Understanding BERT’s Implications on Paid Search
Don’t forget to also think about what BERT means for your paid search approach. Here’s what you need to know.
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Avoid Targeting Pitfalls & Save Budget with 7 Paid Search Best Practices
Learn about the key PPC targeting considerations that can make or break the success of your paid search campaign.
Google Marketing Live Day 1: Everything You Need to Know
Here’s your first look at six new ad formats and new measurement and reporting features, announced at Google Marketing Live.
Ad Group Best Practices: How to Create & Structure Your Ad Groups
These best practices will help you set up campaigns and ad groups effectively for a better account structure.
How to Upgrade Your PPC Reporting Process to Avoid Common Traps
Preparing PPC reports is a necessary evil. Consider these five tips to upgrade your paid search reporting process.
PPC Geotargeting Best Practices Guide
Here are the top benefits of using geotargeting on your PPC campaigns, plus hands-on tips on avoiding common geotargeting pitfalls.
How to Balance Search Ad Best Practices & Machine Learning Innovation
Here’s how you can balance search ad best practices with developments in automation.
6 Strategic Areas to Consider Before Launching an SEM Campaign
Consider these key areas to ensure that everything is in place before launching your PPC campaign.
6 Remarketing Campaign Mistakes You Must Avoid
As you roll out your remarketing campaigns, make sure to go over these six key considerations.
Holistic Search Strategy: 5 Ways to Prioritize Organic & Paid Search
These five considerations for synergy between organic and paid search create the foundation for a holistic search strategy.
Taking Paid Search Global: How to Develop an Effective Strategy
Taking your paid search efforts to a global level? Here’s how you can develop an effective international SEM strategy.
4 Tips to Avoid PPC Forecasting Pitfalls
Here are four tips on how you can avoid common paid search forecasting pitfalls.
5 Ideas to Take Your PPC Audience Strategy to the Next Level
Take your PPC campaigns to the next level with these five strategies for paid search audiences.