How To Optimize Website Architecture For SEO
Find out why site architecture is essential for SEO, see examples of organizing your site, and learn tips to make your site structure as SEO-friendly.
About
Adam Heitzman is a co-founder and managing partner at HigherVisibility, a nationally recognized SEO firm. Having been a marketing executive in the financial services industry, Heitzman now uses his 15-plus years of marketing experience to provide outstanding online marketing services that deliver real results to clients across the country.
Articles
8 Signs It’s Time To Fire A Bad Client & How To Do It
This article explains why you should end a client relationship, how to amend the relationship, and how to terminate the partnership.
Google Shopping: An In-Depth Guide
Learn the fundamentals of Google Shopping and explain everything you’ll need to get up and running on the world’s most popular retail search engine.
What Is Data Visualization And How To Use It For SEO
Learn the importance of data visualizing and how to use it for your SEO campaign.
7 Essential Insights For SEO Client Reports
Find out what goes into making perfect SEO reports that will help your clients make informed decisions about their marketing efforts.
What Is Personal Branding? Here’s Why It’s So Important
What’s personal branding all about, anyway? Here’s why it matters and what you can do to build a solid brand of your own.
5 Automotive SEO Best Practices For Driving Business In 2022
Want to improve the online visibility of your automotive business and drive new customers in the dealership door? You need SEO to outrun the competition.
Single-Page Websites: Are They Good Or Bad For SEO?
Single-page websites look great and are fun to build, but are they good for SEO? Check out the pros and cons to find the answer.
A Guide To 301 vs 302 Redirects For SEO
301 and 302 HTTP response status codes are commonly used to redirect your webpage or entire website. Here’s how to choose the right one.
7 Local SEO Tips For Franchises & Their Locations
Use these proven SEO tips to improve online visibility and help your franchise locations get found in local search.
What To Do When Google Is Ranking The Wrong Page For Your Keywords
Learn what to do when Google is ranking the wrong page for your keywords with this step-by-step method to get traffic to the right page.
7 Best Alternatives To Yoast SEO WordPress Plugin
Need a better alternative to the Yoast SEO plugin for WordPress? We analyzed similar SEO plugins and found 7 great options.
The Smart Marketer’s Guide to Google Alerts
Google Alerts is a flexible free tool every marketer should know. Learn how to use it and get a step-by-step guide to getting started.
What is Enterprise Search? Definition and Examples
Learn what enterprise search means to digital marketers, what it takes to create a successful strategy, who is involved in it, and more.
Wix vs WordPress: Which Is Better for SEO?
Wix and WordPress are two of the most popular website solutions. Which one is better for SEO? Read on to find out!
5 Critical SEO Considerations When Optimizing News Websites
News sites function differently and can benefit from SEO designed just for them. Learn five best practices for a better-optimized media/publisher site.
How to Get a Google Analytics Certification (& Is It Really Worth It?)
Getting certified in Google Analytics won’t be easy, but it will help you advance your career. Here’s a walkthrough of the process and benefits.
9 Emotional Hooks That Will Make Your Content 10x Better
What makes a piece of content compelling? Emotion is the secret ingredient. Here are 9 simple ways to make your content 10x better.
How to Use Website Traffic Analysis for Persona Development
Website traffic analysis (particularly Google Analytics) offers companies insight into their customers. Learn how you can build personas with this data.
How to Trigger Urgency in Your Marketing Copy
Creating a sense of urgency is a proven way to drives sales. Consider these 10 tried-and-true tips to increase conversions.
How to Delete or Merge Duplicate Google My Business Listings
Google My Business is critical for local search visibility. Read on to learn how to delete or merge duplicate GMB listings.
10 PPC Copywriting Best Practices for Extra Effective Text Ads
Want to write more profitable PPC ads? Get more clicks on your paid search ads by applying these 10 copywriting best practices.
12 Proven Steps to Boost Your Organic CTR in Google
Improving your Organic CTR means more traffic for your website without necessarily having to improve your ranking. Here are 12 things you can do.
How Quickly Should a Page Load for Optimal Experience?
Short answer: As quick as possible. But that isn’t always easy. Here’s how fast your pages should load and tips to speed up your website.
Co-Citation & Co-Occurrence: How Important Are They for SEO Today?
Want to understand what co-citation and co-occurrence mean and whether they should be part of your strategy today? Read on to find out.
An Approach to Achieve Link Building Scalability
Learn how to scale the link building process, save time, and still get the results you want.
8 Ways to Reduce Costs & Avoid Laying Off Your Staff
Business owners have to get creative to avoid laying off staff. Here are a few helpful ideas.
SEO After COVID-19: 8 Opportunities to Start Working on Now
Thinking about your SEO plan post-COVID-19? Here are some current opportunities that you can start working on.
How to Identify a Possible Negative SEO Campaign
Has your website been affected by negative SEO? Find out! Here’s how to identify an attack and fix the problem.
Yelp SEO: How to Optimize Your Listings & Rank Higher
To increase the likelihood that a customer finds your local business, start optimizing your Yelp listing. Here are some tips.