Check out these common missteps that can waste your Google Ads budget, based on lessons learned in conducting PPC audits.
Discover the main components of a comprehensive paid search program and decide which elements you should include in yours.
Discover the dangers of routinely pausing underperforming Google Ads campaigns and sinking all your budget into top performers only. Learn what to do instead.
Video advertising isn’t as expensive — or scary — as you may think. If you haven’t given it a try yet, now’s the time.
Learn how to expand your PPC program to find new audiences, build your brand, and future-proof your business.
Promotion extensions in Google Ads are specifically designed to promote special sale events, but they’re often overlooked and undervalued by advertisers.
Video advertising is an easy target for budget cuts because many advertisers think it’s too costly—but YouTube Ads production doesn’t have to be so pricey.
If you’re using the exact same PPC tactics you were deploying in December 2019, the new year is the perfect time to try something new.
It’s the job of your PPC agency to question requests that run counter to your goals – even if they sound logical on the surface.
Google recently rolled out call recording, allowing advertisers to determine whether they’re getting good leads from call ads. Here’s how to enable the feature.
When you shift PPC budget from one area to another, you trigger a set of trade-offs. Here are some decisions you may need to make.
Found yourself back in charge of your company’s PPC program? Here are some tips to help you get your footing.
Responsive display ads can play a helpful role in your Google Ads program. Here’s why you should take another look.
Here’s what would happen if you applied Google Ads’ recommendations across the board.
Given the growth in mobile and messaging use, it might be time to give Google Ads message extensions another try.
Discover how sitelinks can improve performance and brand awareness if you apply them thoughtfully and strategically.
Should you choose a generalist or specialist marketing agency? Here are some questions to help you decide.