Justin Lugbill

Justin Lugbill

About

About

Justin is a 15-year digital marketing veteran with a paid media focus. As a VP of Advertising at Closed Loop, he leads a team of digital marketers, helping clients effectively scale, like BigCommerce, Intercom, Instapage, and Netskope. Justin currently lives in Chicago with his wife and family.

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Avoid These 10 Data Storytelling Mistakes That Undermine Your Expertise

Marketing Analytics·Paid Search

Avoid These 10 Data Storytelling Mistakes That Undermine Your Expertise

Avoid These 10 Data Storytelling Mistakes That Undermine Your Expertise

Avoid 10 data storytelling mistakes and try these tips instead to better communicate digital marketing performance — good and bad.

Justin Lugbill
6/30/2021
1.4K Reads
9 min read

Why Top of Funnel Matters & How to Win Buy-in for It

Digital Advertising

Why Top of Funnel Matters & How to Win Buy-in for It

Why Top of Funnel Matters & How to Win Buy-in for It

Companies reach an inflection point where they should invest at the top of the funnel. If they don’t, continued market share hangs in the balance.

Justin Lugbill
4/28/2021
2.6K Reads
9 min read

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