Build A Brilliant Google Ads Audience-First Strategy (Even If You Don’t Want To)
Learn how (and why) to create a Google Ads audience-first strategy, and get started with demand generation.
About
Amy Hebdon is the founder of Paid Search Magic, a paid media agency that helps businesses grow with Google Ads and trains digital marketers to get better results for their clients.
Amy’s managed several hundred million dollars in spend, working with Fortune 50s and SMBs since 2004.
Articles
How To Unlock Better Google Data Studio Segments Using “CASE”
The digital marketer’s guide to Google Data Studio CASE statements, including syntax and examples for better visualizations to power Google Ads campaigns.
6 Tips For Giving Your Reporting Dashboards A Makeover
Turn clunky digital marketing and SEO reporting dashboards into useful analysis powerhouses with these tips for better charts and data visualizations.
The Ultimate Google Ads Pacing Dashboard (Free Data Studio Template)
Use this Google Ads pacing dashboard to get KPI goals, daily progress, and historic trends in an automated, easy-to-share Data Studio report.
How Storytelling Fuels Reporting Your Clients Can Get Excited About
A “just the facts” approach to reporting data can damage client relationships. Learn how & why to optimize reporting with storytelling.
Here’s What Happens When You Change Google Ads Attribution Models
Be 100% prepared for what changes when you choose a different attribution model in Google Ads, and how switching can affect optimizations and performance.
14 Essential Data Studio Visualizations for Paid Search Marketers
These visualizations are easy to create and provide clear, high-value data and insights for your clients and leadership teams.
How to Create Paid Search Offers That Are Actually Profitable
Need to create paid search offers that don’t just convert, but sell? This step-by-step process gives you the structure to maximize profits.
How to Interpret PPC Data Correctly (Even If You Never Studied Statistics)
Find high-value insights in your PPC data and avoid the cost (and embarrassment) of newbie mistakes with these strategies and frameworks.
5 Search Marketing Skills That May Save Your Life
Discover five hard-earned search marketing skills you already have that make you better prepared for real-life disasters.
5 Steps to a Successful Brand Bidding Strategy
Follow this 5-step action plan to create your custom paid search branded strategy.
A Guide to Every Automated Google Ad Type
Learn the difference between automated ad types in Google Ads, as well as how to know when to use each one.
How to Optimize Your Paid Search Keyword List in 3 Steps
When you optimize your keyword list, you’re also optimizing your offer, audience, and conversion rates. Here’s how to do it.
How to Do PPC Keyword Research
Here’s a user-first keyword research strategy that will improve your paid search campaigns and save you both time and money.
Are Dedicated Landing Pages Hurting Your Conversion Rate?
These examples demonstrate how focusing on page elements, rather than people, can cause your campaigns to end in disaster.