Anna is the Assistant Editor for Search Engine Journal. Over the last 10+ years, Anna has successfully been running her own SEO and content agency working with brands like Moz, Kissmetrics, Dollar Thrifty Rental, Hearst Magazine, Mailboat Records, Philip Morris International, Bloomin’ Brands, & many more. She enjoys burritos and puppies (in that order).
Get an easy-to-follow 12-month SEO blueprint to create profitable strategies, track your progress, and adapt quickly.
E-A-T is an important guideline marketers need to know and focus on. Find out exactly what E-A-T is and why it matters.
Which Google ranking factors matter most to your SEO strategy? Read about the ones that top our list and why.
SEO marketing campaigns start with keyword research that is done right. Watch out for these 15 mistakes that can hold back your performance.
Do Facebook Ads really work? Yes, they do. Here’s what you need to know about them and how to set up your first campaign.
Need help maintaining and optimizing your WordPress website? Here’s a simple, easy-to-follow, and information-packed checklist to use.
It’s important to know what people are searching for and why. Check out these tools to help target keywords easily and understand users better.
Breadcrumbs are website navigational elements used to create a better UX and improve crawlability. Discover how breadcrumbs impact SEO.
Looking to scale your content production? Then you’ll need guidelines to keep your content consistently on-brand. Learn how to create a style guide here.
Are you optimizing your content for Google AND for conversions. Here are five ways you can turn organic traffic into qualified leads.
Find useful tips and tricks on how to deal with robots.txt and meta robots tags in this guide.
What is an unnatural link and how do you fix them? Find the answers here.
Follow the tips in this handy link building checklist and earn more and better links from your campaigns.
The CCPA is in effect as of January 1, 2020. Here’s how this affects your marketing campaigns.