Latest Posts

The Effectiveness of Search
AdNouncement· SEO

The Effectiveness of Search

SEM is considered one of the most powerful marketing channels. But does SEM really help drive traffic to your site? It’s a question many search marketers have heard from clients, especially since SEM is taking up a large chunk of marketing budgets.

734 shares 1.1K reads
HTTPS: Friend or Foe?
SEO

HTTPS: Friend or Foe?

Since HTTP and HTTPS both have a stigma attached, let’s analyze and weigh the advantages and disadvantages to using one or the other.

847 shares 2.8K reads
10 Reasons to Attend SEJ Summit
Events

10 Reasons to Attend SEJ Summit

If you’re on the fence about two conferences around the same time, I’ve got the perfect solution that’s the best of both worlds: SEJ Summit. Continue reading below to see why I’m obsessing over the SEJ Summit.

316 shares 275 reads
Where are My AMP Pages in the Search Results?
SEO

Where are My AMP Pages in the Search Results?

Just when you thought you passed the Structured Data Testing tool and implemented your AMP HTML file extensions perfectly, you realize you’re AMP pages are not showing up in the search results. What gives?

570 shares 5.6K reads