Audience targeting changes are coming to Facebook Ads campaigns starting January 19. Here’s what you need to know.
Where should you allocate your social ads budget, to Facebook or Instagram? Learn how to make a decision that aligns with your goals.
Why should you invest resources and budget into a TikTok strategy? Here are 8 great reasons that might convince you.
Stay in Facebook’s good graces and keep your ad campaigns on track with these 10 things to work through before launching your next campaign.
Account structure is a critical element for ensuring paid search success. These best practices will help you set up campaigns and ad groups effectively.
Google Pay gets an upgrade with Google Plex. Find out what differentiates this from other payment platforms and what new AI-driven features it offers.
These Gmail features will change the way you manage your inbox and increase your productivity. Learn how to make the most of your Gmail account.
Here are 10 ways Facebook still gives you a marketing advantage at every stage of the sales funnel.
Pave your path to a more successful recovery from COVID-19 with these three steps.
Learn about the key PPC targeting considerations that can make or break the success of your paid search campaign.
Here’s your first look at six new ad formats and new measurement and reporting features, announced at Google Marketing Live.
Preparing PPC reports is a necessary evil. Consider these five tips to upgrade your paid search reporting process.
Here’s how you can balance search ad best practices with developments in automation.
Consider these key areas to ensure that everything is in place before launching your PPC campaign.
These five considerations for synergy between organic and paid search create the foundation for a holistic search strategy.
Taking your paid search efforts to a global level? Here’s how you can develop an effective international SEM strategy.
Take your PPC campaigns to the next level with these five strategies for paid search audiences.