Find Out If You’re Impacted by Google’s Changes to Exact Match
Do Google Ads’ changes to exact match targeting impact your ad campaigns? Here are three ways to find out.
Frederick Vallaeys
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Frederick Vallaeys is a Co-Founder of Optmyzr.com which offers a Historical Quality Score Tracker, One-Click AdWords Optimizations, a custom report builder and unique big data insights to make account managers more efficient. He is also a partner at SalesX, a PPC agency that helps clients grow their companies with AdWords.
He was one of the first 500 employees at Google where he helped grow the AdWords search marketing system and served as Google’s AdWords Evangelist, teaching advertisers about which Google products are best to support their marketing goals. He was a key player on several of the teams that made AdWords into the leading platform for search marketing, including the team that started the AdWords Editor and the one that acquired Urchin (now Google Analytics).
He has contributed his technical expertise to several AdWords books including bestsellers like “AdWords for Dummies,” “Advanced Google AdWords,” and “Quality Score in High Definition”; he writes monthly blogs for searchenginejournal.com, and searchengineland.com; and he is a frequent speaker at SMX Advanced, PubCon, HeroConf, and SES.
Articles
How to Block Poor Performing Ad Placements in Apps Using a Script
Here’s an AdWords script you can use to automatically limit ads from showing on poorly performing mobile apps.
Google Shopping Now Solves 4 Critical Problems Retailers Face
Find out how some new capabilities in Google shopping ads will help address some big challenges facing ecommerce advertisers.
Are the Days of Human-Managed PPC Numbered?
Google just started automating two things we did manually for years. Here are a few insights on PPC and automation.
How to Use Automation to Ensure Brand Safety for Your YouTube Ads
Here’s how smart advertisers can address YouTube brand safety concerns and control ad placement through automation.
5 Ways to Automate More of Your PPC This Year
Start improving your PPC campaigns with artificial intelligence. Commit to adding a new form of automation to your accounts.
Quality Score Update: What You Need to Know
With an impending change in Quality Score from Google due on September 12, here’s an updated version of my free AdWords Script.
6 Costly Mistakes to Avoid With Shopping Campaigns
Have you transitioned your Product Listing Ads to Google’s new campaign type, Shopping campaigns, yet? If not, what are you waiting for? Google is scheduled to...
AdWords Scripts For MCC: How to Detect Account Anomalies Automatically
If you’re anything like me, one of your least favorite parts of working on AdWords is taking care of all the tedious and repetitive tasks...
What You Need to Know About AdWords Quality Score From a Former Googler
This is my first blog post for Search Engine Journal. I plan to blog once a month on the topic of PPC, a field I’ve been...