Tools
Guides, reviews, and comparisons of must-have free and paid tools for search engine optimization, pay-per-click marketing, social media marketing, and content marketing.
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Google’s Link Spam Update Is Complete
Google seems to be more vocal regarding communicating updates and offering additional advice to marketers. The Link Spam update is the latest to be completed.
Google Reports Data Loss in Search Console
Google reports a data loss in Search Console in the month of August. As a result, you may see drop in your performance reports.
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A Guide to Google Search Console Reporting for SEO Agencies
If you want your SEO agency’s clients to renew their campaigns or increase their budgets, Google Search Console reporting can help you do it.
Google Recommends This Core Web Vitals Audit Workflow
Google releases a recommended audit strategy targeting Core Web Vitals, as well as highlighting questions to ask and tools to utilize.
Google Looks Back on 15 Years of Google Trends Data
As Google Trends turns 15, the company looks back on top searches from years ago and offers tips for getting more out of this tool.
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Google Celebrates National Book Lovers’ Day By Revealing Search Data And More
Google celebrated National Book Lovers’ Day by exploring popular search terms and highlighting Maps features to help users discover and support local bookstores.
Google Search Console Insights: 7 Questions Answered
Google answers the most commonly asked questions asked about Search Console Insights since the feature rolled out two months ago.
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Google Changes Page Experience Ranking Signal Criteria
Google is removing safe browsing from the criteria sites need to meet to benefit from the page experience ranking factor.
WordPress Dominates Market Share Of Top 10,000 Websites
New research highlights content management systems ranking by market share with WordPress taking the lead with an incredibly impressive share.
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Twitter Comes Bottom While Google Maintains Lead in Yearly Customer Experience Report
The ACSI has released their annual report ranking e-businesses across social media, search engines and information, and news and opinion sites.
Austria Joins The Google News Showcase
On 21st July 2021, national, local, and regional news organizations in Austria joined over 800 news publications by signing up to the Google News Showcase.
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7 GA4 Features That Will (Hopefully) Make You Hate It Less
You may not love Google Analytics 4 any time soon, but there are a few things to like. Learn about some promising GA4 features here.
How to Use Python to Parse & Pivot Server Log Files for SEO
Save time and money by automating the parsing, validation, and pivoting of log file data for SEO using Python (with script).
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5 Awesome Spreadsheet Apps for the iPhone
There are plenty of spreadsheet apps, but how do you choose the right one? Here’s how to find the best spreadsheet app for iPhone.
Google Launches Free Tools For Travel Marketers
Google is launching free tools designed to help travel marketers make more informed decisions based on search data for destinations and hotels.
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News Site Created To Oppose Google And Facebook Fails
A platform owned by News Corp which aimed to operate outside of Google and Facebook’s ‘alleged bias’ closes down after 18 months of operation.
Google Search Console Adds Link to AMP Page Experience Guide
Google Search Console will now direct site owners to additional resources when they’re debugging AMP page experience issues.
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Google Teams Up With GoDaddy
Google announces a new partnership with GoDaddy to help eCommerce merchants gain higher visibility online.
Google Fined €500 Million For French News Negotiation Breach
Google has been fined by France’s antitrust authority and given two months to put forward new proposals before additional fines are given.
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Brave Search Engine Launches in Public Beta
Brave Search, from the company behind the Brave web browser, is now available globally in a public beta.
Spotify Gets Into Social Audio With Greenroom
Spotify is now competing in the social audio space with the launch of Greenroom, which offers the option of turning live chats into podcast recordings.
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Google Launches Search Console Insights
Google is introducing a new experience called Search Console Insights which is designed to help site owners better understand their audience.
Google Integrates With WooCommerce For Easy Product Uploads
WooCommerce has launched an extension that allows all 4.4 million merchants to easily upload their product inventory to Google for free.
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Moz Acquired By iContact With Plans to Improve SEO Toolset
SEO software provider Moz has been acquired by email marketing company iContact with plans to continue offering both sets of tools.
How to Get a Google Analytics Certification (& Is It Really Worth It?)
Getting certified in Google Analytics won’t be easy, but it will help you advance your career. Here’s a walkthrough of the process and benefits.
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Google Search Console Adds New Regex Filter Options
Google is updating the new regular expression (regex) filter in the Search Console performance report to support expressions that don’t match regex.
Google Lets Users Password Protect Their Search History
Google is now letting users password protect the Web & App Activity page, which contains their history of web searches and usage of Google Maps.
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Google Search Console Removes Rich Results Search Appearance
Google is retiring the generic rich results search appearance in Search Console performance reports, as there are now individual filters for most rich result types.
Google On Why Page Experience Report Has No Data
Google’s Martin Splitt explains to site owners why their Page Experience report in Search Console may not be populated with data.
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Google Search Console Adds New Report For Math Problem Markup
Google is adding new data to Search Console to help site owners track the appearance of practice problems and math solvers rich results.
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