Google Discovery Ads Dos and Don’ts For More Successful Campaigns
How can you make the most of the advertising opportunities that Google Discovery Ads offer? Learn how they work, dos and don’ts, and more.
About
Justin is a 15-year digital marketing veteran with a paid media focus.
His career has been split between entrepreneurship and agency life.
He’s built 3 businesses with 7-figure+ annual revenues. On the agency side, he built up a team 10, managing over $50m in annual media spend, while building an award-winning culture.
Justin lives in Chicago with his Erica and their two boys, Tucker and Remi. His current focus is Lugbill Designs, the Chicago-based design/build firm he started with his wife in 2010.
Articles
How Impression-Based KPIs Drive Campaign Performance
Impressions to the right audience has value. Here are multiple indicators you can use to help you determine whether the channel or tactic is effective.
Google Ads: How To Improve Lead Quality Without Backend Data
No reliable backend data? No problem. Remember these methods when improving lead quality without using offline conversion tracking.
13 Effective Ways to Reduce Your Google Ads CPA
Despite recent Google Ads changes, marketers can still improve acquisition efficiency. Here are the latest best practices for optimizing CPA.
What Are Display Ads: A Complete Guide for Digital Marketers
What are display ads? How do they work? How can you optimize them? Here’s everything you need to know.
Avoid These 10 Data Storytelling Mistakes That Undermine Your Expertise
Avoid 10 data storytelling mistakes and try these tips instead to better communicate digital marketing performance — good and bad.
Why Top of Funnel Matters & How to Win Buy-in for It
Companies reach an inflection point where they should invest at the top of the funnel. If they don’t, continued market share hangs in the balance.