Content Marketing KPIs: Your Guide to Picking the Right KPIs for Content
While content creation is necessary to any business’s marketing strategy, it does not entirely guarantee the best outcomes.
For your content marketing efforts to be successful, you first need to establish your campaign’s goals and track its performance accordingly.
But do you know what kinds of results you should be aiming for to begin with? Are you measuring the right things?
Search Engine Journal’s ebook, Content Marketing KPIs: Your Guide to Picking the Right KPIs for Content, tackles the key performance indicators you should use to measure your content marketing campaign’s performance.
This comprehensive guide will help you know and understand:
- Why KPIs are essential in content marketing.
- The importance of aligning your content marketing goals and metrics.
- How to pick the right KPIs that truly matter to your business.
- And so much more!