Time to Consider that Links Matter Less for SEO?
There may be evidence that links still matter but matter less. If so, then this is how it may change how you build links and...
About
I have 25 years hands-on experience in SEO, evolving along with the search engines by keeping up with the latest research, patents and what’s happening in the search results.
Need a consultation? Contact me at roger@martinibuster.com or use the contact form at: Martinibuster.com
I recently presented at Pubcon Vegas in October and March 2024, and over the past 20 years have presented at search conferences across the United States: Pubcon, SMX, Affiliate Summit & SES (Search Engine Strategies) and have served as a Head Judge at the U.S. Search Awards .
Articles
Facebook Discusses How Feed Algorithm Works
Facebook’s Head of News Feed discusses algorithm. That’s compared to a Facebook patent for insights into better ranking.
Google Settles Lawsuit Alleging it Unfairly Kept AdSense Earnings
Google settles lawsuit claiming it unfairly kept AdSense publisher earnings for itself.
Google Confirms that Structured Data Improves Targeting
Google’s John Mueller confirmed that structured data maybe helps a page rank for the right search queries.
Pricing Lists in Web Pages Hurt Google Rankings?
A bug in how featured snippets ranks pages may be affecting pages with pricing lists. Brands failing to rank for branded searches for pricing.
Goo.gl Shutting Down – These are Your Options
Google warned that Goo.gl users have one year to vacate. Offers options to help migrate away to new service.
John Mueller Rebuts Idea that Google Uses Domain Authority Signal
Google’s John Mueller reaffirms that Google does not have a domain authority metric or signal in use at Google.
Subscribe with Google – New Program for Monetizing Content
Google announces Subscribe with Google, a partnership with news organizations to help increase paid subscriptions.
Google Search Glitch? 100% Ads – Zero Organic Links
Google users spot search results consisting entirely of ads, zero organic. Google suggests this may be an edge case.
Google Shopping Actions: Google Not Paid from Organic Search
There’s a report that Google is partnering with brands to sell products from organic search. Danny Sullivan believes report may be mistaken.
Site Lost Rankings? You May Have Options
Google said no fix for lost rankings. But offered hope that rankings may return. What are your options?
What is a Google Core Algorithm Update?
Analysis of Google’s Broad Core Algorithm Update. Google says there is no fix. But there may be options.
Google: How to Get New Content Indexed Fast
Google’s John Mueller discourages use of the URL Submit Tool. Shows better way to get new content indexed fast.
Clues in Google’s Mobile SERPs Test
Google’s test of a mobile first SERP may indicate a clue to how Google intends to display sites in the future.
Facebook Ends News Feed Test – How this Impacts Public Pages
Facebook ended a test of a double news feed. Will continue with new Friends & Family news feed announced January 2018.
Google Engineer Issues Warning About Google Crawler
Google engineer issues warning on Twitter about a rendering issue that may affect rankings.
BuzzFeed CEO on Secret to Succeeding with Facebook
BuzzFeed CEO Jonah Peretti shares insights on finding success with social media and explains why other businesses dependent on Facebook may lose their footing.
Why You Shouldn’t Panic About Unofficial Google Updates
An exploration of ranking changes attributed to updates that are not officially recognized by Google.
Analysis of 50 Retailers Reveals 10 Ways to Beat Big Brands
Why big brands are losing customers and 10 ways to beat those brands by taking advantage of overlooked sales opportunities.
Google Confirms “Edge Cases” When Content Theft Can Cause Negative Effects
Google’s John Mueller confirmed that there are “edge cases” in which stolen content may negatively affect a site.
Google Introduces Breadcrumb SERPs
Google introduces search results featuring breadcrumb navigation. Google may be transitioning to a mobile first SERP display.
Google’s John Mueller Explains Why Google Crawls Non-Existent Pages
Google’s John Mueller offers good news for web publishers concerned about why Google crawls 404 and 410 pages.
Google ‘People Also Search For’ Feature Gets a Big Update
Google updated its People Also Search For feature. It now moves around and appears next to an unsatisfactory search result.
Google Announces Two Major Changes to Image Search
Google announces two disruptive changes to image search. Web publishers applaud the changes as helpful against content piracy.
Facebook Discusses 4 Parts of their News Feed Algorithm
Adam Mosseri, Head of News Feed at Facebook discusses how their algorithm chooses what news sources to promote and how they defend against being gamed.
Google Engineer Lists 4 Powerful Reasons Why Sites Should Upgrade to HTTPS
Google Chrome engineer shares why HTTPS benefits web publishers and their site visitors. For example, it helps prevent ad injection exploits.
When a Google Penalty Is Really a Bad Case of Pop SEO
How to tell the difference between fact-based SEO and overly general Pop SEO? Some SEO ideas have little to no evidence to support them. You...
Google Sets Deadline for HTTPS and Warns Publishers to Upgrade Soon
Google set a deadline for July 2018, when Chrome will begin warning users about insecure web pages. Failure to upgrade to HTTPS may result in...
Bing Adds Sentiment Analysis to Search
Bing has added Sentiment Analysis to search, the ability to know whether content is positive or negative. Is Google next?
Google Releases an SEO Tool that Measures 10 SEO Metrics
Google announces an SEO module for their Lighthouse Chrome Developers extension. It’s very basic but measures some surprising SEO metrics.