Michelle is the Director of Client Services at Clix Marketing. She has 8+ years experience in all aspects of PPC and brings a wealth of experience developing and executing campaigns across search, social, and display platforms in both agency and in-house settings. She’s a regular industry speaker and contributor through blogs and community discussions.
As third-party data sources evolve, learn how to generate first-party audiences through PPC to fuel accurate audience targeting in digital marketing.
Knowing your competitors’ search ads strategy can help you focus your efforts where you can win. Here are three key areas to review.
Use these engagement triggers to step up your remarketing (and prospecting) game with engaged audiences over simple page views.
Learn how to craft the ideal Facebook Ads placement strategy for any account.
Audience Insights tools are powerful when know how to use them. Here are four strategies to improve your audience game.
Customer upload lists are often underused in paid search. Here are examples of how to use them in PPC campaigns.
Here are seven ideas for using lead gen ads for companies that don’t generate leads.
These strategies will help keep your root audiences fresh so your Facebook Ads lookalike models can perform for longer.
Audiences are powerful for PPC. Here are five ways you can use them as part of your search campaign strategy.