An expert in all things digital marketing-related, Brian has been writing about SEO, social media, integrated campaigns and PPC for most of the 21st century. A personal believer in the Oxford comma who abstains from it in his professional life, he specializes in journalism and advertising copywriting.
Effective customer journey maps can help you enhance touchpoints and streamline the buyer’s journey. Here’s what you need to know.
Google Doodles have been entertaining web searchers for a quarter century. Here’s a look back at some of the memorable ones.
Getty Images sues Stability AI for allegedly copying over 12 million photos, captions, and metadata without permission.
From developing a strategy to building a list to tracking results, this guide covers everything you need to know to start marketing via email.
Lead generation is a marketing process of capturing potential consumers who show interest in your product or service.
Avoid blowing through your budget and use the world’s most popular social media platform for your brand with this complete guide.
TikTok confirms employees can manually boost videos’ reach by using a “heating” button, bypassing the algorithm intended to drive the TikTok experience.
Automation and AI promise to revolutionize the way many people work, but don’t worry – you’re still going to be needed for a long time.
Target your audience at every stage of the marketing funnel consistently. Here’s how to develop a content marketing strategy (with free templates!)
Supplementing your content strategy with a content plan is essential for marketing success. Here’s a downloadable template to help you create one.
AI continues to show great potential for revolutionizing search engine optimization. Here are ways SEO pros are using ChatGPT now.
Here are some of the biggest trendsetters on social media from around the globe.
Developing an effective social media marketing strategy can be tricky – particularly as platforms evolve and popularity waxes and wanes.
Instagram is a powerful social media channel with considerable marketing potential to grow an audience and reach your customers.
We’ve done all the work to create a marketing calendar template for you. And best of all, it’s free.
This guide to Snapchat marketing, is an overview of an often misunderstood channel for marketers and how to start using it effectively.
Learn how to create the type of content that social media audiences will want to share with their connections.
Let’s take a look at 17 types of marketing content and learn how you can use them to make a bigger splash with your marketing.
Meta implemented a number of new programs and features designed to improve safety and security on its platforms in 2022.
Google Analytics 4 (GA4) is rolling out built-in functionality that allows users to generate landing reports.
When it comes to reaching new audiences, heating up cold leads or staying top of mind with existing customers, there’s nothing quite like email marketing.
Social media icons are a great way to boost your follower numbers and connect with your audience. Use them without worrying about legal issues.
YouTube is adding new shopping features to its short-form video platform that will now allow users to make purchases as they scroll through their feed.
Google agrees to pay $391.5 million in a settlement with 40 states over a lawsuit involving the search engine company’s user location tracking.
Let’s look at some elements of your website that affect crawling and indexing and discuss ways you can optimize your site for them.
Google has a wide range of tools businesses of any size can use to boost productivity, maximize marketing spend and drive more sales.
YouTube Shorts are now available in a television-optimized format for connected TVs.
Substack has launched a discussion feature that will allow authors to communicate with their audiences directly via mobile app.
Hangouts, which has been Google’s primary messaging services since 2013 has been ended. Users have until January 1 to migrate data.
Advances in artificial intelligence (AI) now allow people to interact and hold conversations with loved ones from beyond the grave.