Backlinks: What They Are And How To Get Them
Sometimes called incoming links or inbound links, backlinks are the bread and butter of search engine optimization. Find out how to get them.
About
An expert in all things digital marketing-related, Brian has been writing about SEO, social media, integrated campaigns and PPC for most of the 21st century. A personal believer in the Oxford comma who abstains from it in his professional life, he specializes in journalism and advertising copywriting.
Articles
TikTok Update Will Restrict Live Streaming To Adult Hosts
In a move intended to improve community trust and safety, TikTok is updating its livestreaming functionality to restrict hosting to users aged 18 or over.
Google Launching Passkey Support for Android, Chrome
As early adopters, Google Play Services Beta and Chrome Canary members now have access to passkey functionality, allowing for secure password autofill
TikTok Planning On Opening Warehouses In U.S.
More than a dozen recent LinkedIn Jobs postings suggest social media platform TikTok is getting into the warehousing and logistics business.
Google Cloud Rebrands Data Studio As “Looker Studio”
Google has unified all its business intelligence tools under the Looker brand, seeking to allow companies to bring more data into their workflows.
YouTube Launches @username Handles To Help Drive Traffic
YouTube has a new way for users to find and engage with content creators directly by tagging them.
Google Sunsetting Assistant Driving Mode Dashboard
The successor of Android Auto, Google Assistant Driving Mode Dashboard is being shut down, in favor of Driving Mode in Google Maps.
Google Settles Consumer Privacy Lawsuit For $85 Million
The lawsuit filed by the state of Arizona alleged the search engine company collected location data even after users opted out of tracking.
Click Bots and Fake Traffic Cost Online Advertisers $35 Billion
Studies show click bots and fraudulent traffic are widespread, but Google remains slow to react. This problem is more widespread than marketers might assume.
Meta Institutes Hiring Freeze, Budget Cuts, Corporate Restructuring
Social media company Meta is instituting a hiring freeze and warning employees about further restructuring and downsizing. The announcement came from CEO Mark Zuckerberg on...
Google Announces More Personalized Search Results at Search On Event
Google will now show users whether the results of search queries are personalized or not, the search engine giant announced via its blog. In February...
Adobe Buys Figma For $20 Billion
In an announcement timed to coincide with its quarterly earnings report, Adobe reported via press release it was going to buy the online collaborative design...
Google Adds New HTTPS Report to Search Console
Google has announced it will begin rolling out a new HTTPS report in Search Console. The announcement came via Google’s Search Central Blog and indicated...
Web Push Notifications Coming to iOS: What This Means
WebKit’s message alert service Web Push will soon be supported by WebKit for users of Apple devices, according to a tweet from Jen Simmons, a...
Twitter Testing “WhatsApp Share” Button in India
The feature replaces the share button and provides the same functionality–copy the tweet link, share via other platforms, send as direct message, or bookmark it.
YouTube Experimenting With New Features For Analytics Research Tab
Based on the success of YouTube Search Insights, a keyword research feature released last year, the video-sharing platform is experimenting with three new features on...
Yahoo Acquires Source Credibility Algorithms With Latest Acquisition
Yahoo has announced a deal to purchase The Factual, a news rating company that scores media bias and credibility. Yahoo will implement this score to...
Twitter Starts Testing An Edit Button
Twitter is internally testing an edit feature that will allow users to modify tweets for up to 30 minutes after publication.
Twitter’s New Feed Options Look To Help Users Discover More
Twitter is working on new timeline options that will integrate Tweets and other media around specific events or themes.
SEOs – You Can’t Afford To Ignore UX
SEO pros also need to adopt a UX mindset. Learn how both disciplines work together and how SEO professionals can use UX to improve results.
How To See Google Search Results And Rankings For Different Locations
There are several ways you can see how you’re ranking from different locations, each with its own advantages and drawbacks.
Google’s Ad Market Subject Of Upcoming Antitrust Suit. Again.
Google is yet again under fire from for its alleged anticompetitive practices in online advertising. According to Bloomberg, the U.S. Department of Justice could sue...
9 Ways To Sell In China: Tips For Ecommerce Marketers
Online shopping is a massive piece of the Chinese economy. Here are nine things ecommerce companies can consider when breaking into the competitive Chinese market.
Facebook To End Live Shopping on October 1
Starting October 1, 2022, the social media giant will no longer allow retailers to host new or scheduled live shopping events. Instagram will be unaffected.
Substack Alternatives: 11 Newsletter Platforms & How They Work
If you’re looking for more affordable or flexible options for your digital newsletters, look no further than these top 10 alternatives.
Tips For Leveraging The Power Of Voice Search Optimization
Voice search is only going to grow. Harness the power of cutting edge technology and optimize your site for the future with these tips.
Instagram Adds In-Chat Payment Feature
Payments on Instagram allows buyers and sellers to communicate in real-time, request or collect payments, and track orders directly from an Instagram chat.
Top 5 Chinese Search Engines & How They Work
Planning to enter the biggest online market in the world? Discover Chinese search habits and learn about the top 5 Chinese search engines first.
Google Proposes Splitting Ad-Tech Business To Prevent Antitrust Suit
Google proposing splitting advertising divisions into a separate business unit to head off an antitrust lawsuit.
15 Project Management Tools For SEO Professionals
It’s easy to see why so many SEO professionals have turned to project management platforms to help them stay organized and productive.