Google Clarifies How Much Structured Data is Enough
John Mueller of Google discusses limits to how much structured data Google uses for display purposes and how it may affect your workflow.
About
I have 25 years hands-on experience in SEO, evolving along with the search engines by keeping up with the latest research, patents and what’s happening in the search results.
Need a consultation? Contact me at roger@martinibuster.com or use the contact form at: Martinibuster.com
I recently presented at Pubcon Vegas in October and March 2024, and over the past 20 years have presented at search conferences across the United States: Pubcon, SMX, Affiliate Summit & SES (Search Engine Strategies) and have served as a Head Judge at the U.S. Search Awards .
Articles
Fact Checking Google’s Reintroduction to Featured Snippets
Danny Sullivan’s article about Featured snippets offers helpful information and a surprising claim about clicks to publisher websites.
Facebook’s Local Feed Update – Not Just for News Sites!
Facebook’s local feed update has erroneously been reported to favor local news sites. Facebook actually said it can benefit almost any kind of site.
Facebook Announces Plan to Allow Content Creators to Beg for Donations
Facebook announces Gaming Creator Pilot Program, a new program to support the live streaming of video games by allowing content creators to beg for donations.
7 Useful Facts About PageRank
7 Facts About PageRank. Useful information about PageRank straight from Google itself!
Do You Trust Google for SEO Advice?
Who do you trust when Google’s advice is different from how you practice SEO?
Google on Structured Data for Local SEO
Google’s John Mueller offers an unexpected answer to a Webmaster Hangout question about whether a specific kind of structured data is essential to Local Search...
2018 State of Social Report – Success with Live Video
Buffer’s State of Social 2018 report shows growth in live videos as a social marketing tool. Read why some marketers find it effective while others...
Live Videos Generate 600% More Facebook Interactions
Live videos on Facebook generate on average six times more interactions. More marketers are using live videos to increase sales and engagement.
Survey of 1,000 Small Businesses Reveals Surprising Digital Marketing Trend
U.S. Chamber of Commerce survey of 1,000 small businesses reveals surprising Internet marketing trend for small businesses that is spurring growth.
What Is a Core Algo Update & How to Diagnose Ranking Changes?
A review of what an update to Google’s core algorithm can be and how to diagnose changes in web page rankings.
Is Facebook’s New Direction Advertiser Friendly?
Facebook changes direction, adding a focus on music content. Will this prove to be more advertiser friendly than news content?
Google Advice: Duplicate Content on Product & Category Pages
Google’s John Mueller offers insights into how Google handles duplicate content on category and product pages.
Google Offers Image Search Indexing Tips
Google’s John Mueller offers clues on how Google indexes images for Google Image Search. How those images are coded can affect whether the images show...
Facebook Feed Changes – What Businesses Can Do Next
Facebook announced a major change to it’s news feed. The update is predicted to negatively affect how often consumers see content produced by some businesses,...
Google Voice Search Summary Algo
Google Assistant uses an algorithm to summarize web pages and speak the result. Would you like to know how Google does it? The research paper...
How to Optimize Content for Google Voice Search
In a Webmaster Hangout, Google’s John Mueller answers what steps publishers should take to optimize content for voice search and for Google Assistant. He also...
Does Structured Data Markup Indirectly Help Rankings?
Google’s description of how it uses structured data has changed. Here’s how these changes may indirectly affect your rankings.
Brute Force Password Hacks on the Rise
A subReddit hacking, 1.4 billion stolen passwords, and a WordPress attack are reminders that passwords matter, regardless of your CMS.
Google Chrome Begins Blocking Ads on Feb. 15
Is Google’s Chrome Ad Blocker a way to show more of their own ads?
Maccabees Update: Google Confirms New Core Algorithm Changes
Google confirms several improvements were made to its core algorithm. Find out what kinds of sites have been impacted.
Viewport Time: The Ultimate User Engagement Metric?
Viewport Time is a user engagement metric that can potentially revolutionize search marketing.
Google Issues Duplicate Content Warning
Google’s John Mueller issues guidance and clarification about a URL issue that can cause what Google sees as duplicate content.
Facebook Demoting Engagement Bait
Facebook will demote posts and pages that encourage users to like, post a specific word, or share with friends.
SEO Audits That Build Leads & Sales
How Google ranks websites and how to apply those insights to a site audit to increase sales and leads.
What is Google’s Penguin Link Algorithm, Really? [RESEARCH]
What is Google’s penguin algorithm, exactly? Roger Montti investigates.
5 Strategies Unlocked From Google’s Quality Rating Guidelines
Hidden within Google’s search quality rating guidelines are five important insights into the kinds of sites Google aspires to rank.
User Experience and SEO
There’s a surprising link between User Experience and SEO.
Worldwide Reaction to #Mobilegeddon
Web publishers around the world are commenting on Google’s mobile-only algorithm.
Google’s Knowledge Based Trust: 5 Facts You Should Know
Is Google’s Truth Algorithm coming soon? An in-depth review of Knowledge Based Trust and how it may impact you in the future.