Fake SEO Case Studies on Facebook
Fake SEO Case Studies are trending on SEO Facebook Groups. One Facebook Group admin is fighting back.
About
I have 25 years hands-on experience in SEO, evolving along with the search engines by keeping up with the latest research, patents and what’s happening in the search results.
I can be contacted at roger@martinibuster.com or use the contact form at: Martinibuster.com
I have presented at many search conferences over the past 20 years across the United States: Pubcon, SMX, and Affiliate Summit and have served as a Head Judge at the U.S. Search Awards.
Articles
Google Answers How Manual Reviews are Handled
Google’s John Mueller answered questions about how Google’s Manual Review team does it’s job.
Google is Asked About Advance Warning of Penalties
Google’s John Mueller is asked if Google will give advanced warnings of link penalties?
Bing URL Indexing API – Users Claim Instant Ranking in 10 Minutes
Bing announced a URL Submission API for submitting URLs for instant indexing. One beta tester claims he ranked content in 10 minutes.
Facebook Redesign is Bold, User Friendly and Buggy
Facebook is introducing a radical redesign that features a dark mode.
Google’s Mueller Discusses Site Demotions
Google’s John Mueller discusses site demotions and what doesn’t cause them.
Google Offers Reasons for Significant SERP Changes
Google’s John Mueller offers several reasons for significant changes in the search results.
How to Keep SEO Clients and Survive in Time of Crisis
Proactive strategies to keep your search marketing business afloat. Don’t lose clients!
Coronavirus Impact on Google Ads and Affiliate Sales
Profound changes in buying trends impacting online marketing right now.
Google Search Experiencing Glitches
Google experiencing glitches that results in odd search results.
Google Warns About Assumptions Based on Site: Search
Google’s John Mueller warns about making assumptions from site: search.
Google’s Mueller Clarifies Page Layout Algorithm
Google’s John Mueller clarifies a point about Google’s Page Layout Algorithm
WordPress Popup Builder Contains Serious Vulnerabilities
Potentially 100,000 sites are exposed to a serious WordPress plugin vulnerability
Google Webmaster Conferences Postponed Due to COVID-19 Pandemic
Google officially announces the postponement of Webmaster Conferences. Alludes to alternative ways to reach publishers.
Mueller Says Don’t Focus on What Google Thinks is Quality. Focus on this Instead
John Mueller answers how Google determines page quality, says publishers know better what quality means.
Google Says Paid Links Don’t Work
John Mueller said that “pretty much always” the paid links he reviewed were not the reason the site was ranking.
SEO Community Rebukes Google for Advising Free Site Audits
Google tells businesses to ask for free SEO audits BEFORE hiring an SEO. SEO community response is swift.
COVID-19 Affecting Search Marketing Conferences
Search marketing conferences are postponed because of COVID-19. But not all conferences are being postponed.
Facebook Sues Namecheap over Cybersquatting
Facebook sues Namecheap and Whoisguard over registered domains alleged to infringe trademarks
How to Handle SSL Certificates When Merging Domains?
Google answers whether you should keep an SSL certificate on an old domain when merging with another domain.
Let’s Encrypt Revoking Millions of SSL Certificates
Let’s Encrypt is revoking millions of SSL Security Certificates because of a bug in the system.
Coronavirus Impact on Search Marketing
Will the coronavirus impact the search marketing industry?
Author Bio Signal for Content
The author bio can be a trust building signal to readers that can indirectly impact search results and sales.
Excessively Deep Pagination Can Impact Search Traffic
How to fight back against excessively deep pagination and regain rankings.
Google’s Response to Moz Article Critical of SERPs
Google offers feedback on article published by Moz that’s critical of search results.
Google Penalties on Guest Post Articles
Publishers are reporting that Google has issued Manual Actions to sites because of guest posts.
Google Explains Gradual Declines in Ranking
Google’s John Mueller explains common reasons for a gradual decline in rankings.
Google Patent May Explain How Sites are Ranked
Bill Slawski discovers patent that reveals a new way to rank websites.
Google Crawl and Indexing Update March 1, 2020
Google is updating how it crawls and indexes nofollow links. Fix these potential issues before March 2020.
Google Says No Downside To Using Unsupported Structured Data
Google’s John Mueller says Google can use unsupported structured data to understand entities.