9 Types Of Content That Will Help Your Local SEO
Still publishing the same content since you first started your business? Check out these nine content creation ideas to freshen up your local SEO strategy.
Anna Crowe
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Anna is the Assistant Editor for Search Engine Journal. Over the last 10+ years, Anna has successfully been running her own SEO and content agency working with brands like Moz, Kissmetrics, Dollar Thrifty Rental, Hearst Magazine, Mailboat Records, Philip Morris International, Bloomin’ Brands, & many more. She enjoys burritos and puppies (in that order).
Articles
Reading Level: Is It A Google Ranking Factor?
Can a better readability score actually help boost your rankings? Learn whether reading level is a Google ranking factor.
12 Important Image SEO Tips You Need To Know
Without proper image optimization, you’re wasting a valuable SEO asset. Here are 12 important image optimization tips you need to know.
SEO Strategy: A Full Year Blueprint (+Template) [Ebook]
Get an easy-to-follow 12-month SEO blueprint to create profitable strategies, track your progress, and adapt quickly.
Internal Links As A Ranking Factor: What You Need To Know
Certain mythical SEO tales about internal links have been passed down through generations of SEO professionals. It can be hard to tell fact from fiction.
Is Your IP Address A Google Ranking Factor?
Are your hosting and IP address used by Google as a search ranking factor? Let’s take a look at the evidence.
Fresh Content As A Google Ranking Factor: What You Need to Know
Does Google consider content freshness as a ranking factor as it compares your content against others to find the best answer for searchers?
Crawl Errors & Crawl Budget: Are They Google Ranking Factors?
Are Crawl Errors a Ranking Factor? We’ve tapped into Google’s documents to fact-check and find out. Read about it here.
Code To Text Ratio: Is It A Google Ranking Factor?
Does the code to text ratio really matter to search engines like Google? Is it a ranking factor? Find out here.
Bounce Rate: Is It a Google Ranking Factor?
Does bounce rate impact your Google rankings? See whether it’s a ranking factor and learn about any impact on organic traffic here.
What Exactly Is E-A-T & Why Does It Matter to Google?
E-A-T is an important guideline marketers need to know and focus on. Find out exactly what E-A-T is and why it matters.
Top 8 Google Ranking Factors: What REALLY Matters For SEO
Which Google ranking factors matter most to your SEO strategy? Read about the ones that top our list and why.
SEO Keyword Research: 15 of the Biggest Mistakes You MUST Avoid
SEO marketing campaigns start with keyword research that is done right. Watch out for these 15 mistakes that can hold back your performance.
How To Use Social Media for Keyword Research
Social media offers a wealth of data for SEO pros to tap into. Here are some ways to use social media for keyword research.
How Do Facebook Ads Actually Work? Here’s What You Need to Know
Do Facebook Ads really work? Yes, they do. Here’s what you need to know about them and how to set up your first campaign.
7 Ways to Improve SEO on Your WordPress Site
Are you looking for other ways to improve your WordPress SEO outside of Yoast? Here are 7 actionable tips you can implement.
SEO For Ecommerce Websites: A Step-By-Step Guide
You’ve spent months, maybe even years, building your ecommerce site. Still have no traffic? Check out this guide for ecommerce SEO to increase traffic.
WordPress Checklist: 17 Steps to Launching Your Site
Need help maintaining and optimizing your WordPress website? Here’s a simple, easy-to-follow, and information-packed checklist to use.
44 Free Tools to Help You Find What People Search For
It’s important to know what people are searching for and why. Check out these tools to help target keywords easily and understand users better.
How to Perform an In-Depth Technical SEO Audit
Learn a step-by-step process for creating a comprehensive technical SEO audit for your clients.
A Complete Guide to Bing Webmaster Tools
Here’s your guide on how to use Bing Webmaster Tools to uncover SEO issues and make your site perform better.
How to Use Google Analytics: A Complete Guide
Read this guide for an overview of Google Analytics and how you can use it to your advantage to boost your SEO and digital marketing.
What Are Breadcrumbs & Why Do They Matter for SEO?
Breadcrumbs are website navigational elements used to create a better UX and improve crawlability. Discover how breadcrumbs impact SEO.
The Best 404 Pages: 37 Examples You Need to See
Your 404 page should show off your creativity and personality – and help users. Here are 37 awesome examples of 404 pages to inspire you.
Content Guidelines: Why Your Brand Needs a Style Guide
Looking to scale your content production? Then you’ll need guidelines to keep your content consistently on-brand. Learn how to create a style guide here.
101 Quick & Actionable Tips to Improve Your SEO
Looking for actionable and proven SEO tactics? The kind that will help you now? Here are 101 quick SEO tips, tricks, and secrets that work.
5 Ways to Convert Organic Traffic Into Qualified Leads
Are you optimizing your content for Google AND for conversions. Here are five ways you can turn organic traffic into qualified leads.
15 Red Flags You’re About to Work for Jerk 💩
Don’t work for another jerk! 121 job interviews later, here are the 15 red flags to watch out for before you accept a job offer.
What Is Enterprise SEO?
What makes an enterprise site? How does enterprise SEO differ from traditional SEO? Check out why an enterprise SEO plan matters for large organizations.
A Guide from Link Building to Link Earning
Here are five link earning ideas to consider when planning out your content strategy.