Find Out If You’re Impacted by Google’s Changes to Exact Match

Do Google Ads’ changes to exact match targeting impact your ad campaigns? Here are three ways to find out.
Do Google Ads’ changes to exact match targeting impact your ad campaigns? Here are three ways to find out.
Here’s an AdWords script you can use to automatically limit ads from showing on poorly performing mobile apps.
Find out how some new capabilities in Google shopping ads will help address some big challenges facing ecommerce advertisers.
Google just started automating two things we did manually for years. Here are a few insights on PPC and automation.
If you’ve hesitated to try AdWords Scripts, consider one of these three as your first foray into the scripts world.
Here’s how smart advertisers can address YouTube brand safety concerns and control ad placement through automation.
Here are five PPC tasks that are great for automating with scripts, and some specific scripts that you should try.
Start improving your PPC campaigns with artificial intelligence. Commit to adding a new form of automation to your accounts.
With an impending change in Quality Score from Google due on September 12, here’s an updated version of my free AdWords Script.
Have you transitioned your Product Listing Ads to Google’s new campaign type, Shopping campaigns, yet? If not, what are you waiting for? Google is scheduled to...
If you’re anything like me, one of your least favorite parts of working on AdWords is taking care of all the tedious and repetitive tasks...
This is my first blog post for Search Engine Journal. I plan to blog once a month on the topic of PPC, a field I’ve been...