Get the latest news and updates on the world’s largest social network, plus actionable advice and ideas for optimizing for Facebook’s news feed and using Facebook Ads.
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Amplify Your Facebook Group With These 7 Marketing Ideas
Don’t underestimate the importance of strong communities. Boost your engagement rate with these 7 marketing tactics specific to Facebook groups.
Facebook Home Feed Changes May Improve Reach & Discoverability
Updates to Facebook’s home feed have the potential to improve your content reach and get your brand in front of new audiences.
Facebook To Restructure Main Feed Around Video Content
Facebook plans to turn its main feed into a ‘discovery engine’ for video content, according to an internal memo sent to employees.
Meta Reportedly Developing Privacy-Friendly Ad Options
Meta, Facebook’s parent company, is reportedly in the process of developing a new type of ad that will rely on less user data for targeting.
6 Perfectly Preventable Ways Facebook Ads Tend To Go Wrong
Are your Facebook Ads campaigns in need of a facelift? Make sure you aren’t holding yourself back with these common mistakes.
How To Build A Facebook Ads Dashboard In Google Data Studio
Looking for more robust Facebook Ads reporting? Learn how to build a Google Data Studio dashboard with this step-by-step process.
Facebook Ad Tips For Your Shopify Store’s Paid Social Strategy
Reach a targeted and primed audience ready to purchase. In this guide, we break down how Shopify stores can take advantage of Facebook Ads.
Meta Brings Transparency To Electoral & Political Ads
Meta is making changes to its transparency for ads related to social issues, elections, and politics. Learn how this may impact future advertising efforts.
Facebook’s Most Widely Viewed Links Dominated By Spam
Meta Facebook Transparency Report shows that the most popular content might not be what you think it is.
Meta Lists 6 Culture Codes For Advertisers
Learn how brands can benefit and stay relatable to users through adapting to the current culture codes identified by Facebook parent company Meta.
Here’s What We Learned From TikTok, Meta, Snap & Twitter At IAB NewFronts
Snap, Twitter, Meta, and TikTok all shared interesting updates from the IAB NewFronts digital content showcase. Here’s what you may have missed.
Meta Expands Ad Formats And Tools For Small Businesses
Meta is enhancing its suite of tools for small businesses. The new tools are designed to help with lead generation and customer acquisition.
Meta Expands Reels Monetization With Monthly Challenges
As part of its shift toward short-form videos, Facebook-parent Meta is introducing more monetary incentives for content creators to produce Reels.
Tips For Top-Performing Brand Awareness Campaigns On Facebook Ads
Maximize your brand awareness campaign ROI with these proven tips for setting up and running more effective Facebook Ads.
Meta, Adobe Partner On Free Training Program For Small Businesses
Facebook-parent Meta has partnered with Adobe to create Express Your Brand, a free online training program intended to help small business owners grow online.
Meta Announces Research To Create Human-Level AI
Facebook parent company Meta announced a new research project with the goal of creating human-level AI that processes data like humans
Zuckerberg Highlights Meta’s Future
In quarterly earnings call, Meta CEO shares plans to slow the pace of some investments, and discussed progress with Reels and the metaverse.
Facebook Ads For Beginners: FAQs, How To Set Up & Time-Saving Tips
New to Facebook Ads? Cut your learning curve and improve ROI with 6 steps to get you started and tips to help you succeed.
Facebook Ads: Who’s Best At Earning The Click & How It’s Done
See how top advertisers are combining creativity with data insights to earn more clicks on their Facebook Ads.
Using A Facebook Page vs Profile For Marketing Your Business
Optimizing your Facebook page is becoming more important than ever to make sure you are reaching your target market.
New Ways To Grow & Manage Facebook Groups
Facebook group admins can utilize a new set of features to automatically moderate content, along with new tools to grow their community.
Meta Expands Facebook Reels to More Than 150 Countries
Meta is doubling down on Facebook Reels as a competitor for the hugely popular TikTok by expanding it to more countries and new editing features.
5 Creative Ways To Use The Facebook Ad Library To Your Advantage
While some advertisers view it as a threat, marketers should see the Facebook Ad Library as an opportunity. Here’s how to maximize this free resource.
Monetize Facebook Reels With Overlay Ads
Facebook is expanding its ad monetization platform to Reels content. Learn about the new overlay ad formats available to content creators.
Facebook Ads: When Is Paying For Engagement Worth It?
With organic reach abysmally low, how can you get new eyes on your social content? Check out these tips for paid engagement with Facebook Ads.
Mark Zuckerberg Announces Meta’s New Company Values
In an effort to reshape public image as Facebook transitions to Meta, CEO Mark Zuckerberg announces new company values emphasizing Meta’s vision for the future.
How To Premiere A Video On Facebook Live
Premiering a video on Facebook allows your business to enter the world of livestreaming without the pressure of broadcasting live footage. Here’s how.
Want To Get More Facebook Likes For Free? Here’s How
Do you want to promote your Facebook page to grow your fans for free? Learn more about a feature that helps you do just that.
Facebook Shifts Focus To Short-Form Video After Stock Plunge
Following the greatest single-day stock drop in recorded history, Facebook CEO Mark Zuckerberg intends to shift the company’s focus to growing short-form video.
How To Drive Facebook Leads Via Phone Calls
Maximizing the impact of your Facebook lead generation efforts means giving your audience several options to contact you, phone included. Here’s how.