Digital Advertising
Learn the ropes of digital advertising for effective and successful execution.
Learn the ropes of digital advertising for effective and successful execution.
The holiday season is an important time for many Health and Wellness advertisers. Here’s how to give your accounts the attention they need.
For the first time in over a year we’re offering you the chance to save on sponsored articles! Offer available until midnight tonight.
Burst marketing or drip marketing? Which one do you need? How do you get over the difficulties of always-on marketing?
Don’t let fraud waste your campaign budget. Learn how modern technologies can help advertisers fight fraud and protect their brand.
Learn about the most common ethical and legal issues in PPC and what the industry needs to do to ensure oversight.
Staying up-to-date is your key to reaching sales goals on any platform. This guide will show you how to win with various Amazon Ad Types.
Writing influential ad copy is an essential skill for any digital marketer. Learn about what subliminal messaging is and how to use it.
Learn how to optimize your Facebook Ads campaign budget, with tips on both Daily Budget and Lifetime Budget from a social PPC expert.
Keywords are no longer just about words; they’re about meanings. Learn how phrase match works in Google Ads to improve PPC performance.
Brands need to consider how generational values contribute to a successful digital marketing strategy. Here’s what you need to know.
Video advertising isn’t as expensive — or scary — as you may think. If you haven’t given it a try yet, now’s the time.
Want more information about how to use each Facebook Ad objective to your advantage? Here’s a guide to each type and their bidding options.
A nimble Amazon strategy is essential because of the dynamic changes in ecommerce. Here’s what marketers need to know to keep up.
Do Facebook Ads really work? Yes, they do. Here’s what you need to know about them and how to set up your first campaign.
Companies reach an inflection point where they should invest at the top of the funnel. If they don’t, continued market share hangs in the balance.
Gaining new followers on Instagram can be difficult with so many users. Learn how to use Instagram Ads to turn potential followers into loyal customers!
Instagram is popular with marketers of consumer-facing brands but requires both channel and user knowledge to succeed. Learn how to create eye-catching Instagram ads here.
YouTube audio ads are designed to serve brand awareness and reach goals with audio content on the video platform. Here’s how.
Find everything you need to know about Pinterest Video Ads, Static Ads, Shopping Ads, Carousel Ads, retargeting & more in this guide to promoted Pins.
Aggregated event measurement will be an impactful change for many Facebook advertisers. Here’s what you need to know to prepare.
DuckDuckGo is calling out Google over its new privacy labels on iOS which reveal how much data the company is collecting from iPhone users.
Google, Facebook, and other big tech companies may have to negotiate deals with US news publishers to pay them for content if new bill passes.
Video advertising is an easy target for budget cuts because many advertisers think it’s too costly—but YouTube Ads production doesn’t have to be so pricey.
It’s estimated that roughly 27% of internet users are leveraging ad blockers. What do we know about who is using ad blockers and why?
Google assures users it will not replace third-party cookies with with an alternative solution that tracks users’ web activity.
Stay in Facebook’s good graces and keep your ad campaigns on track with these 10 things to work through before launching your next campaign.
Who were the winners and losers in this year’s Super Bowl Ads? Enjoy these marketing takeaways from the funniest & best ads.
Be 100% prepared for what changes when you choose a different attribution model in Google Ads, and how switching can affect optimizations and performance.
It takes more than just great strategy and tactics to make search engine marketing work. Find out how branding makes all the difference.
YouTube is turning post-roll ads on by default for all videos that are eligible to serve ads.