Lead Generation: How To Get Started
Lead generation is a marketing process of capturing potential consumers who show interest in your product or service.
About
An expert in all things digital marketing-related, Brian has been writing about SEO, social media, integrated campaigns and PPC for most of the 21st century. A personal believer in the Oxford comma who abstains from it in his professional life, he specializes in journalism and advertising copywriting.
Articles
How To Create A Customer Journey Map
Effective customer journey maps can help you enhance touchpoints and streamline the buyer’s journey. Here’s what you need to know.
55 Google Doodle Moments To Celebrate 25 Years
Google Doodles have been entertaining web searchers for a quarter century. Here’s a look back at some of the memorable ones.
Getty Images Sues Stability AI For Copyright Infringement
Getty Images sues Stability AI for allegedly copying over 12 million photos, captions, and metadata without permission.
Email Marketing: An In-Depth Guide
From developing a strategy to building a list to tracking results, this guide covers everything you need to know to start marketing via email.
Facebook Marketing: An In-Depth Guide For Beginners
Avoid blowing through your budget and use the world’s most popular social media platform for your brand with this complete guide.
TikTok Staff Can Decide What Goes Viral
TikTok confirms employees can manually boost videos’ reach by using a “heating” button, bypassing the algorithm intended to drive the TikTok experience.
Will ChatGPT Take Your Job?
Automation and AI promise to revolutionize the way many people work, but don’t worry – you’re still going to be needed for a long time.
Downloadable Content Strategy Template And How To Use It
Target your audience at every stage of the marketing funnel consistently. Here’s how to develop a content marketing strategy (with free templates!)
Free Content Plan Template To Adapt To Your Needs
Supplementing your content strategy with a content plan is essential for marketing success. Here’s a downloadable template to help you create one.
6 Ways SEO Pros Are Using ChatGPT Right Now
AI continues to show great potential for revolutionizing search engine optimization. Here are ways SEO pros are using ChatGPT now.
The Top 100 Social Media Influencers Worldwide
Here are some of the biggest trendsetters on social media from around the globe.
Instagram Marketing: An In-Depth Guide
Instagram is a powerful social media channel with considerable marketing potential to grow an audience and reach your customers.
Snapchat Marketing: An In-Depth Guide
This guide to Snapchat marketing, is an overview of an often misunderstood channel for marketers and how to start using it effectively.
9 Examples of Highly Shareable Content
Learn how to create the type of content that social media audiences will want to share with their connections.
17 Types Of Content Marketing You Can Use
Let’s take a look at 17 types of marketing content and learn how you can use them to make a bigger splash with your marketing.
Meta Focused On Safety, Security in 2022
Meta implemented a number of new programs and features designed to improve safety and security on its platforms in 2022.
Google Analytics 4 Rolling Out Built-In Landing Page Report
Google Analytics 4 (GA4) is rolling out built-in functionality that allows users to generate landing reports.
Email Marketing For Small Businesses: A Guide To Getting Started
When it comes to reaching new audiences, heating up cold leads or staying top of mind with existing customers, there’s nothing quite like email marketing.
Social Media Logos: How To Use & Where To Download Them
Social media icons are a great way to boost your follower numbers and connect with your audience. Use them without worrying about legal issues.
YouTube Testing In-App Shopping In Shorts
YouTube is adding new shopping features to its short-form video platform that will now allow users to make purchases as they scroll through their feed.
Google Settles Location-Tracking Case For $391.5 Million
Google agrees to pay $391.5 million in a settlement with 40 states over a lawsuit involving the search engine company’s user location tracking.
10 Steps To Boost Your Site’s Crawlability And Indexability
Let’s look at some elements of your website that affect crawling and indexing and discuss ways you can optimize your site for them.
The 40 Best Google Tools For Productivity And Marketing
Google has a wide range of tools businesses of any size can use to boost productivity, maximize marketing spend and drive more sales.
YouTube Shorts Now Available On TV
YouTube Shorts are now available in a television-optimized format for connected TVs.
Substack Sets Its Sights On Twitter With New Chat Feature
Substack has launched a discussion feature that will allow authors to communicate with their audiences directly via mobile app.
Google Pulls The Plug On Hangouts
Hangouts, which has been Google’s primary messaging services since 2013 has been ended. Users have until January 1 to migrate data.
AI Allows You To Talk With Virtual Versions Of Deceased Loved Ones
Advances in artificial intelligence (AI) now allow people to interact and hold conversations with loved ones from beyond the grave.
Backlinks: What They Are And How To Get Them
Sometimes called incoming links or inbound links, backlinks are the bread and butter of search engine optimization. Find out how to get them.
TikTok Update Will Restrict Live Streaming To Adult Hosts
In a move intended to improve community trust and safety, TikTok is updating its livestreaming functionality to restrict hosting to users aged 18 or over.