Google On What’s Next In AI Search + 5 Local Marketing Strategy Fixes
Google’s AI now compares options, makes decisions, and books appointments with zero visits to your website.
- How do you make sure Google’s new features work for every location in Gemini and AI Overviews?
- Which signals does AI read to pick you over a competitor?
- Where does your booking calendar plug into AI?
Make sure every location is ready across all of Google’s AI updates.
Google’s AI search features reach billions of people every month, and 68% of brands are missing from AI recommendations altogether.
Fix The Local Signals AI Reads And Get Locations Recommended, Chosen, And Booked
You’ll leave with a read on what AI says about your locations today, a first look at where Google Search is heading, and the 5 fixes that close the gap.
You’ll learn:
- What AI says about your locations today, and how your brand’s answers compare against competitors in the same market.
- The changes Google is bringing to AI Search, with Google’s own view of the shift to personalized and multimodal search and what it may change for local discovery.
- All 5 local marketing strategy fixes, matched to Google’s AI changes, so your data, content, and review signals carry a customer from AI answer to booked appointment.
Join us as Caroline Dissaux, Business Development Lead for Search & Gemini at Google, and Bonnie White, Strategic Partnerships Manager at Adecco supporting Google on Google Business Profile partnerships, walk through what comes next in Google Search and its AI innovations. Krystal Taing, VP of Solutions at Uberall, covers the local marketing strategy fixes that respond to those changes.
Register now for a data-backed session on what Google’s AI innovations change for local discovery, and the 5 fixes that get your locations recommended, chosen, and booked.
If you can’t make it live, we’ll send you the recording so you can watch on your schedule.
Speakers
Bonnie White
Strategic Partnerships Manager at Adecco, supporting Google on Google Business Profile partnerships
Caroline Dissaux
Business Development Lead for Search & Gemini at Google
Krystal Taing
VP of Solutions at UberallHost