A Guide to Optimizing for Google News, Top Stories, and Discover
Optimizing your content for Google News, Top Stories & Discover can drive a good deal more traffic. Here’s how to make it happen.
Lily Ray
Sr. Director of SEO & Head of Organic Research
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Lily Ray is the Sr. Director of SEO & Head of Organic Research at Amsive Digital (formerly Path Interactive), where she provides strategic leadership for the agency’s SEO client programs, while conducting extensive research on the latest SEO developments. Born into a family of software engineers, web developers and technical writers, Lily brings a strong technical background, performance-driven habits and forward-thinking creativity to all programs she oversees. Lily began her SEO career in 2010 in a fast-paced start-up environment and moved quickly into the agency world, where she helped grow and establish an award-winning SEO department that delivered high-impact work for a fast-growing list of notable clients, including Fortune 500 companies. Lily has worked across a variety of verticals with a focus on retail, e-commerce, b2b and CPG sites. She loves diving into algorithm updates, assessing quality issues and solving technical SEO mysteries.
Articles
Google’s E-A-T: Busting 10 of the Biggest Misconceptions
There is a lot of confusion and misunderstanding about how E-A-T works and how Google uses it. Read about 10 of them here.
5 New Google Quality Rater Guidelines Updates & Why They Matter
Google added 5 revisions to its Search Quality Raters Guidelines changelog. See what’s new in YMYL content, ‘lowest page quality,’ and more.
How to Use Structured Data to Support E-A-T
Do you want to boost your content’s perceived E-A-T? Learn how to leverage structured data to do that in this guide.
Google Discover: 10 Characteristics of Top-Performing Content [Study]
Building Google Discover visibility and traffic is different from your regular SEO content strategy. See which 10 optimizations work best.
Google Ditches AMP Badge In Search; Will It Matter? [Survey Results]
AMP will not be a requirement to rank in the Top Stories carousel, and Google will retire the AMP icon. Here’s what it all means.
A Tribute to Hamlet Batista
Hamlet Batista was taken from us all way too soon. In this tribute to her beloved friend, Lily Ray says goodbye.
The Mechanics of E-A-T: How Google Patents Can Help Explain How E-A-T Works
While we don’t know all the ways E-A-T impacts search, looking at Google patents can help us understand what Google algorithms are capable of.
How to Identify Questions & Optimize Your Site for Q&A, FAQ & More
Identifying and answering searchers’ questions should be a key component of any SEO strategy. Read on to learn how to do it the right way.
5 Ways to Evaluate Your Authors for SEO
Learn five ways to analyze author performance and techniques you can use to help search engines understand your authors and their credentials.
Google Featured Snippets: A 2020 SEO Guide
There are new things to consider when targeting featured snippets. Read on to learn more.