Brian Carter

Brian Carter


The Carter Group

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Brian is author of The Like Economy: How Businesses Make Money With Facebook and Facebook Marketing: Leveraging Facebook’s Features For Your Marketing Campaigns, How to Get More Fans on Facebook, and LinkedIn For Business: How Advertisers, Marketers and Salespeople get Leads, Sales and Profits from LinkedIn

Brian has 12 years experience as a freelance consultant and digital marketing agency director. His hands-on business experience, cutting edge insights, background in improv and stand up comedy culminate in a keynote speaker, and social media trainer who leaves every audience not only entertained, but armed with powerful strategies and tactics.


I feel kinda stupid. Either I didn’t read the AdWords Help on Ad Serving settings closely enough (again), or AdWords made something super non-intuitive (AGAIN)....

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Many of our PPC clients (and from what I hear from other pros and agencies, many of their clients) at some point start to believe they...

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It’s exciting to have a client with a virtually unlimited budget. But every effort has its unique obstacles, and limited impression share is a big...

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Why did I write this? I don’t know why. Because I write jokes… and I’m in internet marketing. I thought it would be fun to...

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One of my main job functions is recommending online marketing strategy for specific client situations. Over the last five years, I’ve looked at a lot...

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One subtle aspect of pay per click optimization you have to get right (if you want your changes to have positive effects) is date ranges....

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Advertising dollars are moving from traditional to online. The recession is accelerating this shift. Advertisers want to spend smarter. As more companies use enterprise-level analytics...

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For some reason, internet marketing is full of TLA’s – Three Letter Acronyms. And TLA is my favorite TLA. What The Heck is a KPI?...

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