Still publishing the same content since you first started your business? Check out these nine content creation ideas to freshen up your local SEO strategy.
After Google’s first Panda Update, several sites with poor spelling and grammar saw significant ranking demotions. Coincidence? Or conspiracy theory? Let’s dive in.
Can a better readability score actually help boost your rankings? Learn whether reading level is a Google ranking factor.
Without proper image optimization, you’re wasting a valuable SEO asset. Here are 12 important image optimization tips you need to know.
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Get an easy-to-follow 12-month SEO blueprint to create profitable strategies, track your progress, and adapt quickly.
Nofollow is a hyperlink attribute that tells Google to not pass PageRank so Google doesn’t crawl the link. But is it a ranking factor?
Certain mythical SEO tales about internal links have been passed down through generations of SEO professionals. It can be hard to tell fact from fiction.
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Don’t miss a single opportunity to connect with your audience via holiday marketing! Get the complete list of holidays and a calendar template, too.
Are your hosting and IP address used by Google as a search ranking factor? Let’s take a look at the evidence.
Do you have to have a Google Search Console account to appear in Search, and is whether you use it a ranking factor?
Will using Google Analytics on your website help it rank higher in Google Search results? See what the experts say.
Does Google consider content freshness as a ranking factor as it compares your content against others to find the best answer for searchers?
Will an exact match domain help your site perform better in Google Search? See whether domain name is a ranking factor.
Do you think Domain Authority is a ranking factor and helps websites rank in search engines? Read about our verdict here.
Are Crawl Errors a Ranking Factor? We’ve tapped into Google’s documents to fact-check and find out. Read about it here.
Does the code to text ratio really matter to search engines like Google? Is it a ranking factor? Find out here.
Does bounce rate impact your Google rankings? See whether it’s a ranking factor and learn about any impact on organic traffic here.
Does author authority impact your organic search rankings? Learn whether search engines really care about who created the content and if it impacts ranking algorithms.
E-A-T is an important guideline marketers need to know and focus on. Find out exactly what E-A-T is and why it matters.
Which Google ranking factors matter most to your SEO strategy? Read about the ones that top our list and why.
SEO marketing campaigns start with keyword research that is done right. Watch out for these 15 mistakes that can hold back your performance.
Social media offers a wealth of data for SEO pros to tap into. Here are some ways to use social media for keyword research.
Do Facebook Ads really work? Yes, they do. Here’s what you need to know about them and how to set up your first campaign.
Are you looking for other ways to improve your WordPress SEO outside of Yoast? Here are 7 actionable tips you can implement.
You’ve spent months, maybe even years, building your ecommerce site. Still have no traffic? Check out this guide for ecommerce SEO to increase traffic.
Need help maintaining and optimizing your WordPress website? Here’s a simple, easy-to-follow, and information-packed checklist to use.
It’s important to know what people are searching for and why. Check out these tools to help target keywords easily and understand users better.
Learn a step-by-step process for creating a comprehensive technical SEO audit for your clients.
Here’s your guide on how to use Bing Webmaster Tools to uncover SEO issues and make your site perform better.
Read this guide for an overview of Google Analytics and how you can use it to your advantage to boost your SEO and digital marketing.