Is AdWords Express Hurting Your Small Business?
I love AdWords. I recommend it for many businesses. It’s a powerful tool, and can be very profitable. In the right […]
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How To Get More SEO and AdWords Clients in 2011
How do you get more clients? I went freelance just about a year ago (for the second time in my […]
Facebook Marketing: No Search Intent? No Problem
I was surprised to see an SEO expert recently post one about how Facebook’s lack of search intent (a la […]
Likeonomics: How Facebook Is Changing Online Business
Likeonomics (n.): The study of how affinities and passions affect the production, distribution, and consumption of goods and services. The […]
iDumb: Why You Should Stop Giving Away iPads on Twitter and Facebook
The following conversation is happening in at least 25 offices right now: Executive: “We need more fans and followers!” Social […]
How PR People Are Destroying Social Media
This is by definition a controversial post and a bit of a rant. So I want to be clear what […]
Facebook Marketing ROI: 3 Case Studies
If you’ve been in Social Media for the last three to four years, you’re well acquainted with the controversy and […]
Twitter Killer? Why Your Business Should Make a Facebook Group
Facebook launched their newer version of Facebook Groups back in October 2010. But it wasn’t until the last couple months […]
How to Get Facebook Fans: The Easy Way and The Hard Way
Have you ever found an easy and superior way to do something, then watched in bafflement as people insist on […]
SMS Marketing Conversions From Facebook and Twitter
Although text message marketing isn’t my specialty, I’ve been hearing some impressive results. I had an opportunity to interview with […]
Facebook Advertising vs. Google AdWords
Do You Really Have To Build A Fan Base? Not sure about building a fan base on Facebook? Facebook advertising […]
How To Monetize The Twitter/Facebook Bubble Before It Bursts
I had an interesting discussion with Jeremy Koch of Pertnear (the guy responsible for 88,000 fans, in 4 weeks, at […]
How a Fortune 1,000 Company Got 88,000 Facebook Fans in 4 Weeks, and Only Paid For Half of Them
Facebook Ads, I Think I Love You My major focus the last three months has been Facebook advertising. I’ve been […]
How to Get Facebook Fans: 5 Facebook Fan-Acquisition Strategies
These are the only five ways to get Facebook fans. If you have another way, it’s wrong. Just kidding. These […]
Pay Per Fan: What Big Brands Are Paying For Facebook Fans
Although it may sound weird or repulsive to some purists, brands have been buying fans on a cost per fan […]
Why More of Your Employees Should Be On Twitter, Facebook and LinkedIn
Why aren’t more companies leveraging the power of social networking? Here are the obstacles: They don’t understand the benefits They […]
Beware The Local Search Glass Ceiling
When I drive, I get to thinking. And then I usually record what I’m thinking in a way other people […]
Tweet With Your FACE: Why Big Brands Need Social Brand Ambassadors
This is something Zappos has done for years that really needs to catch on more than it has, because: The […]
Pay Per Face: 52 Facebook Advertising Tips & Best Practices
Facebook Ads Are Interesting… and Profitable Combine AdWords’ copywriting and analytics with image-oriented linkbait, and you’ve got Facebook ads. And […]
5 Simple Steps to Viral Video Results
Let’s start off funny. The following are NOT the 5 steps to viral video results: Sit around drinking and talking […]