Digital Advertising
Learn the ropes of digital advertising for effective and successful execution.
Learn the ropes of digital advertising for effective and successful execution.
Here’s everything you need to know about Criteo’s Retail Media platform, what it does for sponsored products, and how to get started
2020 presented unique challenges for the biggest selling season of the year. Here are the factors, and some creatives that stood out in the noise.
YouTube is launching a new type of audio-based ad unit to reach people who use the platform as their music and podcast player.
Spotify is acquiring Megaphone, a leading podcast advertising and publishing platform, in an effort to expand advertising options for podcasters.
Advertising and personalization efforts not only aren’t required to be creepy, they absolutely shouldn’t be. To be effective, we have to treat it responsibly.
Does digital advertising really deliver the value it claims? Is it the next huge bubble waiting to burst? Let’s examine the premises in this post.
Major online shopping revenue is coming this holiday season. Don’t miss out! Use these tips to help kick off your social media advertising strategy now.
Seeing audience fatigue in your paid search and social ad campaigns? This approach can help bring some life to your stale conversion funnel.
Keywords in SEM are starting to serve less value. Learn what’s causing this change and where you can shift your focus instead.
Looking to attract more qualified B2B leads on LinkedIn? Follow these tips to make sure your LinkedIn lead gen forms are set up for success.
Thinking of creating bumper video ad campaigns on Google Ads? Follow these four principles to turn them into a powerful new tool for your brand.
Confused about CPM, eCPM, and RPM? Learn what these acronyms mean, where they fit into the paid media ecosystem, and how they are calculated.
Leverage Google Display Network to catch customers while they’re in action. Use these six tactics to reach a wider audience with GDN.
Businesses can apply for the beta and start advertising for $500.
Chrome 84 is rolling out with restrictive third party cookie handling. This is how to check if it affects your site.
The launch comes amidst expected U.S. revenue of $500m for the year 2020.
Discover how businesses can use YouTube Video Builder, what its limitations are, and how Google can make the tool even better.
The latest in policy updates from Google include clickbait ad disapprovals and account pauses during violation investigations.
The latest discovery reignites the debate around what responsibility an ad platform has to monitor the publishers in its network.
Google’s John Brown explains how the company’s monetization policies are created to meet the needs of publishers and advertisers.
As advertisers seek to diversify product discovery and boost visibility, retailer media networks have the potential for great returns. Learn more here.
Q1 started off with major gains year-over-year for Amazon Ads, with overall 44% growth to $3.9b.Â
Another economic crisis looms due to COVID-19. Most PPC advertisers and marketers are adapting to survive. Here’s how.
Now might be the right time to give video ads a try. Here’s why and how you can leverage them.
Google and Facebook must now share data and advertising revenue with local media companies in order to display their content.
Quora Ads has announced a redesign of their interface, including with a back end code refresh.
For the next 5 months, Google Ads is waiving ad serving fees for news publishers using Google Ad Manager.
Majority consumers are seeking uplifting YouTube content during the COVID-19 pandemic. Here’s what this means for your brand.
The expanded capability in Seller Central means reaching shoppers who are browsing similar and/or complementary product types and categories.
Plunging CPMs might look bad on the surface, but practitioners say they’re seeing strong results in some sectors.