Could it be that the reign of backlinks and content marketing is coming to an end? I don’t want to jinx it, but judging by my survey, most signs point to ‘no.’ In my study, SEO pros gave the inside scoop on what they’re are focusing on and what they are still struggling to build. I am onboard with all of it (well, maybe not the finding unicorns part, I mean, I’m not Tom Cruise from Legend circa 1985).
If you’ve battled building links, chances are you’ve been plagued by the idea of keeping up with the changes of Rankbrain and Penguin. And, your technical SEO lingers, taking weeks — sometimes months — to see the results. So, you ask yourself: Where do I begin?
Our panel of 64 top search marketing experts give you insights into their daily lives. From content curation on steroids to on-site and technical SEO getting oodles of your time, and not to mention, having to build relevant backlinks that still leaves all of us with something to be desired. So, I tapped 215 SEO marketers including well-known experts like Rand Fishkin, Eric Enge, and Tim Soulo to share these findings with you. The data below is a far cry from the glitz and glamor of simply writing meta data and cleaning up 404 errors — it shares the challenges that all search marketers are facing in 2016 and beyond.
And I can just say; it feels real good to have some real-life advice from other search marketers. Whether you’re doing freelance SEO, a Google Analytics noob, or a schema markup vet, you’ll find you can connect with these stats. Think of this as your annual reminder that, yes, there are certain things that every SEO strategist will struggle with daily.
Check out the infographic below to find out what other SEO marketers are focusing on and what they are leaving on the backburner for now.
Featured Image: Pixel Road Designs. Disclaimer: Pixel Road Designs is owned by Brent Csutoras, a managing partner of Alpha Brand Media/Search Engine Journal.
Infographics by Pixel Roads Designs. Used with permission.
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