Machine Learning Spam in Google
Machine learning technologies are being used to copy text, audio and video content to spam Google.
About
I have 25 years hands-on experience in SEO, evolving along with the search engines by keeping up with the latest research, patents and what’s happening in the search results.
I can be contacted at roger@martinibuster.com or use the contact form at: Martinibuster.com
I have presented at many search conferences over the past 20 years across the United States: Pubcon, SMX, and Affiliate Summit and have served as a Head Judge at the U.S. Search Awards.
Articles
Google Answers How to Optimize for BERT
Google’s John Mueller answers the question of how to optimize for BERT
Chrome 80 Will Block Push Notification
Chrome 80 features push notification blocking. Publishers urged to take action to prevent notification blocking.
Do Ugly Sites Convert Better?
Major companies today use plain-looking websites. Does the “ugly” site strategy still work?
WordPress Divi Theme Code Injection Vulnerability
Elegant Themes announced a code injection vulnerability. Update now to protect against it.
Google Explains How to Use Headings for SEO
Google’s John Mueller explains the proper use of heading elements (H1, H2, H3) for SEO.
Google’s Mueller Answers How to SEO a Podcast Site
Google’s Mueller answers how to SEO an audio site. Reddit members provide additional tips.
A Year of Link Building Strategies
Brush up on link building with a years worth of link building articles.
7 Ways a Mobile-First Index Impacts SEO
Here are seven ways that a mobile-first search index may influence how we approach SEO.
Google Research: UGC Spam and User Experience
Google shares research on how to target UGC spam for better user experience.
3 Qualities of the Best SEO Information
How to know what is the best SEO information.
ICANN Requests Answers About Sale of Dot Org Registry
ICANN requests answers and more transparency about sale of dot org registry to investment company.
Yandex Announces Major Algorithm Update
Russian search engine Yandex announced an update that offers 1,500 improvements.
New Bingbot User Agents Will Streamline SEO
Bing announces new Bingbot User Agents. Will streamline your SEO.
WordPress Announces Gutenberg 7.1 – It’s Big!
WordPress announced the release of Gutenberg 7.1. Introduces dozens of improvements.
Conductor Extracts Itself from WeWork
Conductor announced they have emerged as an independent company and no longer part of WeWork.
Google’s BERT Rolls Out Worldwide
Google announced that BERT is rolling out in 72 languages worldwide.
John Mueller Surprises with Answer to a Negative SEO Question
Google’s John Mueller shows how to discover the real reason a site might not be ranking.
New Google Search Console Feature – Messages
Access Google Search Console messages through a convenient side panel
Google Co-Founders Larry Page and Sergey Brin Resign
Google Co-Founders Larry Page and Sergey Brin resigned. Letter outlines what comes next.
Google Encourages to Differentiate Your Site
Google’s John Mueller encourages site owners with “commodity content” to differentiate their sites.
Community Moderation Tips for Avoiding a Toxic Culture
Tips for creating fun Facebook or Forum Communities with thoughtful moderation.
Google Offers 2 Tips for Improving Web Content
Google’s John Mueller offers advice on improving web page content.
18 Popular Link Building Tactics You Should Actually Avoid
Avoid wasting your resources on these 18 common link building tactics which do not result in a true link signal.
November Update About Links? Google Says Don’t Jump to Conclusions
Google’s John Mueller warns not to jump to conclusions that November Update was links related.
Google Losing Page Speed Battle – And Nobody Wins
Is Google’s 10 year campaign to increase the speed of the Internet not working?
5 Reasons Why Scholarship Link Building Fails
Five reasons why offering scholarships for links are a fail and can have unwanted consequences.
Dot Org Registry Sold to an Investment Firm
The dot Org domain registry has been sold to a for-profit investment firm.
DuckDuckGo Smarter Encryption Enforces HTTPS Routing
DuckDuckGo introduces Smarter Encryption, an open source initiative to increase secure browsing
Google Answers November Update Question
A publisher who followed Google’s Guidelines asked why they lost 40% of their traffic.