SEO
Your source for all things search engine optimization (SEO), including breaking news, algorithm updates, guides, strategies, tactics, tips, trends, tools, and more!
Advertisement
The 3 Types of SEO Reports You Should Be Building in 2020
Want your website to stay competitive in 2020 and beyond? Here are three types of SEO reports you should use and how to build them.
Google: Spam Reports Do Not Result in Manual Actions
Most spam reports submitted via Google search results do not lead to manual actions. Google uses the reports to improve it’s spam detection capabilities.
Advertisement
Google Testing Thumbnail Images in Search Results
Google testing thumbnail images in the organic search results. This is why some sites don’t get them and what you should do.
A Beginner’s Guide to Inbound Links: What Are They & How to Get More of Them
Inbound links are still considered to be highly valuable in SEO. Find out how and why you should gain more of them in this guide.
Google Finds SEOs Are Getting More Work During COVID-19
Google’s Gary Illyes polled SEOs about changes to their work life during COVID-19, and the results were not what he expected.
Advertisement
E-A-T & Link Building: A Guide to Evaluating Prospects
E-A-T can be leveraged in evaluating the value of link prospects in certain niches and to varying degrees. This guide will help you get started.
In a Year of Worsts, SEO Just Became the Best
SEO just became the top priority marketing channel. Here’s what led to this shift and how it impacts both organizations and marketers.
Advertisement
Want to Earn More Online? Let’s Talk About Conversions
Analyzing for conversion touchpoints improves the online performance of every site. It plays a role in SEO, link building and content optimization.
Bing Ranking Factors Revealed in Update to Webmaster Guidelines
Bing published an updated version of its webmaster guidelines which contains an all-new section on how Bing ranks content.
Advertisement
![Keyword Data Accuracy & Data Manipulation by SEO Tools [In-Depth Study]](https://cdn.searchenginejournal.com/wp-content/uploads/2020/06/in-depth-study-of-keyword-data-accuracy-and-data-manipulation-by-tooling-providers-5ef6f4c537509-276x244.png)
Keyword Data Accuracy & Data Manipulation by SEO Tools [In-Depth Study]
![Keyword Data Accuracy & Data Manipulation by SEO Tools [In-Depth Study]](https://cdn.searchenginejournal.com/wp-content/uploads/2020/06/in-depth-study-of-keyword-data-accuracy-and-data-manipulation-by-tooling-providers-5ef6f4c537509-100x100.png)
This study dives deep into keyword tool providers’ data collection and data manipulation systems, and their effect on keyword data accuracy and reliability.
5 Ways to Convert Organic Traffic Into Qualified Leads
Are you optimizing your content for Google AND for conversions. Here are five ways you can turn organic traffic into qualified leads.
Advertisement
Why Google Ranks Singular and Plural Keywords Differently
Google explains why the algorithm may rank singular and plural keywords differently.
SEO Agency-Client Communication: Unlocking Contracts in the New Normal
How can SEO agencies unlock contracts and unpause campaigns still pending now that we’re in a new normal? Here are key things to consider.
Advertisement
Ranked Entities in Search Results at Google
A recently approved Google patent sheds light on the search engine’s process behind showing ranked lists of entities in the SERPs. Learn more here.
Does Google Use Sentiment Analysis to Rank Web Pages?
Many say that Google uses sentiment analysis to rank web pages. These are the facts.
Advertisement
Stock Photography Impact on SEO
Google’s John Mueller’s comment on stock images and rankings is a starting point for thinking about the use of images for SEO.
SEO Seasonality: Overcoming the Dips During the Slow Season
Learn tips for identifying seasonal trends and how to employ four effective tactics for increasing revenue during non-peak months.
Advertisement
Top 10 Tools for Bulletproof SEO Content Strategies
Want to craft bulletproof SEO content strategies? Learn to identify the type of data you need and the best tool to use with this guide.
Enterprise SEO: Communication Within Your SEO Teams
Learn best practices for establishing effective communication lines and coordination between SEO teams in an enterprise setting.
Advertisement
Schema Success Stories: Using Structured Data to Boost Traffic
These case studies of proven success may help you decide whether you should move schema implementation higher on your SEO priorities list.
Advertisement