4 Must-Try Retail PPC Strategies for 2021

If you’re a retail advertiser who hasn’t been experimenting much – or if you’re stuck with keyword-only targeting – now’s the time to branch out.
If you’re a retail advertiser who hasn’t been experimenting much – or if you’re stuck with keyword-only targeting – now’s the time to branch out.
If you’re using the exact same PPC tactics you were deploying in December 2019, the new year is the perfect time to try something new.
It’s the job of your PPC agency to question requests that run counter to your goals – even if they sound logical on the surface.
Google recently rolled out call recording, allowing advertisers to determine whether they’re getting good leads from call ads. Here’s how to enable the feature.
Thinking of creating bumper video ad campaigns on Google Ads? Follow these four principles to turn them into a powerful new tool for your brand.
Getting great PPC results can be a long process of developing creative solutions, testing, and adjusting. Here’s what that process looks like in practice.
When you shift PPC budget from one area to another, you trigger a set of trade-offs. Here are some decisions you may need to make.
Found yourself back in charge of your company’s PPC program? Here are some tips to help you get your footing.
Here are seven signs of PPC mismanagement that you should look for as a business owner or marketing director.
Translating your Google Ads can lead to higher CTRs. These 10 tips can help make the process easier.
Responsive display ads can play a helpful role in your Google Ads program. Here’s why you should take another look.
Here’s what would happen if you applied Google Ads’ recommendations across the board.
It’s a great time to get a head start on 2020. Here are four areas to focus your PPC efforts.
Given the growth in mobile and messaging use, it might be time to give Google Ads message extensions another try.
Discover how sitelinks can improve performance and brand awareness if you apply them thoughtfully and strategically.
Should you choose a generalist or specialist marketing agency? Here are some questions to help you decide.
You can best avoid PPC snags if you know what to look out for. Here’s what to watch for.
These five forgotten truths in the SEO versus PPC debate can help you come to a good conclusion.
Here are eight tips that will help you create more effective video ads.
Here are six things you can expect when you first start working with a PPC agency.