Facebook to Begin Showing Less Text Posts From Business Pages

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In an announcement made today on the Facebook Newsroom blog, an update to the News Feed algorithm is being rolled out that will result in less text posts being shown from business Pages, and more text posts being shown from friends.

Facebook details the reasoning behind this algorithm update saying they ran some tests that show users are more likely to post their own text updates when they see more of their friends doing so. The same was not true when users are shown more text updates from business pages.

Through testing, we have found that when people see more text status updates on Facebook they write more status updates themselves. In fact, in our initial test when we showed more status updates from friends it led to on average 9 million more status updates written each day… Over time, we noticed that this effect wasn’t true for text status updates from Pages.

Facebook wants to show users more of the content they want to see, so they are going to start treating test posts from Pages and friends differently. Facebook also let Page managers know they can expect to see a decrease in distribution of text status updates, but may see an increase in distribution for other types of updates.

When it comes to sharing links in posts, Facebook says the best way to do so after this update is through a link-share, like in the example below. Facebook says these types of link posts tend to generate more engagement:

Last month Facebook made an update to the News Feed algorithm to show users more links. According to what we’ve learned from Facebook over the past month or two, it would appear link-share posts are the most ideal for generating the widest distribution and most engagement from users.

Matt Southern
Matt Southern is the lead news writer at Search Engine Journal. His passion for helping people in all aspects of online marketing flows through in... Read Full Bio
Matt Southern
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  • Change is always coming. If you put all of your eggs in the “Facebook” Basket all other decline. I like to think of this as an opportunity to level the playing field a bit. This should discourage fake likes and what not and replace with real organic content that people want to read. That will equal more engagement.

    Bring The Change!!!

  • The purpose of content is to build relationship through engagement. It must be short and appealing.

  • I’ve got mixed feelings about this. As a Facebook user I’m glad to see that Facebook is trying to show us content that we want to see, and not what marketers want us to see. But as a content creator who does a lot of marketing, I want users to see the content I create on my page! What I think is that this will encourage companies to be better and engage more, in a good way.
    Facebook should be focussing on users first, marketers 2nd (although not forget about them completely of course), otherwise everyone will migrate to snapchat or G+!

  • Definitely.. we have to follow the trend,
    there is nothing fixed in social media…
    there is always something new in social media world..
    thanks for sharing this..!!