Get the latest news and updates on the world’s largest social network, plus actionable advice and ideas for optimizing for Facebook’s news feed and using Facebook Ads.
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Facebook Ads vs Instagram Ads: 6 Key Considerations For Budgeting
Where should you allocate your social ads budget, to Facebook or Instagram? Learn how to make a decision that aligns with your goals.
Facebook Shutting Down Facial Recognition
Facebook announced it is shutting down it’s facial recognition technology company-wide within weeks
Facebook Launches Marketing Analytics Certificate Program
Facebook is adding to its library of certificate programs with the launch of the six-course Marketing Analytics Professional Certification.
Did Facebook Change Its Name? Yes, It’s Now “Meta”
What started in a college dorm is set to transcend the physical world, as a new direction for Facebook begins with an unexpected name change.
Facebook Ads Updates: Conversions API Gateway & AEM for iOS14 Users
See what’s new in Facebook Ads updates designed to help advertisers with measurement issues from the tracking prompt fallout.
Facebook Has New Communication Tools For Businesses
Facebook is rolling out a series of updates targeted at small businesses, including audio & video calls in Messenger, live audio rooms, and more.
Facebook Explains October 4 Outage
Facebook explains, and CEO Mark Zuckerberg apologizes for, an outage that took services offline for six hours on Monday, October 4.
Facebook, WhatsApp, Instagram Down in “Epic” Configuration Error Outage
Facebook, WhatsApp and Instagram suffer DNS related outage described as “epic” and a “nightmare.” This is what happened
How Facebook Messenger Generates Cost-effective, Trackable Leads
It’s the perfect time to build, test, and perfect your lead generation tactics using Facebook’s native tools. Here’s how.
How to Get Your Facebook Page or Account Verified
Get that checkmark! Facebook verification gives your presence credibility and generates trust. Learn how to get your Facebook Page or profile verified.
Facebook Has New Ways to Generate Leads & Connect With Customers
Facebook is rolling out new free and paid business tools designed to help businesses find new customers and connect with them in more ways.
Facebook & Instagram Topics to Watch For Q2 2021
A new report lists the top six trending topics across Instagram and Facebook in the second quarter of 2021, based on year over year data.
Facebook Creates New Ways For SMBs to Access Funding
To help diverse businesses and address cash flow needs, Facebook is introducing ways to access funding and get connected with business resources and networking groups.
New Verification Guidelines For Facebook And Instagram Accounts
Brands and well-known personalities looking to verify their account on Facebook and Instagram will now have to operate within the social giant’s updated application process.
How to Successfully Promote Your Facebook Page Everywhere
Are you trying to boost your brand-new Facebook page and feeling stuck? Here’s a list of the best ways to grow your Facebook page following.
Facebook Messenger Turns 10, Adds 4 New Features
As Facebook Messenger turns 10 years old, it’s adding four new features to enhance communication with friends, family, and colleagues.
Facebook’s First-Ever Report On Most Viewed Content
Facebook published a report which offers a first-ever look at what content gets the most views in peoples’ news feeds.
Facebook’s 11 Tips For Better Video Ads
Facebook shares 11 tips for creating better video ads, which are based on the latest research into what’s working right now.
Facebook Ads Invests in Privacy Research With Goal of Improving Tracking
Facebook is working with academic institutions, global organizations & developers to improve options for privacy-first tracking. Learn more!
Facebook Ads Announces Updates to Targeting Minors, Instagram Shop Ads, & More
Facebook is updating the way that minors can be targeted, testing ad placements, and releasing a new tool for advertisers. Learn more!
Facebook Video Tips: 15 Ideas for More Engagement
You have a minimal amount of time to grab someone’s attention. Here are some methods that can result in more engagement for your Facebook videos.
Facebook iOS 14 Update Aftermath: 4 Issues & What To Do About Them
The Facebook iOS 14 update has transformed ad campaigns. See 4 key issues advertisers are experiencing and what can be done about each one.
12 Facebook Ads Features Every Marketer Should Know
Facebook Ads offers many tools and features that marketers should know about. Learn about 12 that can help elevate your campaigns.
14 Facebook Remarketing Strategies to Test
Companies can always find ways to re-engage their prospects through remarketing. Here are 14 ways you can leverage Facebook to do this.
Facebook Groups Can Designate Subject Matter Experts
In an update to Facebook Groups, administrators can now assign knowledgeable members the role of subject matter expert.
10 Tips for Facebook Ad Creative
Get inspired and create your most engaging, compelling Facebook Ads creative yet with these expert tips and real-world examples.
5 Reasons Your Facebook Ads Aren’t Converting & How to Improve Them
Facebook advertising is one of the best tools available but even experienced digital marketers can run into these challenging issues in their campaigns.
Facebook Announces Bulletin – New Monetization Platform for Writers
Bulletin.com by Facebook offers websites for writers to engage with and monetize their readers, leveraging Facebook to increase their reach
How to Set the Budget for Your Facebook Ad
Learn how to optimize your Facebook Ads campaign budget, with tips on both Daily Budget and Lifetime Budget from a social PPC expert.
4 Powerful Facebook Ads Targeting Options
Are you making the most of Facebook’s powerful ad targeting options? See if you can up your social PPC game with these tips.