Frederick Vallaeys

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Frederick Vallaeys

About
I am awesome at

About

Frederick Vallaeys is a Co-Founder of Optmyzr.com which offers a Historical Quality Score Tracker, One-Click AdWords Optimizations, a custom report builder and unique big data insights to make account managers more efficient. He is also a partner at SalesX, a PPC agency that helps clients grow their companies with AdWords.

He was one of the first 500 employees at Google where he helped grow the AdWords search marketing system and served as Google’s AdWords Evangelist, teaching advertisers about which Google products are best to support their marketing goals. He was a key player on several of the teams that made AdWords into the leading platform for search marketing, including the team that started the AdWords Editor and the one that acquired Urchin (now Google Analytics).

He has contributed his technical expertise to several AdWords books including bestsellers like “AdWords for Dummies,” “Advanced Google AdWords,” and “Quality Score in High Definition”; he writes monthly blogs for searchenginejournal.com, and searchengineland.com; and he is a frequent speaker at SMX Advanced, PubCon, HeroConf, and SES.

I am awesome at

PPC

Paid Search·Tools

Find Out If You’re Impacted by Google’s Changes to Exact Match

Do Google Ads’ changes to exact match targeting impact your ad campaigns? Here are three ways to find out.

Frederick Vallaeys
9/13/2018
7.7K Reads
9 min read

Paid Search

How to Block Poor Performing Ad Placements in Apps Using a Script

Here’s an AdWords script you can use to automatically limit ads from showing on poorly performing mobile apps.

Frederick Vallaeys
8/9/2018
5.4K Reads
5 min read

Paid Search

Google Shopping Now Solves 4 Critical Problems Retailers Face

Find out how some new capabilities in Google shopping ads will help address some big challenges facing ecommerce advertisers.

Frederick Vallaeys
7/12/2018
3.1K Reads
7 min read

Paid Search

Are the Days of Human-Managed PPC Numbered?

Google just started automating two things we did manually for years. Here are a few insights on PPC and automation.

Frederick Vallaeys
5/10/2018
4.0K Reads
8 min read

Paid Search·Tools

3 Scripts for Automating AdWords Reports in Spreadsheets

If you’ve hesitated to try AdWords Scripts, consider one of these three as your first foray into the scripts world.

Frederick Vallaeys
4/12/2018
12K Reads
7 min read

Digital Advertising·YouTube

How to Use Automation to Ensure Brand Safety for Your YouTube Ads

Here’s how smart advertisers can address YouTube brand safety concerns and control ad placement through automation.

Frederick Vallaeys
3/12/2018
1.5K Reads
7 min read

Paid Search

5 Things You Could Be Automating with AdWords Scripts

Here are five PPC tasks that are great for automating with scripts, and some specific scripts that you should try.

Frederick Vallaeys
2/8/2018
16K Reads
9 min read

Paid Search

5 Ways to Automate More of Your PPC This Year

Start improving your PPC campaigns with artificial intelligence. Commit to adding a new form of automation to your accounts.

Frederick Vallaeys
1/11/2018
6.0K Reads
8 min read

News·Paid Search

Quality Score Update: What You Need to Know

With an impending change in Quality Score from Google due on September 12, here’s an updated version of my free AdWords Script.

Frederick Vallaeys
9/9/2016
5.6K Reads
5 min read

Paid Search

6 Costly Mistakes to Avoid With Shopping Campaigns

Have you transitioned your Product Listing Ads to Google’s new campaign type, Shopping campaigns, yet? If not, what are you waiting for? Google is scheduled to...