Searchmetrics’ CMO Talks Enterprise Volatility, SEO Careers & CWVs
Lillian Haase, CMO at Searchmetrics, talks pressing concerns for enterprise SEO and shares what her organization looks for in new SEO talent.
Are Local Citations (NAP) A Google Ranking Factor?
Local citations might appear in directories, on social networking or review sites, or on all kinds of other websites. But are they a ranking factor?
Just Getting Started In SEO? Experts Share 5 Helpful Tips
SEO can provide an exciting, rewarding career. Here are a few tips from experienced SEO pros to help you get started.
Are Outbound Links A Google Search Ranking Factor?
Many believe outbound links aren’t a ranking factor at all and have no SEO benefit to the linking party (the source). Are they right?
Remote Workers Share Their Best Productivity Tips For WFH & Travel
How can you maximize your productivity while working from home or traveling? These tips on remote work gear and mindset can help.
Major Google Algorithm Updates You Need To Know For 2022 Planning
Learn about the most impactful Google updates from this past year and plan for SEO success in 2022 with helpful resources.
Are HTML Lists A Google Ranking Factor?
Can you use HTML lists, ordered or unordered, to rank higher in Google Search results? See what SEO experts had to say.
Catastrophic Log4j Security Fail Threatens Enterprise Systems & Web Apps Worldwide
The vulnerability, listed as CVE-2021-44228 in Apache Log4j Security Vulnerabilities, enables remote attackers to take control of an affected system.
Are HTML Heading Tags (H2-H6) A Google Ranking Factor?
Will adding H2 to H6 subheadings and using specific keywords in them help your content rank higher in Google Search?
Are H1 Tags A Google Ranking Factor?
You’ll find all kinds of opinions online about the value of H1 tags for SEO. How much do they matter?
Are .gov Links a Google Ranking Factor?
Are .gov links any more valuable for SEO than other types of links? Some would like you to think they are, so let’s see.
Deepcrawl’s CEO Talks SEO Opportunities, Growth & Planning For 2022
In this exclusive interview, Craig Dunham, CEO of Deepcrawl, discusses surprises in the search space, what e-commerce retailers can do to maximize visibility and more.
Are Google’s Search Quality Evaluator Guidelines A Ranking Factor?
Are the contents of Google’s Search Quality Evaluator Guidelines part of its organic search ranking algorithm? Let’s see.
Is Your Usage Of Google Ads An Organic Search Ranking Factor?
Do Google’s organic search ranking algorithms treat your content differently if you’re paying for Google Ads? Let’s look at the evidence.
What’s The Best Local SEO Content Strategy For Targeting 100+ Areas?
Should you create a separate article for each city, district, neighborhood, and service for 100+ local business locations and how would you structure the site?
First Link Priority: Is It A Google Ranking Factor?
When two links on a single page both link to a page on your website, does Google value one more than the other?
Are .edu Links A Google Search Ranking Factor?
Some believe that .edu links are more valuable than other links for SEO. Are they right?
E-A-T: Is It A Ranking Factor In Google Search?
Does Google use E-A-T (expertise, authoritativeness, and trust) as part of its Search ranking algorithm? See what the experts had to say.
Domain Age: Is It A Google Ranking Factor?
When Google is ranking search results, does the algorithm take your domain age into consideration? See what the experts say.
Expert Social Media Marketing Predictions For 2022
Social media marketing experts to share their best predictions as to where marketers should focus your attention for 2022.
The Disavow Tool: Is It a Google Ranking Factor?
Can you influence Google’s search algorithms and rank higher by using the disavow tool on bad or spammy links?
Direct Traffic: Is It A Google Ranking Factor?
Whether Google factors direct traffic into your search rankings has been a hotly debated topic over the years. Where do we land on it?
Content As A Google Ranking Factor: What You Need to Know
Sure, content is King – but is it actually a ranking factor in Google’s search algorithms? See how content impacts your SEO.
Contact Information: Is It A Google Ranking Factor?
Does contact information – or a lack thereof – affect your Google search rankings? See what the experts have to say about it.
News SEO: Popular Topics, Hot Takes & Expert Tips
Top takeaways and expert tips from news SEO experts at The New York Times, USA TODAY, WSJ, Google and more – from NESS 2021.
Is Co-Citation A Google Ranking Factor?
Is co-citation actually used by Google as a factor in its search ranking algorithm? Let’s have a look at why some believe it is.
Facebook Ads Updates: Conversions API Gateway & AEM for iOS14 Users
See what’s new in Facebook Ads updates designed to help advertisers with measurement issues from the tracking prompt fallout.
Shopify & Microsoft Team Up To Help Merchants Reach More Shoppers
Microsoft announced a new Shopify partnership that gives merchants access to its Search Network and Audience Network in the Channel app.
PayPal Offers $45 Billion For Social Photo Sharing Network Pinterest
Pinterest has caught the eye of financial technology giant PayPal, to the extent that a $45 billion offer is reportedly on the table.
Google For Creators Is Here To Help Publishers Get Found & Make Money
The new Google for Creators offers digital marketers and online publishers educational resources to help develop content strategy, monetize content, and build their web presence.