Digital Advertising
Learn the ropes of digital advertising for effective and successful execution.
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Google Makes It Easy To Create Video Ads
Google Ads is launching a handful of new features, including an easy way for businesses to create video ads.
Google Ads Creative Studio Now Available To All Advertisers
Google Ads Creative Studio, a tool for creating unique ads at scale, is out of beta and available to all advertisers.
Google Proposes Splitting Ad-Tech Business To Prevent Antitrust Suit
Google proposing splitting advertising divisions into a separate business unit to head off an antitrust lawsuit.
10 Remarketing Tools For Reengaging & Winning The Conversion
Check out 10 remarketing tools that can help get you in front of a warmer audience and seal the deal.
Metaverse Primer For Marketers: How We Got Here & Where We Go Next
Ecommerce marketers should pay rapt attention to the evolution and progression of the Metaverse. Here’s what you need to know with examples from various brands.
7 Things You Need To Know About The Digital Services Act (DSA)
What does the EU Digital Services Act do, who is impacted, and what can you do to prepare? Get a full DSA overview here.
TikTok Ads For Beginners: A Complete Guide & Steps To Success
Check out these TikTok ad basics, best practices, and tips for success including step-by-step guidance on setting up your first campaign.
YouTube Adds New Connected TV Capabilities
Google made improvements to its YouTube Connected TV capabilities. These updates allow advertisers to have more confidence in their CTV strategy.
AdSense Pausing Monetization On Some Ukraine Related Topics
Google sent a reminder to publishers that expands on current policy related to showing ads on content about the war on Ukraine
Amazon Raises Affiliate Commission Rates
Amazon announces a limited time increase in commission rates. How does it compare to pre-Covid commission percentages?
Facebook Ads For Beginners: FAQs, How To Set Up & Time-Saving Tips
New to Facebook Ads? Cut your learning curve and improve ROI with 6 steps to get you started and tips to help you succeed.
Facebook Ads: Who’s Best At Earning The Click & How It’s Done
See how top advertisers are combining creativity with data insights to earn more clicks on their Facebook Ads.
Facebook Ads: When Is Paying For Engagement Worth It?
With organic reach abysmally low, how can you get new eyes on your social content? Check out these tips for paid engagement with Facebook Ads.
Here’s How Meta Is Changing Facebook Ads Targeting For 2022
Audience targeting changes are coming to Facebook Ads campaigns starting January 19. Here’s what you need to know.
Nostalgia Marketing & What We Can Learn From John Lewis Ads
Find out how several major brands use nostalgia marketing to build brand awareness and connect with customers on a deeper level.
Health & Wellness Advertising Tips To Drive Holiday Sales
The holiday season is an important time for many Health and Wellness advertisers. Here’s how to give your accounts the attention they need.
SEJ Sponsored Post Sale Ends Tonight
For the first time in over a year we’re offering you the chance to save on sponsored articles! Offer available until midnight tonight.
What Is Always-On Marketing? Everything You Need To Know
Burst marketing or drip marketing? Which one do you need? How do you get over the difficulties of always-on marketing?
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Must-Have Anti-Fraud Features To Protect Your Ad Campaigns [Checklist]
Don’t let fraud waste your campaign budget. Learn how modern technologies can help advertisers fight fraud and protect their brand.
10 Ethical Grey Areas & Illegal SEM Practices (And How to Solve Them)
Learn about the most common ethical and legal issues in PPC and what the industry needs to do to ensure oversight.
Amazon Ad Types: A Complete Guide for Marketers
Staying up-to-date is your key to reaching sales goals on any platform. This guide will show you how to win with various Amazon Ad Types.
How & When to Use Subliminal Messages in Your Ad Copy
Writing influential ad copy is an essential skill for any digital marketer. Learn about what subliminal messaging is and how to use it.
How to Set the Budget for Your Facebook Ad
Learn how to optimize your Facebook Ads campaign budget, with tips on both Daily Budget and Lifetime Budget from a social PPC expert.
Google Phrase Match: Everything You Need to Know
Keywords are no longer just about words; they’re about meanings. Learn how phrase match works in Google Ads to improve PPC performance.
How to Increase Conversions Through Generational Consumer Values
Brands need to consider how generational values contribute to a successful digital marketing strategy. Here’s what you need to know.
Why Now Is the Right Time to Advertise With Video (If You Aren’t Already)
Video advertising isn’t as expensive — or scary — as you may think. If you haven’t given it a try yet, now’s the time.
How to Choose the Right Facebook Ad Objective for Your Goals
Want more information about how to use each Facebook Ad objective to your advantage? Here’s a guide to each type and their bidding options.
Amazon Advertising: New Features & Opportunities for Brands
A nimble Amazon strategy is essential because of the dynamic changes in ecommerce. Here’s what marketers need to know to keep up.
How Do Facebook Ads Actually Work? Here’s What You Need to Know
Do Facebook Ads really work? Yes, they do. Here’s what you need to know about them and how to set up your first campaign.
Why Top of Funnel Matters & How to Win Buy-in for It
Companies reach an inflection point where they should invest at the top of the funnel. If they don’t, continued market share hangs in the balance.