Jeff Riddall
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Jeff Riddall

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Jeff has been helping organizations manage, measure and optimize their Web presences for over 20 years. He has deep knowledge and experience in SEO, content marketing, analytics and SaaS digital marketing software product management with keen interest in how AI will continue to impact all of these. Jeff holds a Journalism degree from Carleton University and maintains a special place in his heart for the written word!


A well-structured SWOT framework can provide an excellent roadmap that helps you focus on your primary SEO goals and maximize limited marketing resources.

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