How to Optimize Your Paid Search Keyword List in 3 Steps
When you optimize your keyword list, you’re also optimizing your offer, audience, and conversion rates. Here’s how to do it.
How to Do PPC Keyword Research in 2019
Here’s a user-first keyword research strategy that will improve your paid search campaigns and save you both time and money.
Are Dedicated Landing Pages Hurting Your Conversion Rate?
These examples demonstrate how focusing on page elements, rather than people, can cause your campaigns to end in disaster.