AI Overviews Glitch May Hint at Google’s Algorithm
Hallucinations in Google’s AI Overviews offer insights into how the ranking algorithms understand search queries and choose answers
About
I have 25 years hands-on experience in SEO, evolving along with the search engines by keeping up with the latest research, patents and what’s happening in the search results.
Need a consultation? Contact me at roger@martinibuster.com or use the contact form at: Martinibuster.com
I recently presented at Pubcon Vegas in October and March 2024, and over the past 20 years have presented at search conferences across the United States: Pubcon, SMX, Affiliate Summit & SES (Search Engine Strategies) and have served as a Head Judge at the U.S. Search Awards .
Articles
SEOFOMO Survey Shows How Ecommerce SEOs Use AI In 2025
Survey shows increasing integration of AI into ecommerce workflows for wins in conversion optimization, content, and technical SEO
Google Says LLMs.Txt Comparable To Keywords Meta Tag
Google’s John Mueller critiqued the use of LLMs.txt and compared its utility to the useless keyword meta tag
Google Confirms That Structured Data Won’t Make A Site Rank Better
Google’s John Mueller explains that structured data won’t make a site rank better.
OpenAI CEO Sam Altman Confirms Planning Open Source AI Model
Sam Altman confirmed that OpenAI is preparing to release an open source AI model with capabilities close to the most advanced available today
Marketing To AI Agents Is The Future – Research Shows Why
Researchers test AI agents from Anthropic, OpenAI, and Google to learn what makes them interact with advertising and other content
Google Updated Documentation For EEA Structured Data Carousels (Beta)
Google updated the documentation for their structured data carousels (beta) that are available in the EEA
Wix’s New AI Assistant Enables Meaningful Improvements To SEO, Sales And Productivity
Wix’s new AI assistant enables users to improve SEO, streamline how they work, and use tools more intuitively to grow their business.
Google Files New Patent On Personal History-Based Search
Google’s new patent enables users to search their personal history, like web pages or emails, using natural language queries.
WordPress Plugin Extends Yoast SEO
Progress Planner extends Yoast SEO with actionable guidance to further improve website performance
WordPress Contributor Cutbacks Cause Core Development To Stall
WordPress contributor cutbacks are slowing progress on new features and improvements users would otherwise see throughout the year
Google Says Disavow Tool Not Part Of Normal Site Maintenance
Google’s John Mueller affirmed that using the disavow tool is not a normal part of site maintenance
Shopify CEO’s Memo Marks A Pivotal Moment For AI In The Workplace
Shopify CEO’s memo mandating AI for virtually everything marks a pivotal moment in how AI is used by workers and entrepreneurs
Kinsta WordPress Updater Prevents Failed Plugin Updates
Kinsta stops bad WordPress plugin updates from going live by rolling them back automatically when problems are detected.
A Beginner’s Guide To Elementor Editor For WordPress
Elementor helps users design custom websites without coding knowledge using these three basic elements.
Automattic Terminates 16% Of Workforce
Automattic terminates 16% of the workforce on top of the 8% that resigned six months ago
How DoorDash Became Huge Starting With A $10 Domain Name
DoorDash co-founder shares three insights that can be used to build a stronger digital brand and improve search visibility
Google Explains SEO Impact Of Adding New Topics
Google’s Danny Sullivan explained what to expect, from an SEO perspective, when a site starts publishing on a completely new topic
Google On Negative Authorship Signal And Mini-Site Reputation
Google’s Danny Sullivan used the metaphor of a mini-site to illustrate how Google might split the topical site reputation within a site
Data Shows Google AIO Is Citing Deeper Into Websites
Google AIO trends are making it increasingly important to keep older content relevant, fresh, and indexed
Google On Scaled Content: “It’s Going To Be An Issue”
Google’s Danny Sullivan says it doesn’t matter how the content is scaled: “It’s going to be an issue.”
Google Cautions SEOs & Creators About Filler Content
Google’s John Mueller cited the newly updated Quality Rater Guidelines when affirming that filler content is problematic for page quality
Google Confirms You Can’t Add EEAT To Your Web Pages
Google’s John Mueller said that EEAT isn’t something that SEOs can add to websites
Google Says They Launch Thousands Of Updates Every Year
Google’s John Mueller confirmed at Search Central Live NYC that they launch nearly 5,000 updates every year
Google Shares Valuable SEO Takeaway About Quality Raters Guidelines
Google’s John Mueller’s overview of the quality raters and the guidelines they use carries a subtext that’s valuable for SEO
Google Revisits 15% Unseen Queries Statistic In Context Of AI Search
Google’s John Mueller discussed why the ‘15% of queries unseen’ statistic remains the same despite AI search changes
Google Affirms AI Is Not Replacing Search – Search Central Live NYC
Google’s John Mueller said Search is not going away, but acknowledged that AI is changing many things, requiring adjustments
Google’s SEO Tips For Better Rankings – Search Central Live NYC
Google’s Danny Sullivan shared what small independent sites can do to improve their rankings.
Top SEO Shares How To Win In The Era Of Google AI
Jono Alderson proposes a radical rethink of content strategy to compete against AI and win in Google Search
The Top SEO Podcasts For 2025
2025’s top SEO podcasts offer opinions, thought leadership and deep dives into search marketing, analytics, and industry trends.