Is Co-Citation A Google Ranking Factor?
Is co-citation actually used by Google as a factor in its search ranking algorithm? Let’s have a look at why some believe it is.
Facebook Ads Updates: Conversions API Gateway & AEM for iOS14 Users
See what’s new in Facebook Ads updates designed to help advertisers with measurement issues from the tracking prompt fallout.
Shopify & Microsoft Team Up To Help Merchants Reach More Shoppers
Microsoft announced a new Shopify partnership that gives merchants access to its Search Network and Audience Network in the Channel app.
PayPal Offers $45 Billion For Social Photo Sharing Network Pinterest
Pinterest has caught the eye of financial technology giant PayPal, to the extent that a $45 billion offer is reportedly on the table.
Google For Creators Is Here To Help Publishers Get Found & Make Money
The new Google for Creators offers digital marketers and online publishers educational resources to help develop content strategy, monetize content, and build their web presence.
Tracking Update Could Net Apple Billions In Search Ads Revenue
Apple’s Search Ads revenue and market share ballooned since IDFA died with the iOS14 rollout. Competitors and analysts have questions.
Automatic Clarity Integration Coming to Microsoft Advertising Accounts
Microsoft Clarity features are now available in Microsoft Advertising to pilot project participants and are coming for all users in November.
Click-Through Rate (CTR): Is It a Google Ranking Factor?
Can click-through rate (CTR) impact your website’s performance as a direct ranking factor? Let’s see what the evidence says.
Click Depth: Is It a Google Ranking Factor?
What is click depth and can it help you rank higher in Google search results? Learn why some think it’s a ranking factor here.
Are Chrome Bookmarks a Google Ranking Factor?
Is Google using the number of times a site is bookmarked in Chrome as a ranking factor? Read about it here.
13 Essential Online Writing Tools to Help Improve Your Content
Improve the quality of your writing, produce more successful content, and learn to manage your time with these online writing tool recommendations.
The Great Big List of 50+ Google Easter Eggs & How to Access Them
Google Easter Eggs are fun, hidden, often gamified surprises found in Search and other Google products. Here’s how to find & activate them.
How to Get SEO Clients: 7 Top Tips
“How do I get SEO clients with a monthly retainer?” This Ask An SEO column offers 7 tips on finding high-value agency clients.
Women in SEO: How to Know Your Worth, Negotiate Raises & More
15 women in SEO share tips on knowing your value as digital marketing and SEO professionals, getting paid fairly, and defending the title you’ve earned.
Facebook, Microsoft & Google Ads Compared
How do sentiment, landing page quality, and increasing ad spend impact PPC performance? Cambridge University compares Facebook, Microsoft & Google Ads.
17 SEO & Digital Marketing Expert Tips from SEJ eSummit 2021
Get inspired and up your digital marketing game with these expert SEO, PPC, content, and work-life balance tips heard at SEJ eSummit.
10 Ways Content Marketers & SEO Pros Can Boost Client Lifetime Value Right Now
Providing value-add services can help you create more wins for clients and increase your customer lifetime value. Here are 10 options to consider.
10 Ways to Monetize Your Content
If your goal is to somehow carve out a living, consider monetizing your content. Here are 10 content monetization options to choose from.
13 Ways Businesses Can Use SEO & Marketing to Combat Coronavirus Impact
This is the time to tackle all those potentially impactful SEO and marketing tasks you’ve had on your back burner.
How to Create a Content Strategy for Ecommerce Sites
Here are the three key factors to consider when creating an ecommerce content strategy.
10 Ways to Get Multiple Organic Page 1 Google Rankings
Here are 10 ways you can get more Page 1 – including Position 1 or Position Zero – results in Google.
How to Use Supplemental Content to Get More Mileage from Big Content
Learn how to use supplemental content to support big content pieces and see examples of it in practice.