Don’t Get Entangled in These PPC Snags!
You can best avoid PPC snags if you know what to look out for. Here’s what to watch for.
SEO vs. PPC: A Few Forgotten Truths
These five forgotten truths in the SEO versus PPC debate can help you come to a good conclusion.
8 Tips for More Effective Video Ads
Here are eight tips that will help you create more effective video ads.
What to Expect From Your New PPC Agency
Here are six things you can expect when you first start working with a PPC agency.
5 Video Ad Marketing Goals & How to Achieve Them
Here are five goals you might have for your video advertising campaign and how you can achieve them.
Everything You Need to Know About Ad Extensions
Here’s everything you need to know about manual and automated ad extensions available on Google Ads and Bing Ads.
What Does PPC Have to Do With Website Design?
A great website is crucial to great PPC. These six website design elements can most impact your PPC performance.
Why You Can’t Build a Successful PPC Program in Just a Few Hours
Some PPC guides suggest you could get a successful PPC program up and running in just a few hours. But...
Google Ads Not Working for Your Small Brand? Try Something Different
Here are three different Google Ads strategies you can use to go up against megabrands in competitive PPC markets.
4 Key GDN Settings to Check for Smarter Ad Spend
Keep a close eye on these key settings to keep your Google Display Network ad spend in check.
8 Dos & Don’ts for Your PPC Landing Page
Keep in mind these dos and don’ts when creating your PPC landing page.
A Rundown of Your Google Ads Automated Bid Options
Here’s what you need to know about Google Ads automated bid options and tips for using each.
What You Need to Know About Google Ads Bid Strategy
Learn the basics of Google Ads bidding and tips for moving from manual to automated bidding.
The Challenge of Competing with Directory Sites in Paid Search
Here’s how to develop a strategy that will differentiate you from directory sites in paid search.
Should You Choose a PPC Agency or In-House PPC Management?
In-house or agency? Each has pros and cons. Here’s why you should consider a hybrid PPC management solution.
How Targeted Do You Need to Make Your PPC Landing Pages?
Here’s why creating dozens – or even hundreds – of ultra-targeted PPC landing pages can be worth the effort and...
5 PPC Takeaways That Will Make You a Better Marketer
It’s important to learn from everything we do. Here are five PPC takeaways and lessons you can learn from.
AdWords Attribution: Give Your Clicks Some Credit!
Here’s a recap of AdWords attribution models and what you can expect when you use them.
8 Huge Dangers of Shutting Down Your AdWords Account
Here’s how letting AdWords campaigns run without professional oversight, or shutting them down entirely, can negatively impact your business.
Using Google Demographic Data to Optimize Your PPC Account
How PPC pros can better optimize accounts and target audiences using the various types of demographic data Google collects.