About

Brian is author of The Like Economy: How Businesses Make Money With Facebook and Facebook Marketing: Leveraging Facebook's Features For Your Marketing Campaigns, How to Get More Fans on Facebook, and LinkedIn For Business: How Advertisers, Marketers and Salespeople get Leads, Sales and Profits from LinkedIn

Brian has 12 years experience as a freelance consultant and digital marketing agency director. His hands-on business experience, cutting edge insights, background in improv and stand up comedy culminate in a keynote speaker, and social media trainer who leaves every audience not only entertained, but armed with powerful strategies and tactics.

SEO

Is AdWords Express Hurting Your Small Business?

I love AdWords. I recommend it for many businesses. It’s a powerful tool, and can be very profitable. In the right situation, if an expert is...

Brian Carter
3/26/2012
22K Reads
4 min read

SEO·Social Media

How To Get More SEO and AdWords Clients in 2011

How do you get more clients? I went freelance just about a year ago (for the second time in my career), and though it’s been...

Brian Carter
7/6/2011
4.0K Reads
9 min read

Facebook

Facebook Marketing: No Search Intent? No Problem

I was surprised to see an SEO expert recently post one about how Facebook’s lack of search intent (a la Google keywords) is why it...

Brian Carter
6/2/2011
1.2K Reads
4 min read

SEO·Social Media

Likeonomics: How Facebook Is Changing Online Business

Likeonomics (n.): The study of how affinities and passions affect the production, distribution, and consumption of goods and services. The Keyword Made The Web What...

Brian Carter
5/19/2011
1.3K Reads
2 min read

Social Media·Facebook

iDumb: Why You Should Stop Giving Away iPads on Twitter and Facebook

The following conversation is happening in at least 25 offices right now: Executive: “We need more fans and followers!” Social Media Person: “Ok, let’s run...

Brian Carter
5/2/2011
1.8K Reads
3 min read

Social Media·Facebook

How PR People Are Destroying Social Media

This is by definition a controversial post and a bit of a rant. So I want to be clear what I’m saying, and who towards...

Brian Carter
4/5/2011
9.2K Reads
7 min read

Social Media·Facebook

Facebook Marketing ROI: 3 Case Studies

If you’ve been in Social Media for the last three to four years, you’re well acquainted with the controversy and skepticism surrounding Social Media ROI:...

Brian Carter
3/2/2011
15K Reads
3 min read

Social Media·Facebook

Twitter Killer? Why Your Business Should Make a Facebook Group

Facebook launched their newer version of Facebook Groups back in October 2010. But it wasn’t until the last couple months of being personally involved in...

Brian Carter
1/25/2011
2.4K Reads
6 min read

Digital Advertising·Facebook

How to Get Facebook Fans: The Easy Way and The Hard Way

Have you ever found an easy and superior way to do something, then watched in bafflement as people insist on doing it the hard way?...

Brian Carter
1/13/2011
25K Reads
7 min read

Mobile Search·Social Media

SMS Marketing Conversions From Facebook and Twitter

Although text message marketing isn’t my specialty, I’ve been hearing some impressive results. I had an opportunity to interview with Justin Rockwell of OIR Interactive...

Brian Carter
1/4/2011
2.3K Reads
7 min read

Facebook·Twitter

How To Monetize The Twitter/Facebook Bubble Before It Bursts

I had an interesting discussion with Jeremy Koch of Pertnear (the guy responsible for 88,000 fans, in 4 weeks, at half price) to try to...

Brian Carter
10/6/2010
9.6K Reads
6 min read

Social Media·Digital Advertising

How a Fortune 1,000 Company Got 88,000 Facebook Fans in 4 Weeks, and Only Paid For Half of Them

Facebook Ads, I Think I Love You My major focus the last three months has been Facebook advertising. I’ve been trying to figure out how...

Brian Carter
9/23/2010
9.4K Reads
6 min read

Social Media·Facebook

How to Get Facebook Fans: 5 Facebook Fan-Acquisition Strategies

These are the only five ways to get Facebook fans. If you have another way, it’s wrong. Just kidding. These 5 fan-getting techniques are part...

Brian Carter
9/9/2010
26K Reads
6 min read

Social Media·Facebook

Pay Per Fan: What Big Brands Are Paying For Facebook Fans

Although it may sound weird or repulsive to some purists, brands have been buying fans on a cost per fan basis for months (some for...

Brian Carter
8/31/2010
12K Reads
3 min read

Social Media·Twitter

Why More of Your Employees Should Be On Twitter, Facebook and LinkedIn

Why aren’t more companies leveraging the power of social networking? Here are the obstacles: They don’t understand the benefits They are afraid to empower employees...

Brian Carter
8/17/2010
2.8K Reads
2 min read

Local Search·SEO

Beware The Local Search Glass Ceiling

When I drive, I get to thinking. And then I usually record what I’m thinking in a way other people can benefit from. So I...

Brian Carter
8/5/2010
882 Reads
3 min read

Social Media·Twitter

Tweet With Your FACE: Why Big Brands Need Social Brand Ambassadors

This is something Zappos has done for years that really needs to catch on more than it has, because: The rewards for corporations are huge,...

Brian Carter
7/15/2010
2.2K Reads
5 min read

Facebook

Pay Per Face: 52 Facebook Advertising Tips & Best Practices

Facebook Ads Are Interesting… and Profitable Combine AdWords’ copywriting and analytics with image-oriented linkbait, and you’ve got Facebook ads. And it’s a new system to...