5 Ways Emerging Businesses Can Show up in ChatGPT, Gemini & Perplexity
AI models default to familiar brands. What makes them mention your company instead of a bigger or more established competitor?
Katie Artz
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Katie Artz is the founder and CEO of No Fluff and a B2B marketing leader with 15+ years of experience scaling revenue from $8M to $70M through seven acquisitions. She specializes in aligning PR, SEO, and content to help brands earn visibility and trust in AI-driven search.
She is currently running a transparent, 90-day experiment to prove a brand-new company can achieve AI search credibility and visibility in real-time using the exact framework she delivers to clients. With a background spanning brand, demand, revenue operations, her focus remains on execution, accountability, and measurable impact. Katie believes the future of marketing isn’t about chasing clicks; it’s about providing the clarity and authority buyers demand in an immediate-answer economy.
No Fluff is a B2B AI Visibility services firm that makes SaaS, manufacturing, and professional services brands recognizable and recommendable within AI search. As an execution partner, not a software tool, we unify PR, SEO, and structured content to build the signals AI engines require to surface your brand. By aligning technical foundations, retrieval-ready content, and third-party validation, we move beyond traditional rankings to focus on measurable outcomes: mentions, citations, and AI-sourced conversions. No Fluff ensures your brand is recognized and understood by AI through auditing brand perception, defining your identity for LLMs, optimizing site signals, building authority, and tracking real-world AI visibility.