Amazon oneTag helps affiliate publishers gain insights into how their content performs at the page level by matching products sold to the pages the clicks originated on. It also helps monetize international traffic automatically. The goal is to help Amazon affiliates earn more money.
What is Amazon oneTag and oneClick
Affiliate Sales Performance by Page
Content performance shows affiliates which pages are monetizing well. This information informs affiliate publishers which topics are “resonating” with site visitors. Presently one can view which items are selling and extrapolate which pages are performing well from that information. Amazon’s oneTag tells you exactly which products are selling from which pages.
This makes it easy to connect sales to pages. With this information you can then understand what kind of content leads to sales.
How to view the Amazon oneTag/oneClick report:
- Log in to the Affiliates console
- Navigate to the Content Insights tab.
- Select Content Performance
From there you select a time period and a website to review. Reports are downloadable to spreadsheets.
Page Level Amazon Affiliate Data
The report shows aggregated metrics such as clicks, ordered items, revenue and earnings. All of this data is presented at the page level.
oneTag Collects Personal Data
oneTag collects personal data so you may have to add a special notation about this in your privacy page. The data such as IP address is collected for fraud detection as well as to assess traffic quality. For all other purposes the IP address is partially hidden to protect user privacy.
Monetize International Traffic with Amazon
An interesting aspect of the new oneTag is the ability to redirect international traffic to relevant local Amazon pages. This feature is called oneLink. This feature creates a better user experience for site visitors and an improved ability to monetize international traffic.
The oneLink feature currently works for traffic originating in the UK, Canada, Italy, France, Spain, Germany, and Japan.
How Amazon oneClick Works
Amazon allows affiliates to choose from what they call a close match or an exact match of the product that is being clicked through to. It appears that the close match selections redirects visitors to a greater selection of products, especially if an exact match of the advertised product is unavailable in a particular country.
This is a win-win for Amazon affiliates. Are you using it yet?
Images by Shutterstock, Modified by Author
Subscribe to SEJ
Get our daily newsletter from SEJ's Founder Loren Baker about the latest news in the industry!