A “just the facts” approach to reporting data can damage client relationships. Learn how & why to optimize reporting with storytelling.
Be 100% prepared for what changes when you choose a different attribution model in Google Ads, and how switching can affect optimizations and performance.
These visualizations are easy to create and provide clear, high-value data and insights for your clients and leadership teams.
Need to create paid search offers that don’t just convert, but sell? This step-by-step process gives you the structure to maximize profits.
Find high-value insights in your PPC data and avoid the cost (and embarrassment) of newbie mistakes with these strategies and frameworks.
When you optimize your keyword list, you’re also optimizing your offer, audience, and conversion rates. Here’s how to do it.
These examples demonstrate how focusing on page elements, rather than people, can cause your campaigns to end in disaster.