DuckDuckGo, Ecosia, Qwant Pen Open Letter On Fair Choice
In response to the Digital Services Act, Google rivals present 10 principles for fair choice in search engines and effective switching.
About
An expert in all things digital marketing-related, Brian has been writing about SEO, social media, integrated campaigns and PPC for most of the 21st century. A personal believer in the Oxford comma who abstains from it in his professional life, he specializes in journalism and advertising copywriting.
Articles
How To Use Google’s Structured Data Markup Helper
Here’s how you can leverage Google’s structured data markup helper to help attract website visitors.
Googlebot Crawls & Indexes First 15 MB HTML Content
Google has added its practice of crawling only the first 15 MB of a webpage to help documentation.
Shopify Unveils 100+ New Updates & Features
Shopify has released its Summer ’22 Edition, adding more than 100 new features – including NFTs, Twitter shopping, and tap-to-pay on iPhone.
New Updates To Google Page Experience Scoring Revealed At SEODay
At SEODay 2022, Google Search Advocate John Mueller spoke about the impact of page experience on search rankings and changes to how Google scores sites.
TikTok Reveals Platform Strategy At Cannes
TikTok reveals plans to add shopping functionality, tackle safety challenges, and overcome the impact of iOS 14 privacy settings on social media advertising.
Real Estate Link Building: 4 Of The Best Tactics
The real estate market is more competitive than ever. Discover four ways to earn backlinks, improve your website’s visibility, and land more deals.
Meta Reportedly Developing Privacy-Friendly Ad Options
Meta, Facebook’s parent company, is reportedly in the process of developing a new type of ad that will rely on less user data for targeting.
Instagram Update Could Impact Reach For Some Accounts
Instagram is expanding on a feature that filters out ‘sensitive’ content, which has the potential to impact reach for some accounts.
Instagram Releases New Reels Features
Instagram adds new functionality to its short-form video format Reels, providing creators with new ways to engage with audiences.
Reminder: Google Ending Expanded Text Ads This Month
Reminder that on June 30, Google will no longer allow creation and editing of expanded text ads. Here’s what you can do to prepare.
TikTok Brings Account Management To Third-Party Tools
TikTok now allows businesses to manage their accounts with third-party tools such as Hootsuite, Sprinklr, Sprout Social, and others.
California Bill Allows Parents To Sue For Child’s Social Media Addiction
Proposed California law would hold social media companies liable for harmful effects on minors.
LinkedIn Data Reveals What Type of InMail Gets Best Results
A LinkedIn study of InMail, the website’s premium messaging feature, aims to discover which types of messages get the best results.
Google Launches Tool For Practicing Job Interviews
Google’s new Interview Warmup tool uses artificial intelligence to help users practice answering job interview questions in various fields.
TikTok Launches Creator-Crediting Feature
TikTok users will now be able directly tag and credit video creators using a button in the social media app.
Similarweb Acquires SEO & Rank Tracking Company Rank Ranger
The acquisition of Rank Ranger adds search term rank tracking to Similarweb’s keyword analysis capabilities.
LinkedIn Updates Include Improvements To Search Results
Updates to LinkedIn include improvements to content discovery, captions for real-time events, and the ability to share reviews.
Musk’s Twitter Deal “Temporarily on Hold”
Deal to purchase Twitter paused as Tesla CEO Elon Musk seeks more details on estimate that just 5% of accounts are spam and fake users.
Google Sued Over Android In-App Payment Monopoly
Tinder parent company Match Group files suit against Google over restrictive billing policies in the Play Store.
Twitter Clarifies Duplicate Content Policy
Twitter provides additional clarity on how it limits the visibility of duplicate content shared widely across the platform.
LinkedIn Changes How It Ranks Content
Changes to LinkedIn’s feed algorithm aim to provide users with better, more relevant content and spark discussion.
Meta Expands Reels Monetization With Monthly Challenges
As part of its shift toward short-form videos, Facebook-parent Meta is introducing more monetary incentives for content creators to produce Reels.
Meta, Adobe Partner On Free Training Program For Small Businesses
Facebook-parent Meta has partnered with Adobe to create Express Your Brand, a free online training program intended to help small business owners grow online.
Survey Shows In-Office Workers Least Happy
Study shows work-related stress and anxiety on the rise among full-time office workers. Inflexible return-to-office policies are negatively impacting the employee experience.
Twitter Miscounted Users For Three Years
When Twitter announced its quarterly earnings it also reveals it has accidentally been inflating active user numbers since 2019.
Cross-Channel Remarketing Campaigns: A Complete Guide
Cross-channel remarketing helps you connect with your customers in a more impactful way. Here’s how – plus, get helpful tips for your own remarketing success.
Zuckerberg Highlights Meta’s Future
In quarterly earnings call, Meta CEO shares plans to slow the pace of some investments, and discussed progress with Reels and the metaverse.
TikTok Most Downloaded App In Q1 2022
The short-form video sharing app TikTok was the most downloaded app worldwide in first three months of 2022.
Twitter Bans Climate Change Denial Advertising
Twitter announces a sitewide ban on ads denying the scientific consensus around climate change.