SEO
Your source for all things search engine optimization (SEO), including breaking news, algorithm updates, guides, strategies, tactics, tips, trends, tools, and more!
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Google’s E-A-T: Busting 10 of the Biggest Misconceptions
There is a lot of confusion and misunderstanding about how E-A-T works and how Google uses it. Read about 10 of them here.
3 Key Types of Link Building Metrics & How To Use Them Successfully
Link building metrics can help in many ways but can also work against you if you’re not careful. Here’s what you need to know.
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What Google’s Indexing Looks like From Discovery to Ranking
Google’s Martin Splitt explains Google’s indexing process from discovery to ranking and where rendering fits into that queue
Checking Your Page Size for SEO: A Complete Guide
Learn about checking your page size for SEO, including tips, tools, best practices, and why it’s important.
How Google Analyzes Web Page Content and Weights It
Google’s Martin Splitt introduces the concept of Centerpiece Annotation and how different parts of a web page are analyzed and weighted
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Crawl Errors & Crawl Budget: Are They Google Ranking Factors?
Are Crawl Errors a Ranking Factor? We’ve tapped into Google’s documents to fact-check and find out. Read about it here.
IndexNow Elicits Mixed Reactions Including Skepticism
Some in the search community feel IndexNow offers no value while others see it as the future of search indexing
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5 New Google Quality Rater Guidelines Updates & Why They Matter
Google added 5 revisions to its Search Quality Raters Guidelines changelog. See what’s new in YMYL content, ‘lowest page quality,’ and more.
Google Alerts Not Working, Here Are 3 Free Alternatives
Google Alerts is not working, the company advises. An issue has been identified that is in the process of being resolved. Here are some alternatives.
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How To Spy On Competitors With Python & Data Studio
Learn how to scrape Google for a set of keywords and visualize competitor insights using Python and Data Studio.
I Lost 90% of My Organic Search Traffic – What Happened?
A digital marketer submits a website for evaluation by an SEO pro. See why it lost 90% of its Google traffic.
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Surprising Facts About E-A-T & SEO
Learn what you need to know about E-A-T and how to apply its principles to every webpage you publish, to benefit your SEO strategy.
News Publishers, This Is The Event You’ve Been Waiting For!
Do you work with publishers, news, and media sites? Are you looking to grow your organic search traffic? Here’s an event you shouldn’t miss.
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IndexNow is a Major Change to Search Engine Indexing
IndexNow is an evolutionary indexing protocol that can radically change the way content is indexed by all search engines.
A Technical Guide to Google’s PageSpeed Insights Reports
If you want to speed up your webpages for better user experience and SEO, there’s no better tool than Google’s PageSpeed Insights.
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The Enterprise Architect & SEO: Why You Still Need Friends in IT
The cohesion among teams in Enterprise SEO and IT is essential to achieving SEO goals and business objectives.
Core Web Vitals as a Google Ranking Factor: What You Need to Know
Can Core Web Vitals affect your organic search rankings on Google? Read on to learn whether this set of metrics is a ranking factor.
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Google Changes Review Structured Data Requirements
Google updated the review structured data requirements. Failure to conform to new requirements could result in becoming ineligible for rich results
Click-Through Rate (CTR): Is It a Google Ranking Factor?
Can click-through rate (CTR) impact your website’s performance as a direct ranking factor? Let’s see what the evidence says.
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Content Length: Is It a Google Ranking Factor?
Does a larger word count help with achieving higher search rankings on Google? Find out if it is a ranking factor here.
How to Find & Optimize Your MVPs (Most Valuable Pages)
Your most valuable pages can bring the greatest business impact. Find out what MVPs are and how to optimize them here.
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How Google Responds to a Site Move
Google’s John Mueller describes Google’s internal process for dealing with a site domain migration
Big Sites and Website Authority
Google’s John Mueller answers question about big sites and “authority”
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Google Says Improve Content to Recover From Core Updates
Google’s John Mueller says work on improving your website’s content, rather than implementing technical fixes, when recovering from a broad core algorithm update.
Google on Separating Content By User Intent
Google explains what it means when it suggests separating content by user intent, such as one place for information-based content and another for transaction-based content.
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Google Mobile Search Updated With Continuous Scrolling
Google Search on mobile is getting updated with continuous scrolling, which will automatically populate more results when users scroll to the bottom of the page.
![Where Do SEO Professionals Spend Time & Budget? [Survey Results]](https://cdn.searchenginejournal.com/wp-content/uploads/2021/09/stateseo-feed-6141adf3a9768-sej-276x244.jpg)
Where Do SEO Professionals Spend Time & Budget? [Survey Results]
![Where Do SEO Professionals Spend Time & Budget? [Survey Results]](https://cdn.searchenginejournal.com/wp-content/uploads/2021/09/stateseo-feed-6141adf3a9768-sej-100x100.jpg)
We are looking at where budgets are being allocated in digital marketing and what tasks in SEO have the most time allocated to them.
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10 Uniquely Enterprise SEO Keyword Research Tips
Traditional SEO tactics don’t always work for enterprise sites. Here are 10 keyword research tips for your enterprise-level SEO strategy.
Automated Content Generation for SEO: GPT-3 Possibilities & Pitfalls
Language models have a lot of potential for marketing. See how GPT-3 can help with automated content generation for SEO.
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Should the Product Name be in the Heading?
Google’s John Mueller discusses how to write headings for a product page
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