Get the latest news and updates on the world’s largest social network, plus actionable advice and ideas for optimizing for Facebook’s news feed and using Facebook Ads.
Aggregated event measurement will be an impactful change for many Facebook advertisers. Here’s what you need to know to prepare.
Facebook Ads can be finicky. Here are 8 ways you can optimize your campaigns to drive a better return on ad spend (ROAS).
Global Facebook update will target individuals and groups that break official community standards and impose limits on their reach as well as removal
Facebook is launching three updates aimed at helping creators of video content make more money.
Your competitors’ social advertising strategies provide insight for your own campaigns. Here’s how to use Facebook Ads Library to get a leg up.
Facebook Groups, and online communities in general, are becoming more prevalent in peoples’ lives according to data from a new research study.
The new Account Issues section quietly rolled out during a week where many feel Facebook’s own lack of quality is brazenly showing.
A study on social media as a news source finds 59% of US adults believe the information shared on social platforms is inaccurate.
Recommendations for the days leading up to iOS 14 adoption have been issued by Facebook, along with what to expect in results & measurement.
Leveraging content to boost your lookalike audiences on Facebook can help you get maximum impact from minimum marketing efforts.
Businesses can maximize their marketing efforts by branded Facebook groups. Here’s everything you need to make the most of this feature.
Facebook is making public groups easier to join and discover by surfacing relevant discussions in users’ news feeds.
Facebook Business Suite is a new hub on mobile and desktop where businesses can access tools to manage their presence on Facebook, Instagram, and Messenger.
Facebook Messenger now allows up to 8 users to watch videos together with the new ‘Watch Together’ co-viewing experience.
Advertisers can expect to start seeing their ad volume limits enforced in February of 2021.
Facebook is proactively announcing iOS 14’s impact to app advertisers, and putting mechanisms in place for the future of the placements.