Why the Path to PPC Success Is Rarely Straight
Getting great PPC results can be a long process of developing creative solutions, testing, and adjusting. Here’s what that process looks like in practice.
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Scaling Back Your PPC Program? Here’s What You Need to Consider
When you shift PPC budget from one area to another, you trigger a set of trade-offs. Here are some decisions you may need to make.
7 Dos & Don’ts for Taking Charge of Your PPC Program (Again)
Found yourself back in charge of your company’s PPC program? Here are some tips to help you get your footing.
7 Signs Your PPC Program Is Being Mismanaged
Here are seven signs of PPC mismanagement that you should look for as a business owner or marketing director.
Do You Really Need to Translate Your Google Ads?
Translating your Google Ads can lead to higher CTRs. These 10 tips can help make the process easier.
6 Reasons to Run Responsive Display Ads (& 2 Reasons Not To)
Responsive display ads can play a helpful role in your Google Ads program. Here’s why you should take another look.
Do You Really Want a 100% Google Ads Optimization Score?
Here’s what would happen if you applied Google Ads’ recommendations across the board.
4 Ways to Prepare for PPC in 2020
It’s a great time to get a head start on 2020. Here are four areas to focus your PPC efforts.
Is It Time to Give Google Ads Message Extensions Another Try?
Given the growth in mobile and messaging use, it might be time to give Google Ads message extensions another try.
What You Should (& Should Not) Do with Your Sitelinks
Discover how sitelinks can improve performance and brand awareness if you apply them thoughtfully and strategically.
Should You Choose a Generalist or Specialist Marketing Agency?
Should you choose a generalist or specialist marketing agency? Here are some questions to help you decide.
Don’t Get Entangled in These PPC Snags!
You can best avoid PPC snags if you know what to look out for. Here’s what to watch for.
SEO vs. PPC: A Few Forgotten Truths
These five forgotten truths in the SEO versus PPC debate can help you come to a good conclusion.
8 Tips for More Effective Video Ads
Here are eight tips that will help you create more effective video ads.
What to Expect From Your New PPC Agency
Here are six things you can expect when you first start working with a PPC agency.
5 Video Ad Marketing Goals & How to Achieve Them
Here are five goals you might have for your video advertising campaign and how you can achieve them.
Everything You Need to Know About Ad Extensions
Here’s everything you need to know about manual and automated ad extensions available on Google Ads and Bing Ads.
What Does PPC Have to Do With Website Design?
A great website is crucial to great PPC. These six website design elements can most impact your PPC performance.
Why You Can’t Build a Successful PPC Program in Just a Few Hours
Some PPC guides suggest you could get a successful PPC program up and running in just a few hours. But the reality isn’t so simple.
Google Ads Not Working for Your Small Brand? Try Something Different
Here are three different Google Ads strategies you can use to go up against megabrands in competitive PPC markets.