares

Digital Advertising·Facebook

How to Get Facebook Fans: The Easy Way and The Hard Way

Have you ever found an easy and superior way to do something, then watched in bafflement as people insist on...

Brian Carter
1/13/2011
25K Reads
232 shares

Mobile Search·Social Media

SMS Marketing Conversions From Facebook and Twitter

Although text message marketing isn’t my specialty, I’ve been hearing some impressive results. I had an opportunity to interview with...

Brian Carter
1/4/2011
2.2K Reads
95 shares

Social Media·Facebook

Facebook Advertising vs. Google AdWords

Do You Really Have To Build A Fan Base? Not sure about building a fan base on Facebook? Facebook advertising...

Brian Carter
11/2/2010
22K Reads
116 shares

Facebook·Twitter

How To Monetize The Twitter/Facebook Bubble Before It Bursts

I had an interesting discussion with Jeremy Koch of Pertnear (the guy responsible for 88,000 fans, in 4 weeks, at...

Brian Carter
10/6/2010
9.6K Reads
30 shares

Social Media·Digital Advertising

How a Fortune 1,000 Company Got 88,000 Facebook Fans in 4 Weeks, and Only Paid For Half of Them

Facebook Ads, I Think I Love You My major focus the last three months has been Facebook advertising. I’ve been...

Brian Carter
9/23/2010
9.4K Reads
27 shares

Social Media·Facebook

How to Get Facebook Fans: 5 Facebook Fan-Acquisition Strategies

These are the only five ways to get Facebook fans. If you have another way, it’s wrong. Just kidding. These...

Brian Carter
9/9/2010
25K Reads
77 shares

Social Media·Facebook

Pay Per Fan: What Big Brands Are Paying For Facebook Fans

Although it may sound weird or repulsive to some purists, brands have been buying fans on a cost per fan...

Brian Carter
8/31/2010
12K Reads
91 shares

Social Media·Twitter

Why More of Your Employees Should Be On Twitter, Facebook and LinkedIn

Why aren’t more companies leveraging the power of social networking? Here are the obstacles: They don’t understand the benefits They...

Brian Carter
8/17/2010
2.8K Reads
28 shares

Local Search·SEO

Beware The Local Search Glass Ceiling

When I drive, I get to thinking. And then I usually record what I’m thinking in a way other people...

Brian Carter
8/5/2010
882 Reads

Social Media·Twitter

Tweet With Your FACE: Why Big Brands Need Social Brand Ambassadors

This is something Zappos has done for years that really needs to catch on more than it has, because: The...

Brian Carter
7/15/2010
2.2K Reads

Facebook

Pay Per Face: 52 Facebook Advertising Tips & Best Practices

Facebook Ads Are Interesting… and Profitable Combine AdWords’ copywriting and analytics with image-oriented linkbait, and you’ve got Facebook ads. And...

Brian Carter
6/23/2010
20K Reads

Social Media

5 Simple Steps to Viral Video Results

Let’s start off funny. The following are NOT the 5 steps to viral video results: Sit around drinking and talking...

Brian Carter
6/10/2010
3.4K Reads

Your Guide to Picking the Right KPIs for Content

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