Here’s How Meta Is Changing Facebook Ads Targeting For 2022
Audience targeting changes are coming to Facebook Ads campaigns starting January 19. Here’s what you need to know.
Facebook Ads vs Instagram Ads: 6 Key Considerations For Budgeting
Where should you allocate your social ads budget, to Facebook or Instagram? Learn how to make a decision that aligns with your goals.
8 TikTok Power Features & Benefits for Digital Marketers
Why should you invest resources and budget into a TikTok strategy? Here are 8 great reasons that might convince you.
10 Ways Ads End Up in Facebook Jail & How to Avoid It
Stay in Facebook’s good graces and keep your ad campaigns on track with these 10 things to work through before launching your next campaign.
Structure Best Practices: How to Create Your Campaigns & Ad Groups
Account structure is a critical element for ensuring paid search success. These best practices will help you set up campaigns and ad groups effectively.
Google Pay Becomes Google Plex to Manage Your Day-To-Day Finances
Google Pay gets an upgrade with Google Plex. Find out what differentiates this from other payment platforms and what new AI-driven features it offers.
22 Gmail Hacks: Turn Your Inbox Into a Productivity Powerhouse
These Gmail features will change the way you manage your inbox and increase your productivity. Learn how to make the most of your Gmail account.
Top 10 Advantages of Facebook Marketing for Your Business
Here are 10 ways Facebook still gives you a marketing advantage at every stage of the sales funnel.
Why It’s Time to Plan Your Digital COVID-19 Recovery & 3 Ways to Do It
Pave your path to a more successful recovery from COVID-19 with these three steps.
4 Ways to Make Your Smart Bidding Smarter
If you want to stay ahead of the competition, consider these four strategies to enhance your automated bidding strategy.
Understanding BERT’s Implications on Paid Search
Don’t forget to also think about what BERT means for your paid search approach. Here’s what you need to know.
Avoid Targeting Pitfalls & Save Budget with 7 Paid Search Best Practices
Learn about the key PPC targeting considerations that can make or break the success of your paid search campaign.
Google Marketing Live Day 1: Everything You Need to Know
Here’s your first look at six new ad formats and new measurement and reporting features, announced at Google Marketing Live.
How to Upgrade Your PPC Reporting Process to Avoid Common Traps
Preparing PPC reports is a necessary evil. Consider these five tips to upgrade your paid search reporting process.
PPC Geotargeting Best Practices Guide
Here are the top benefits of using geotargeting on your PPC campaigns, plus hands-on tips on avoiding common geotargeting pitfalls.
How to Balance Search Ad Best Practices & Machine Learning Innovation
Here’s how you can balance search ad best practices with developments in automation.
6 Strategic Areas to Consider Before Launching an SEM Campaign
Consider these key areas to ensure that everything is in place before launching your PPC campaign.
6 Remarketing Campaign Mistakes You Must Avoid
As you roll out your remarketing campaigns, make sure to go over these six key considerations.
Holistic Search Strategy: 5 Ways to Prioritize Organic & Paid Search
These five considerations for synergy between organic and paid search create the foundation for a holistic search strategy.
Taking Paid Search Global: How to Develop an Effective Strategy
Taking your paid search efforts to a global level? Here’s how you can develop an effective international SEM strategy.
4 Tips to Avoid PPC Forecasting Pitfalls
Here are four tips on how you can avoid common paid search forecasting pitfalls.
5 Ideas to Take Your PPC Audience Strategy to the Next Level
Take your PPC campaigns to the next level with these five strategies for paid search audiences.