Google Page Layout Algorithm: Everything You Need to Know
The complete history of Google’s ‘above the fold’ page layout algorithm, how it has evolved, and what it all means.
Anna Crowe
Marketing Consultant
Company
A&Co
Follow Me
Expertise
Favorite Tools
About
Anna is the Assistant Editor for Search Engine Journal. Over the last 10+ years, Anna has successfully been running her own SEO and content agency working with brands like Moz, Kissmetrics, Dollar Thrifty Rental, Hearst Magazine, Mailboat Records, Philip Morris International, Bloomin’ Brands, & many more. She enjoys burritos and puppies (in that order).
Articles
Meet Eversign, the Contract Tool of the Future
Eversign delivers a powerful punch of integrations: Send, manage, and sign documents from anywhere, on any device.
A Hard Knocks Entrepreneur Who Started a Creative Empire
Pixel Road Designs’ CEO on the power of resilience and what led him to start a successful visual communications agency.
How to Dominate SEO in the Mobile-First Index
Google’s mobile-first index is being rolled out in the coming months. The mobile index is similar to desktop, but hidden content could be your downfall....
12 Reasons We’re SO Thankful This Year
Since I know plenty of you will be enjoying turkey for the upcoming Thanksgiving holiday, I wanted to share this inside scoop on what the...
8 Tips for E-Commerce Holiday Marketing Success
Chestnuts roasting on an open fire. Increased revenue during the holiday season. Isn’t that how the remix goes? No matter what type of e-commerce business...
#Pubcon Day 3: Women in Digital, Amazon, Analytics
If you missed out on Pubcon, check out what Gary Illyes and Bill Hunt had to say on the future of search along with Annie...
#Pubcon Day 2: Facebook Advertising, Twitter Hacks, & Reddit Tricks
If you want to optimize Facebook ad costs, increase your Twitter engagement, and Reddit knowledge, check out my Pubcon day 2 sessions. Click for more!
#Pubcon Day 1: Tech Issues & Link Building Tips
If you want to new creative ways to build links or learn how to analyze server logs for a better crawl rate, check out my...
What Gets The Most Results for Top SEOs? [Infographic]
Check out the infographic below to find out what other SEO marketers are focusing on and what they are leaving on the backburner for now.
How I Increased Pageviews by 34% with Content Syndication
Learn my top takeaways from repurposing my old SEJ articles to Medium and LinkedIn. Get my insights, tips, and ideas for engaging on these platforms.
WebCEO: Easy Local SEO Strategy Implementation
Identifying how your local competitors are winning seemed to have been nearly impossible. Until now.
What Gets The Most Results for Top SEOs? [STUDY]
SEJ surveyed 65 the top SEO marketers to find out what projects they are working on and challenges they face today. See the results here.
The Power of Influencer Marketing and the Lessons They’ve Taught Me
I’ve tried all the best influencer marketing tips and strategies. These are the lessons I learned. Read the complete list on SEJ.
Growth Hacking Your Content on Medium
A look at how Medium is evolving as a social media and publishing platform, how they’re changing marketing, and how to grow your audience in...
The Effectiveness of Search
SEM is considered one of the most powerful marketing channels. But does SEM really help drive traffic to your site? It’s a question many search...
How to Grow Your Business With SEM in 2016
2016 has brought many changes to SEM from Bing Ad Network taking off to local Adwords changes. But, what does this mean for PPC? Find...
Don’t Ignore Voice Search in Your SEO
Amazon’s Alexa, Apple’s Siri, Microsoft’s Cortana, and Google Now are all competing in the voice search space. Find out who wins on SEJ!
How to Succeed With AdWords New Local Search Ads
Google announced new local search ads would incorporate “promoted pins.” Find out more on how to succeed with local Adwords on SEJ.
10 Reasons to Attend SEJ Summit
If you’re on the fence about two conferences around the same time, I’ve got the perfect solution that’s the best of both worlds: SEJ Summit....
How To Build Amazing Personalized Influencer Marketing Campaigns
Brands tend to meet the influencer marketing world with a “meh.” But, it offers so much more to the brand than one would think. It’s...
Where are My AMP Pages in the Search Results?
Just when you thought you passed the Structured Data Testing tool and implemented your AMP HTML file extensions perfectly, you realize you’re AMP pages are...
Prominence as a New Local SEO Ranking Signal
Seriously, has anyone mastered local SEO yet? With Google’s announcing ‘prominence’ as a new ranking signal, find out how to rank for local SEO here.
Why the Twitter Timeline Change is Good
See why Twitter timeline change is good for your brand, and why you should keep loving it and start incorporating a content-driven strategy into your...
22 Brands With Awesome Instagram Videos
Instagram’s making changes. From an alogorithm update to 60-second Instagram videos, find out what your brand needs to know. Stat!
Don’t Launch a WordPress Site Before You Go Through This Checklist
A list of things to check off before you launch your next WordPress website so that you can secure SEO bliss.
How to Create a Promoted Pin That Will Actually See Results
Ever look at your Pinterest Promoted Pins and think, “There’s just something off here?” Find out how to optimize your Promoted Pins with this guide.