![Humans Vs. Generative AI: A Head-To-Head Ad Copy Content Test [Data Study]](https://www.searchenginejournal.com/wp-content/uploads/2024/03/Untitled-design-54-760x400.webp)
Humans Vs. Generative AI: A Head-To-Head Ad Copy Content Test [Data Study]
Find out which is more effective: human copywriting or AI-generated ad copy. This study reveals insights on driving clicks and conversions.
Founder of Hop Skip Media, Ameet Khabra, has spent the last 15+ years figuring out why people do what they do online, what prompts them to take action, and how to use this insight to make marketing work better. Today, she uses that experience to design dazzling campaign strategies for clients and teach future generations of PPC pros at the university level.
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