Optimizing your content for Google News, Top Stories & Discover can drive a good deal more traffic. Here’s how to make it happen.
Lily Ray is the Sr. Director of SEO & Head of Organic Research at Amsive Digital (formerly Path Interactive), where she provides strategic leadership for the agency’s SEO client programs, while conducting extensive research on the latest SEO developments. Born into a family of software engineers, web developers and technical writers, Lily brings a strong technical background, performance-driven habits and forward-thinking creativity to all programs she oversees. Lily began her SEO career in 2010 in a fast-paced start-up environment and moved quickly into the agency world, where she helped grow and establish an award-winning SEO department that delivered high-impact work for a fast-growing list of notable clients, including Fortune 500 companies. Lily has worked across a variety of verticals with a focus on retail, e-commerce, b2b and CPG sites. She loves diving into algorithm updates, assessing quality issues and solving technical SEO mysteries.
There is a lot of confusion and misunderstanding about how E-A-T works and how Google uses it. Read about 10 of them here.
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Building Google Discover visibility and traffic is different from your regular SEO content strategy. See which 10 optimizations work best.
AMP will not be a requirement to rank in the Top Stories carousel, and Google will retire the AMP icon. Here’s what it all means.
While we don’t know all the ways E-A-T impacts search, looking at Google patents can help us understand what Google algorithms are capable of.
Identifying and answering searchers’ questions should be a key component of any SEO strategy. Read on to learn how to do it the right way.